News
Field Reports 1 Jan, 2009
By: Jacqueline Renfrow,Thomas Haire
SANTA ANA, Calif. - Response Magazine, the only independent source of news and information for...more >>
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 | Article
InterContinental Makes Customers a Priority - Worldwide 1 Jan, 2009
By: Jacqueline Renfrow
"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...more >>
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News
Field Reports 1 Dec, 2008
By: Jacqueline Renfrow,Thomas Haire
Los Angeles - The Federal Communications Commission (FCC) approved the largest ever expansion of...more >>
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Article
Small Business Owners Get Intimate With Visa's New Network 1 Dec, 2008
By: Jacqueline Renfrow
When it comes to marketing a small business, one might argue that the most valuable resource for an...more >>
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Article
Re-Charging Consumer Electronics 1 Dec, 2008
By: Jacqueline Renfrow
The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...more >>
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News
Field Reports 1 Nov, 2008
By: Jacqueline Renfrow,Thomas Haire
Los Angeles - The nation's top 100 media companies had a 4.6-percent revenue hike in 2007, the...more >>
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Article
DR's Getaway 1 Nov, 2008
By: Jacqueline Renfrow
Perhaps one of the most unique and exciting direct response marketing verticals is the travel...more >>
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News
Field Reports 1 Oct, 2008
By: Jacqueline Renfrow,Thomas Haire
The annual Electronic Retailing Association (ERA) convention returned to the Paris Las Vegas resort...more >>
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Article
The Engine Behind the Automotive Industry 1 Oct, 2008
By: Jacqueline Renfrow
We're all familiar with the car commercials on TV: a stress-free driver, the vehicle winding...more >>
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Article
The Multi-Media Retail Store 1 Sep, 2008
By: Jacqueline Renfrow
We've all seen the 30-minute infomercial for a new fitness product or cooking tool that eventually...more >>
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