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Jacqueline Renfrow


Article
Onondaga Community College, Unfiltered   11 Jul, 2010
By: Jacqueline Renfrow

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...more >>

Article
Field Reports   10 Jul, 2010
By: Jacqueline Renfrow,Thomas Haire

When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to...more >>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010
By: Jacqueline Renfrow

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...more >>

Article
This Year's Model: Putting DRTV 2010 Into Focus   7 May, 2010
By: Jacqueline Renfrow

A look at what the year holds for short- and long-form commercials.

News
Jacqueline's Journal 4-28-10   28 Apr, 2010
By: Jacqueline Renfrow

Response This Week, Jacqueline's Journal 4-28-10

News
Jacqueline's Journal 4-21-10   21 Apr, 2010
By: Jacqueline Renfrow

Response This Week, Jacqueline's Journal 4-21-10

News
Jacqueline's Journal 4-14-10   14 Apr, 2010
By: Jacqueline Renfrow

Response This Week, Jacqueline's Journal 4-14-10

An Industry-Wide Makeover Article
Beauty & Personal Care market - An Industry-Wide Makeover   9 Apr, 2010
By: Jacqueline Renfrow

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it...more >>

Dove Goes Direct After Men Article
Dove Goes Direct After Men    8 Apr, 2010
By: Jacqueline Renfrow

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...more >>

News
Jacqueline's Journal 4-7-10   7 Apr, 2010
By: Jacqueline Renfrow

Response This Week, Jacqueline's Journal 4-7-2010




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