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Jacqueline's Journal 16 Sep, 2009
By: Jacqueline Renfrow
Jacqueline's Journal
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Article
Jacqueline's Journal 9 Sep, 2009
By: Jacqueline Renfrow
Jacqueline's Journal
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Field Reports 1 Sep, 2009
By: Jacqueline Renfrow,Thomas Haire
CBS Customizes Super Bowl Ad Prices; Baby Boomers Prefer Online TV; HDTV in More Than Half of U.S....more >>
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Article
Sweetening the Deal 1 Sep, 2009
By: Jacqueline Renfrow
There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly...more >>
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News
Field Reports 1 Aug, 2009
By: Jacqueline Renfrow,Thomas Haire
DRMA Marketer of the Year Award Event Set for Sept. 14 in Las Vegas
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Renewing Trust in the Dollar 1 Aug, 2009
By: Jacqueline Renfrow
Marketers have built campaigns around renewing consumer trust, while at the same time, offering up...more >>
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Pay Attention to What's Behind the Curtain 1 Aug, 2009
By: Jacqueline Renfrow
A lot of attention is given to the production and media buying and planning for a direct response...more >>
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News
Field Reports 1 Jul, 2009
By: Jacqueline Renfrow,Thomas Haire
The nationwide switch of all television signal transmissions from analog to digital was completed...more >>
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Money Mailer's Mobile Movement 1 Jul, 2009
By: Jacqueline Renfrow
When it comes to consumer behavior, marketers might very well remember 2009 as the year of the...more >>
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Shrinking the Continental Divide 1 Jun, 2009
By: Jacqueline Renfrow
Now more than ever, direct response marketing campaigns are stretching beyond the borders of the...more >>
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