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Jeffrey Richter


Article
Is Facebook Unfairly Marketing Minors?   4 Dec, 2012
By: Arthur Yoon,Jeffrey Richter

Advertisers who promote goods and services that appeal to children need to be aware that, although...more >>

Article
Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act    6 Nov, 2012
By: Jeffrey Richter,John Waller

Although most people believe that they can avoid personal liability for acts of their corporation...more >>

Article
Can You Trademark a Single Color?   11 Oct, 2012
By: Arthur Yoon,Jeffrey Richter

A federal appellate court resolved a lawsuit (Christian Louboutin S.A. v. Yves Saint Laurent...more >>

Article
Lanham Act Battle Over Definition of ‘Sugar’ in Advertising Heats Up   6 Sep, 2012
By: Jeffrey Richter,John Waller

In connection with the ongoing battle for market share between growers of cane and beet sugar and...more >>

Article
Internet Advertising Contracts: Beware of Deceptive Practices   14 Aug, 2012
By: Arthur Yoon,Jeffrey Richter

It is critical for an advertiser to carefully review the terms of an advertising contract with a...more >>

Richter Article
Owner of Hair Regrowth Product Required to Make $40M Personal Restitution   9 Jul, 2012
By: Jeffrey Richter,John Waller

For nearly a decade, restitution under California’s Unfair Competition Law has been restricted by...more >>

Article
Has a Competitor Posted a False Yelp Review? It May Violate Federal Law   5 Jun, 2012
By: Arthur Yoon,Jeffrey Richter

False business reviews posted by an unscrupulous competitor on customer recommendation websites,...more >>

Article
Bayer Suffers From Class Certification Headache   8 May, 2012
By: Jeffrey Richter,John Waller

In designing their marketing campaigns, many marketers strive to create a simple, pithy, unifying...more >>

News
Facebook Accused of Misappropriating Users' Identities for Web Ads   3 Apr, 2012
By: Arthur Yoon,Jeffrey Richter

Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S....more >>

Article
Nutella Case Speaks to Limits on Scope of Class Actions   6 Mar, 2012
By: Jeffrey Richter,John Waller

As noted in the December 2011 issue of the DRMA Voice, the marketer of Nutella recently succeeded...more >>




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