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Response Author

Jeffrey D. Knowles

Partner, Venable LLP’s Advertising


Jeffrey D. Knowles

Jeffrey D. Knowles


Article
Product Demonstrations Deliver Reward … and Risk   7 May, 2013
By: Jeffrey D. Knowles,Randall K. Miller

Every marketer knows that nothing drives sales like showing the product in action. Product...more >>

Article
Why So Negative on Negative Option?   12 Mar, 2013
By: Gary D. Hailey,Jeffrey D. Knowles

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...more >>

Article
Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013
By: Jeffrey D. Knowles,Thomas E. Gilbertsen

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...more >>

Article
Return One, Keep One for Free   8 Jan, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...more >>

Article
Legal Review: Robocall, DNC Violations May Annoy FTC More Than the Average Consumer   1 Jan, 2013
By: Jeffrey D. Knowles,Jonathan L. Pompan

In December, the Federal Trade Commission (FTC) announced its 100th “Do Not Call” enforcement...more >>

Article
Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012
By: Gary D. Hailey,Jeffrey D. Knowles

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...more >>

Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

In the hyper-competitive direct response marketplace, differentiation can be the key to a...more >>

Article
‘Your Baby Can Read’ Case Is Instructive for Marketers   6 Sep, 2012
By: Jeffrey D. Knowles,Leonard L. Gordon

On August 28, the Federal Trade Commission (FTC) announced its complaint against Your Baby Can LLC...more >>

Article
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'   1 Sep, 2012
By: Gregory J. Sater,Jeffrey D. Knowles

The Federal Trade Commission's (FTC) recent release of a consumer survey and statements in the...more >>

Article
FTC’s Substantiation Standards Take Center Stage in Basic Research Case   9 Jul, 2012
By: Jeffrey D. Knowles,Randal M. Shaheen

It has been a busy couple of months in court for the Federal Trade Commission (FTC). Recently, the...more >>



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