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Response Author

Jeffrey D. Knowles

Partner, Venable LLP’s Advertising


Jeffrey D. Knowles

Jeffrey D. Knowles


Article
Product Demonstrations Deliver Reward … and Risk   7 May, 2013
By: Jeffrey D. Knowles,Randall K. Miller

Every marketer knows that nothing drives sales like showing the product in action. Product...more >>

Article
Why So Negative on Negative Option?   12 Mar, 2013
By: Gary D. Hailey,Jeffrey D. Knowles

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...more >>

Article
Return One, Keep One for Free   8 Jan, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...more >>

Article
Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012
By: Gary D. Hailey,Jeffrey D. Knowles

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...more >>

Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

In the hyper-competitive direct response marketplace, differentiation can be the key to a...more >>

Article
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'   1 Sep, 2012
By: Gregory J. Sater,Jeffrey D. Knowles

The Federal Trade Commission's (FTC) recent release of a consumer survey and statements in the...more >>

Article
Endorsements From Regular People Are Powerful, but Mind the FTC's Guidelines   8 May, 2012
By: Jeffrey D. Knowles,Leonard L. Gordon

A recent AdWeek article highlighted a significant decline in the use of celebrity endorsers in...more >>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012
By: Ari N. Rothman,Jeffrey D. Knowles

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...more >>

Article
Recent News Demonstrates Robocalling Is on Regulators' Radar   6 Mar, 2012
By: Jeffrey D. Knowles,Mikhia E. Hawkins

On Feb. 15, the Federal Communications Commission (FCC) approved significant changes to its rules...more >>

Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012
By: Christopher S. Crook,Jeffrey D. Knowles

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...more >>




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