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Onondaga Community College, Unfiltered 11 Jul, 2010
By: Jacqueline Renfrow
When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...more >>
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Article
Field Reports 10 Jul, 2010
By: Jacqueline Renfrow,Thomas Haire
When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to...more >>
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Taco Bell’s 'Fresco' Take on DRTV 10 Jun, 2010
By: Jacqueline Renfrow
When Tom Wagner was challenged with answering the call for healthier choices at quick-service...more >>
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Article
This Year's Model: Putting DRTV 2010 Into Focus 7 May, 2010
By: Jacqueline Renfrow
A look at what the year holds for short- and long-form commercials.
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News
Jacqueline's Journal 4-28-10 28 Apr, 2010
By: Jacqueline Renfrow
Response This Week, Jacqueline's Journal 4-28-10
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News
Jacqueline's Journal 4-21-10 21 Apr, 2010
By: Jacqueline Renfrow
Response This Week, Jacqueline's Journal 4-21-10
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News
Jacqueline's Journal 4-14-10 14 Apr, 2010
By: Jacqueline Renfrow
Response This Week, Jacqueline's Journal 4-14-10
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Beauty & Personal Care market - An Industry-Wide Makeover 9 Apr, 2010
By: Jacqueline Renfrow
Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it...more >>
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Dove Goes Direct After Men 8 Apr, 2010
By: Jacqueline Renfrow
In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...more >>
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News
Jacqueline's Journal 4-7-10 7 Apr, 2010
By: Jacqueline Renfrow
Response This Week, Jacqueline's Journal 4-7-2010
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