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Response Author

Jeffrey D. Knowles

Partner, Venable LLP’s Advertising


Jeffrey D. Knowles

Jeffrey D. Knowles


Article
Blame Canada: ‘CEMs’ Will Change the Way You Market   13 May, 2014
By: Jeffrey D. Knowles,Randal M. Shaheen

In late December 2013, the final version of Canada’s Anti-Spam Legislation (CASL) was published....more >>

Article
Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy   1 May, 2014
By: Andrew J. Currie,Jeffrey D. Knowles

No one wants to talk about bankruptcy, but in a volatile industry like direct response, it’s...more >>

Article
Tax Plans’ New Math Is Bad News for Marketers   4 Mar, 2014
By: Ian D. Volner,Jeffrey D. Knowles

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...more >>

Article
Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim   1 Jan, 2014
By: Jeffrey D. Knowles,Maura A Marcheski,Randal M. Shaheen

It should come as no surprise to marketers that the Federal Trade Commission (FTC) has a soft spot...more >>

Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013
By: Jeffrey D. Knowles

There is no doubt that “native advertising” is the hottest trend for large brands advertising...more >>

Article
What’s the 411 on Calling Cell Phones?   6 Aug, 2013
By: Annie H. Lee,Ellen T. Berge,Jeffrey D. Knowles

New federal rules will soon make it more difficult for marketers to call and text cell phones, and...more >>

Article
Pair of June Announcements Sets Stage at FTC   9 Jul, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

Since the departure of Federal Trade Commission (FTC) Chairman Jon Leibowitz and FTC Bureau of...more >>

Article
Legal Review: 9 Out of 10 Regulators Prefer Substantiated Preference Claims   1 Jul, 2013
By: Jeffrey D. Knowles,Randal M. Shaheen

Believe it or not, consumer comments about a product do not always have to be substantiated. For...more >>

Article
Product Demonstrations Deliver Reward … and Risk   7 May, 2013
By: Jeffrey D. Knowles,Randall K. Miller

Every marketer knows that nothing drives sales like showing the product in action. Product...more >>

Article
Why So Negative on Negative Option?   12 Mar, 2013
By: Gary D. Hailey,Jeffrey D. Knowles

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...more >>




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