News
Field Reports 1 May, 2009
By: Jacqueline Renfrow,Thomas Haire
NEW YORK - WPP's Group M has revised its industry-wide measured-media spending forecast for 2009,...more >>
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Everything Old Is New Again 1 May, 2009
By: Jacqueline Renfrow
You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation rates of...more >>
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News
Field Reports 1 Apr, 2009
By: Jacqueline Renfrow,Thomas Haire
Bolte Taylor Set to Kick Off Response Expo 2009 on May 19
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The New Face of Beauty 1 Apr, 2009
By: Jacqueline Renfrow
The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...more >>
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Beauty's on the Inside at Sephora 1 Apr, 2009
By: Jacqueline Renfrow
It is no surprise that one of America's top selling beauty and personal care retailers was...more >>
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News
Field Reports 1 Mar, 2009
By: Jacqueline Renfrow,Thomas Haire
POMPANO BEACH, Fla., and CARLSBAD, Calif. - If you were among the more than 97 million Americans...more >>
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Article
Hanging Around the Home 1 Mar, 2009
By: Jacqueline Renfrow
The country is in a recession and all households are cutting back on travel and entertainment...more >>
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Buy.com Grows Up in a Hurry 1 Mar, 2009
By: Jacqueline Renfrow
Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...more >>
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News
Field Reports 1 Feb, 2009
By: Jacqueline Renfrow,Thomas Haire
NEW YORK - Four marketing and advertising industry associations are partnering with the Better...more >>
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Article
Healthcare Marketing 2.0 1 Feb, 2009
By: Jacqueline Renfrow
In the marketing industry, healthcare stands alone - a unique segment, in which consumers become...more >>
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