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Response Author

Jeffrey D. Knowles

Partner, Venable LLP’s Advertising


Jeffrey D. Knowles

Jeffrey D. Knowles


Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013
By: Jeffrey D. Knowles

There is no doubt that “native advertising” is the hottest trend for large brands advertising...more >>

Article
What’s the 411 on Calling Cell Phones?   6 Aug, 2013
By: Annie H. Lee,Ellen T. Berge,Jeffrey D. Knowles

New federal rules will soon make it more difficult for marketers to call and text cell phones, and...more >>

Article
Pair of June Announcements Sets Stage at FTC   9 Jul, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

Since the departure of Federal Trade Commission (FTC) Chairman Jon Leibowitz and FTC Bureau of...more >>

Article
Legal Review: 9 Out of 10 Regulators Prefer Substantiated Preference Claims   1 Jul, 2013
By: Jeffrey D. Knowles,Randal M. Shaheen

Believe it or not, consumer comments about a product do not always have to be substantiated. For...more >>

Article
Product Demonstrations Deliver Reward … and Risk   7 May, 2013
By: Jeffrey D. Knowles,Randall K. Miller

Every marketer knows that nothing drives sales like showing the product in action. Product...more >>

Article
Why So Negative on Negative Option?   12 Mar, 2013
By: Gary D. Hailey,Jeffrey D. Knowles

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...more >>

Article
Return One, Keep One for Free   8 Jan, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...more >>

Article
Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012
By: Gary D. Hailey,Jeffrey D. Knowles

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...more >>

Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

In the hyper-competitive direct response marketplace, differentiation can be the key to a...more >>

Article
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'   1 Sep, 2012
By: Gregory J. Sater,Jeffrey D. Knowles

The Federal Trade Commission's (FTC) recent release of a consumer survey and statements in the...more >>



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