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Jeffrey Richter


Article
Internet Advertising Contracts: Beware of Deceptive Practices   14 Aug, 2012
By: Arthur Yoon,Jeffrey Richter

It is critical for an advertiser to carefully review the terms of an advertising contract with a...more >>

Richter Article
Owner of Hair Regrowth Product Required to Make $40M Personal Restitution   9 Jul, 2012
By: Jeffrey Richter,John Waller

For nearly a decade, restitution under California’s Unfair Competition Law has been restricted by...more >>

Article
Has a Competitor Posted a False Yelp Review? It May Violate Federal Law   5 Jun, 2012
By: Arthur Yoon,Jeffrey Richter

False business reviews posted by an unscrupulous competitor on customer recommendation websites,...more >>

Article
Bayer Suffers From Class Certification Headache   8 May, 2012
By: Jeffrey Richter,John Waller

In designing their marketing campaigns, many marketers strive to create a simple, pithy, unifying...more >>

News
Facebook Accused of Misappropriating Users' Identities for Web Ads   3 Apr, 2012
By: Arthur Yoon,Jeffrey Richter

Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S....more >>

Article
Nutella Case Speaks to Limits on Scope of Class Actions   6 Mar, 2012
By: Jeffrey Richter,John Waller

As noted in the December 2011 issue of the DRMA Voice, the marketer of Nutella recently succeeded...more >>

Article
No Harm, No Foul: Court Dismisses LinkedIn User's Claims of Wrongful Disclosures   7 Feb, 2012
By: Arthur Yoon,Jeffrey Richter

LinkedIn Corp. successfully argued for the dismissal of a class action lawsuit – Low v. LinkedIn...more >>

Article
Exposing Naked Juice   10 Jan, 2012
By: Cathy Polisoto,Jeffrey Richter

Is your product labeled or advertised as "All Natural" or some variation thereof? Determining...more >>

Article
FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims   6 Dec, 2011
By: Arthur Yoon,Jeffrey Richter

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International...more >>

Article
Are There Adequate Disclosures on Your Website?   8 Nov, 2011
By: Cathy Polisoto,Jeffrey Richter

The Federal Trade Commission (FTC) recently won a motion for preliminary injunction against...more >>




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