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Jeffrey Richter


Article
Google’s ‘Free Trial’ Advertisement Not a Binding Offer   4 Jun, 2013
By: Arthur Yoon,Jeffrey Richter

When can an advertisement be considered a binding offer? The U.S. District Court of Northern...more >>

Article
FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target   7 May, 2013
By: Jeffrey Richter,John Waller

In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...more >>

Article
Social Network Path Penalized $800K by FTC for Consumer Privacy Violations   16 Apr, 2013
By: Arthur Yoon,Jeffrey Richter

Path is the operator of a social networking service similar to Facebook that allows users through a...more >>

Article
Retailers Must Beware Non-Specific Claims on Displays   12 Mar, 2013
By: Jeffrey Richter,John Waller

Although Best Buy may only have been attempting to inform its customers that the battery life of a...more >>

Article
What Advertisers Need to Know About App Privacy   5 Feb, 2013
By: Arthur Yoon,Jeffrey Richter

As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...more >>

Article
Tempur-Pedic Trademark Complaint Still Alive in Lanham Act Case   8 Jan, 2013
By: Jeffrey Richter,John Waller

As regular readers of the DRMA Voice are by now likely aware, it is easier to assert a claim under...more >>

Article
Is Facebook Unfairly Marketing Minors?   4 Dec, 2012
By: Arthur Yoon,Jeffrey Richter

Advertisers who promote goods and services that appeal to children need to be aware that, although...more >>

Article
Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act    6 Nov, 2012
By: Jeffrey Richter,John Waller

Although most people believe that they can avoid personal liability for acts of their corporation...more >>

Article
Can You Trademark a Single Color?   11 Oct, 2012
By: Arthur Yoon,Jeffrey Richter

A federal appellate court resolved a lawsuit (Christian Louboutin S.A. v. Yves Saint Laurent...more >>

Article
Lanham Act Battle Over Definition of ‘Sugar’ in Advertising Heats Up   6 Sep, 2012
By: Jeffrey Richter,John Waller

In connection with the ongoing battle for market share between growers of cane and beet sugar and...more >>




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