Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Jackie Jones


Jackie Jones is the senior editor for Response Magazine.


Article
DR Hits the Nail on the Head   1 May, 2011
By: Jackie Jones

Direct response is all about empowering consumers to take purchasing decisions into their own hands...more >>

Article
Fourth-Quarter 2010 Short-Form DRTV Media Billings Dip 1.9 Percent   1 May, 2011
By: Jackie Jones

Fourth-quarter 2010 short-form DRTV media billings provided by Kantar Media showed a loss of just...more >>

Article
Field Reports May 2011   1 May, 2011
By: Jackie Jones,Thomas Haire

Response Expo 2011 Spotlight: Rosenbaum Makes Response Expo Part of 'Curation Nation'; DRMA...more >>

News
Jackie's Journal April 27, 2011   26 Apr, 2011
By: Jackie Jones

Jackie's Journal April 27, 2011

News
Jackie's Journal April 20, 2011   19 Apr, 2011
By: Jackie Jones

Jackie's Journal April 20, 2011

News
Jackie's Journal April 13, 2011   12 Apr, 2011
By: Jackie Jones

Jackie's Journal April 13, 2011

Broadcast Article
DRMA Spotlight: Putting DR to the Test   1 Apr, 2011
By: Jackie Jones

Turning a $5,000 media test into an $18 million campaign isn’t something that happens overnight...more >>

Article
Beauty Goes Screen Deep   1 Apr, 2011
By: Jackie Jones

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...more >>

Article
Sowing the Seeds of Social Responsibility   1 Apr, 2011
By: Jackie Jones

In a time when more consumers are demanding socially conscious business practices from the beauty...more >>

Article
Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million   1 Apr, 2011
By: Jackie Jones,Thomas Haire

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals