James Palmer

Twitter, the popular social networking site where users post 140-character missives about what they are doing at a given moment, sees more than 50 million “tweets” — or user posts — per day. It is no wonder then that both large and small businesses are catching on, and using Twitter to...more >>

In March 2006, Chevrolet ran a social media promotion where consumers could create their own ads for the new Tahoe. Anti-SUV activists took up the call, creating ads that portrayed the Tahoe as a gas-guzzling monstrosity that caused global warming and destroyed the environment. These negative ads...more >>