 | Article
Safe Harbors Under the Children's Online Privacy Protection Rule 8 Sep, 2011
By: Cathy Polisoto,Jeffrey Richter
Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...more >>
|
 | Article
FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters 1 Aug, 2011
By: Arthur Yoon,Jeffrey Richter
What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...more >>
|
 | Article
The Key Elements of an Endorsement Agreement 11 Jul, 2011
By: Cathy Polisoto,Jeffrey Richter
The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...more >>
|
 | Article
Dot Com Disclosures Redux 6 Jun, 2011
By: Cathy Polisoto,Jeffrey Richter
These days, everyone sells products from their websites, but how many websites would pass muster...more >>
|
 | Article
Is Groupon an Option? 9 May, 2011
By: Arthur Yoon,Jeffrey Richter
In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...more >>
|
 | Article
The BBB and NARC – Advertising Watchdogs: Bark or Bite? 5 Apr, 2011
By: Cathy Polisoto,Jeffrey Richter
The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...more >>
|
 | Article
Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion? 27 Feb, 2011
By: Arthur Yoon,Jeffrey Richter
From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...more >>
|
 | Article
Results May No Longer Vary - Say it Ain't So! 27 Jan, 2011
By: Cathy Polisoto,Jeffrey Richter
The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and...more >>
|
