Jacqueline Renfrow

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. In the ultra-competitive market of coffee companies, Canton, Mass.-based Dunkin’ Donuts (DD) has found a way remain one of best-known names among baked-goods and java chains. One of the older...more >>

Field Reports - February 2010

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking for a way out. The question was, what would be the next step? Both had visions of combining their creativity, entrepreneurial spirit and love for the music industry into a new career. And in 1990,...more >>

SANTA ANA, Calif. — The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to its annual Monday night cocktail reception on March 15, at Chicago’s hip Martini Park, from 6-9 p.m. The event is free and open to all members of...more >>

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers will also remember it as the year Americans decided to get in shape. And rolling into 2010, sports and fitness products and programs are still hot.

Travel is one of the many industries that have taken a hit during the recession. A recent Travel Industry Association (TIA) report shows that leisure travel is down 1.3 percent and business travel is off 2.9 percent in 2009. And the airline industry is projected to lose $4.7 billion in sales this...more >>

Everyone has experienced, at least once, the aggravation that comes when you pick your car up from the mechanic and glance down at the bill to find a much larger price tag than anticipated. Next thing you know, you are being told that the initial problem you brought the car in for was just the tip...more >>

SANTA ANA, Calif. — The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 15, at Chicago’s hip Martini Park, from 6-9 p.m.

NEW YORK – ComScore reported that E-commerce sales for the holiday season were back up to just under 2007 levels, coming in better than expected and providing a boost to the end of 2009, reports AdAge.com. Looking at November and December, sales rose 4.3 percent to $29.1 billion, compared with...more >>

SANTA ANA, Calif. — With the December introduction of AsSeenonResponseTV.com — and its partner site, YouTubeDirect.com — the Response brand has now debuted or redesigned four Web sites in the past three months. Redesigned sites for Response Magazine (www.responsemagazine.com) and Response...more >>