Jackie Jones

During a time when many food marketers are stressing the benefits of health, the baby carrot industry is taking its latest marketing campaign a slightly different direction, aiming to convince consumers that the vegetable isn’t just for health nuts.

Consumers’ perceptions of a brand’s warmth along with its competence can heavily influence both purchase intent and loyalty, according to a new study by Relational Capital Group and a team of Princeton University researchers.

Wine owner and importer Lion Nathan Wine Group is targeting millenials with a new 2D barcode marketing platform attached to wine bottles that launched Sept. 1.

The Federal Trade Commission (FTC) has subpoenaed 48 food companies that market to children and teenagers, three years after it first delivered “orders to file special report” in order to encourage more self-regulation in the industry.

Marketers will spend $1.8 billion on location-based marketing in 2015, a significant increase from the $42.8 million expected to be spent in 2010, according to a new study by ABI Research.

Jackie's Journal Sept. 8, 2010

When faced with the challenge of revitalizing a 40-year-old brand that had been suffering from flat sales and diminished retail shelf space, Revlon’s Mitchum turned to who mattered most for a solution: the consumers themselves.

Steve Madden is increasing its mobile marketing efforts in an effort to strengthen the link between in-store and online shopping, launching a mobile-optimized Web site, pushing mobile-specific reward programs and incorporating text messaging promotions into its latest advertising.

As consumers become more aware of new technologies, new patterns of media consumption are emerging that could significantly affect television marketing, according to an Ericsson ConsumerLab study.

YouTube launched a new feature as part of its site’s Video Targeting Tool that will give advertisers more control over their brand.