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Response Author

Jackie Jones


Jackie Jones is the senior editor for Response Magazine.


Article
A Social Solution   1 Jun, 2012
By: Jackie Jones

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...more >>

Article
Fourth-Quarter 2011 DR Radio Media Billings Fade $3M   1 Jun, 2012
By: Jackie Jones

Total 2012 DR radio media billings wrap up the year down 2.6 percent, while the number of...more >>

Article
Field Reports: Response Expo 2012 Recap   1 Jun, 2012
By: Jackie Jones,Thomas Haire

SAN DIEGO — Former Blue Angels leader John Foley drew a crowd of nearly 700 attendees to the...more >>

Article
DRMA News June 2012   1 Jun, 2012
By: Jackie Jones

Infusion Brands Intl. recently received acceptance from the Home Shopping Network (HSN) into the...more >>

News
Marketers Struggling with Digital Strategies, CMO Council Says   30 May, 2012
By: Jackie Jones

While most senior marketers report that digital marketing has become a key topic of conversation...more >>

News
Google Aggressive in Fight Against Scam Ads, Statistics Suggest   30 May, 2012
By: Jackie Jones

Google Inc. continues its fight against scam paid-search ads, releasing statistics last week that...more >>

News
Consumer Engagement with Interactive TV Guides on the Rise, Rovi Data Shows   30 May, 2012
By: Jackie Jones

Consumers continue to be more and more dependent on interactive programming guides (IPG), according...more >>

News
POM Wonderful Responds to FTC Ruling with New Ad Campaign   30 May, 2012
By: Jackie Jones

In the wake of a recent ruling by a Federal Trade Commission (FTC) judge saying that POM Wonderful...more >>

News
DRMA Hosts Third Annual Summer Bash on July 26   30 May, 2012
By: Jackie Jones

The Direct Response Marketing Alliance (DRMA) announces its third annual Summer Bash, set for...more >>

News
Jackie's Journal May 30, 2012   30 May, 2012
By: Jackie Jones

Jackie's Journal May 30, 2012




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