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Response Author

Jacqueline Renfrow


Article
Jacqueline's Journal   16 Sep, 2009
By: Jacqueline Renfrow

Jacqueline's Journal

Article
Jacqueline's Journal   9 Sep, 2009
By: Jacqueline Renfrow

Jacqueline's Journal

Article
Field Reports    1 Sep, 2009
By: Jacqueline Renfrow,Thomas Haire

CBS Customizes Super Bowl Ad Prices; Baby Boomers Prefer Online TV; HDTV in More Than Half of U.S....more >>

Article
Sweetening the Deal    1 Sep, 2009
By: Jacqueline Renfrow

There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly...more >>

News
Field Reports   1 Aug, 2009
By: Jacqueline Renfrow,Thomas Haire

DRMA Marketer of the Year Award Event Set for Sept. 14 in Las Vegas

Article
Renewing Trust in the Dollar   1 Aug, 2009
By: Jacqueline Renfrow

Marketers have built campaigns around renewing consumer trust, while at the same time, offering up...more >>

Article
Pay Attention to What's Behind the Curtain   1 Aug, 2009
By: Jacqueline Renfrow

A lot of attention is given to the production and media buying and planning for a direct response...more >>

News
Field Reports   1 Jul, 2009
By: Jacqueline Renfrow,Thomas Haire

The nationwide switch of all television signal transmissions from analog to digital was completed...more >>

Article
Money Mailer's Mobile Movement   1 Jul, 2009
By: Jacqueline Renfrow

When it comes to consumer behavior, marketers might very well remember 2009 as the year of the...more >>

Article
Shrinking the Continental Divide   1 Jun, 2009
By: Jacqueline Renfrow

Now more than ever, direct response marketing campaigns are stretching beyond the borders of the...more >>




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