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Jeffrey D. Knowles


Article
Know the Rules Before Working With Non-Profits   10 Jan, 2012
By: Jeffrey D. Knowles,Jonathan L. Pompan

For-profit marketers and charitable organizations increasingly work together, and these relationships have recently attracted the attention of a number of state attorneys general. Many times, charities will hire direct marketers, call centers and professional fundraisers who use their experience to...more >>

Article
Consumer Groups Take Aim at Immersive Teen Advertising   8 Nov, 2011
By: Jeffrey D. Knowles

On Oct. 19, the Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Praxis Project, alleged that PepsiCo and Frito-Lay's Doritos brand violated Section Five of the FTC Act, which prohibits false or deceptive advertising, during a number of campaigns designed to reverse...more >>

Article
Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions    4 Oct, 2011
By: Jeffrey D. Knowles,Melissa Steinman

The recent settlement of three California consumer class actions sheds light on several issues that sponsors and others involved in premium text message-based contests should consider when planning such promotions. In these contests, consumers pay a small fee each time they send an entry via text...more >>

Article
'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges   8 Sep, 2011
By: Jeffrey D. Knowles,Mikhia E. Hawkins

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is starting to sizzle. In lawsuits filed in a federal district court in Illinois, Sara Lee Corp. and Kraft Foods both allege that the other made false claims in advertising its hot dog products. The...more >>

Article
Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies   1 Aug, 2011
By: Elissa Brockbank Reese,Jeffrey D. Knowles,Roger A. Colaizzi

The war against counterfeiting is a global one, and nothing makes the point more clearly than the recent exposure of fake Apple computer stores in China. The story was uncovered by an American blogger living in Kunming, China who a few weeks ago was surprised to find a brand new Apple store in her...more >>

Article
FTC Picks Low-Hanging Fruit, Smacks Down Acai Affiliate Marketers   9 May, 2011
By: Jeffrey D. Knowles,Jonathan L. Pompan

On April 19, the Federal Trade Commission (FTC) moved to stop operators of websites from making allegedly deceptive claims about acai berry weight-loss products. The enforcement actions announced by the FTC during a press conference in Chicago target affiliate marketers who made allegedly deceptive...more >>

Article
FTC Action Highlights Importance of Mobile Marketing Compliance   5 Apr, 2011
By: Jeffrey D. Knowles,Mikhia E. Hawkins

The Federal Trade Commission's (FTC) move last month to freeze the assets of a marketer alleged to have blasted consumers with millions of illegal spam text messages highlights the need to be mindful of the law and regulations that govern mobile marketing.

Article
SaferProducts.Gov Raises Regulatory and Product Liability Exposure for Marketers and Manufactures    27 Feb, 2011
By: Jeffrey D. Knowles,Jill B. Deal

Almost all marketers struggle with the implications of online rating websites, such as Yelp.com. The inability to mitigate baseless, malicious reviews is just one of the obstacles such sites present. On March 11, when the Consumer Product Safety Commission's (CPSC) SaferProducts.gov database goes...more >>

Article
Legal Review: FTC Doubles Down on Substantiation   17 Sep, 2010
By: Gary D. Hailey,Jeffrey D. Knowles

The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for objective advertising claims. But two new consent orders reinforce something we’ve known for a long time: that the Monday-morning quarterbacks at the FTC really expect you to have more than just a...more >>

knowles_berge_legalreview Article
Legal Review: Beware E-mail Marketing Strategies That Deliver Trouble   11 Jun, 2010
By: Ellen T. Berge,Jeffrey D. Knowles

Beware E-mail Marketing Strategies That Deliver Trouble













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