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Response Author

Jackie Jones


Jackie Jones is the senior editor for Response Magazine.


Article
Beauty’s Best Face Forward   1 Apr, 2013
By: Jackie Jones

Despite any economic struggles or financial pitfalls, the beauty industry has always fared well....more >>

Article
Hitting Close to Home   1 Mar, 2013
By: Jackie Jones

Throughout the history of direct response advertising, the housewares vertical has always been a...more >>

Article
DR Brings Dynamic Marketing to Health Care   1 Feb, 2013
By: Jackie Jones

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...more >>

Article
Long-Form Media Billings Rise 2.8 Percent in 1Q 2012   1 Jul, 2012
By: Jackie Jones,Thomas Haire

Spending in the top 30 markets dips 10.2 percent, while the total number of time slots purchased...more >>

Article
Field Reports: DR Industry News July 2012   1 Jul, 2012
By: Jackie Jones

E-commerce Competitive Opportunities Lie in Product Returns; Moms - A Marketer's Goldmine;...more >>

Article
Creating Community   1 Jul, 2012
By: Jackie Jones

Embracing interactive, customized digital tools, entertainment marketers like Nikon and Hulu are...more >>

News
Paid Video Viewing Via Tablets, Phones Continues to Rise   27 Jun, 2012
By: Jackie Jones

Tablet and wireless phone viewing of paid video has continued to increase as various distribution...more >>

News
More Brands to Pursue Mobile Marketing, Data Shows   27 Jun, 2012
By: Jackie Jones

More marketers who have held out on incorporating mobile into their marketing strategies report a...more >>

News
M-commerce Attracts Much Wider Demographic Than Marketers Assume, Study Suggests   27 Jun, 2012
By: Jackie Jones

Those seeing the most benefits from mobile shopping represent a much wider range of demographics...more >>

News
Moms – A Marketer's Goldmine – Turning to Digital Platforms   27 Jun, 2012
By: Jackie Jones

Moms – the Holy Grail for many direct response marketers – are more often turning to technology...more >>




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