Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Jeffrey D. Knowles

Partner, Venable LLP’s Advertising


Jeffrey D. Knowles

Jeffrey D. Knowles


Article
Tax Plans’ New Math Is Bad News for Marketers   4 Mar, 2014
By: Ian D. Volner,Jeffrey D. Knowles

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...more >>

Article
Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim   1 Jan, 2014
By: Jeffrey D. Knowles,Maura A Marcheski,Randal M. Shaheen

It should come as no surprise to marketers that the Federal Trade Commission (FTC) has a soft spot...more >>

Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013
By: Jeffrey D. Knowles

There is no doubt that “native advertising” is the hottest trend for large brands advertising...more >>

Article
What’s the 411 on Calling Cell Phones?   6 Aug, 2013
By: Annie H. Lee,Ellen T. Berge,Jeffrey D. Knowles

New federal rules will soon make it more difficult for marketers to call and text cell phones, and...more >>

Article
Pair of June Announcements Sets Stage at FTC   9 Jul, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

Since the departure of Federal Trade Commission (FTC) Chairman Jon Leibowitz and FTC Bureau of...more >>

Article
Legal Review: 9 Out of 10 Regulators Prefer Substantiated Preference Claims   1 Jul, 2013
By: Jeffrey D. Knowles,Randal M. Shaheen

Believe it or not, consumer comments about a product do not always have to be substantiated. For...more >>

Article
Product Demonstrations Deliver Reward … and Risk   7 May, 2013
By: Jeffrey D. Knowles,Randall K. Miller

Every marketer knows that nothing drives sales like showing the product in action. Product...more >>

Article
Why So Negative on Negative Option?   12 Mar, 2013
By: Gary D. Hailey,Jeffrey D. Knowles

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...more >>

Article
Return One, Keep One for Free   8 Jan, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...more >>

Article
Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012
By: Gary D. Hailey,Jeffrey D. Knowles

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals