Jacqueline Renfrow

When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to a large amount of people, based on personal interest. Now available in 42 markets, the local shopping hub features one deal each day for customers to see, eat, do or buy in each participating city...more >>

When Tom Wagner was challenged with answering the call for healthier choices at quick-service restaurant drive-thrus, the vice president of consumer insights/marketing for Taco Bell Corp. looked to a consumer survey for ideas. Of those surveyed by the Southern California-based franchiser, 69...more >>

A look at what the year holds for short- and long-form commercials.

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched Men+Care, its first-ever product line formulated specifically for men. Dove, manufactured by Unilever, aimed the new line at men who are comfortable with themselves, but not in their skin, while...more >>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. In the ultra-competitive market of coffee companies, Canton, Mass.-based Dunkin’ Donuts (DD) has found a way remain one of best-known names among baked-goods and java chains. One of the older...more >>

Field Reports - February 2010

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking for a way out. The question was, what would be the next step? Both had visions of combining their creativity, entrepreneurial spirit and love for the music industry into a new career. And in 1990,...more >>

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it can be a lucrative business, it can also be tough to capture market share. It’s estimated that women see about 400 beauty advertisements in a day, so the challenge for any product in this space is...more >>

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers will also remember it as the year Americans decided to get in shape. And rolling into 2010, sports and fitness products and programs are still hot.

Travel is one of the many industries that have taken a hit during the recession. A recent Travel Industry Association (TIA) report shows that leisure travel is down 1.3 percent and business travel is off 2.9 percent in 2009. And the airline industry is projected to lose $4.7 billion in sales this...more >>