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Response Author

Jackie Jones


Jackie Jones is the senior editor for Response Magazine.


News
Paid-Search Ads Influence Mobile's Growth   4 Apr, 2012
By: Jackie Jones

Mobile is expected to contribute 25 percent to total paid-search ads by the end of this year, up...more >>

News
Yahoo! Becomes the Latest to Launch a Do-Not-Track Feature   4 Apr, 2012
By: Jackie Jones

Starting this summer, Yahoo! users will be able to opt out of website tracking using the online...more >>

Article
DRMA Spotlight: Cannella Goes a Long Way Toward DR Success   1 Apr, 2012
By: Jackie Jones

A lot of big names in the direct response industry like to boast they’ve been part of the game...more >>

Article
Cannella Goes a Long Way Toward DR Success   1 Apr, 2012
By: Jackie Jones

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...more >>

Article
Fourth-Quarter 2011 Long-Form DRTV Media Billings Enjoy a 6.2-Percent Rise   1 Apr, 2012
By: Jackie Jones,Thomas Haire

Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million...more >>

Article
Beauty Before Age   1 Apr, 2012
By: Jackie Jones

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...more >>

News
Small Businesses Drive Social Media – And Vice Versa   28 Mar, 2012
By: Jackie Jones

In contrast to a few years ago when small businesses were almost nonexistent online, entrepreneurs...more >>

News
FTC Settles Two More Cases on Marketing with Fake News Sites   28 Mar, 2012
By: Jackie Jones

Two more online marketers will stop using fake news websites to promote acai berry supplements and...more >>

News
Spanish-language Media Soars as Total Ad Expenditures Stagnate   28 Mar, 2012
By: Jackie Jones

Total advertising expenditures increased 0.8 percent in 2011 to $144 billion, according to data...more >>

News
Google Users Sue Search Engine Giant Over New Privacy Policy   28 Mar, 2012
By: Jackie Jones

California and New York residents have filed two separate lawsuits – eventually seeking...more >>




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