Jackie Jones

Key defining characteristics of millennials that advertisers should be aware of include the tendency to be harder to persuade, their comfort level with new technology, and an expectancy of immediate, on-the-go information and access, according to research from comScore Inc.

While social media is often the most-common platform nowadays for consumers to reach out to brands and voice their opinions, customers aren't so thrilled when marketers return the favor, according to a new study.

Since gender is often a central factor in determining a consumer’s purchasing behavior, it is crucial for marketers to keep up with the changing outlooks of both men and women toward brands, products, consumption and advertising itself.

A majority of Latinos report believing that the economic crisis has hit them the hardest when compared to other groups, according to the latest research from the Pew Hispanic Center, a project of the Pew Research Center.

The California Department of Insurance has launched an investigation into Lap-Band surgery centers affiliated with the 1-800-GET-THIN advertising campaigns, according to insurer Aetna Inc.

Jackie's Journal Feb. 1, 2012

Digital advertisers should be targeting women more so than in the past, as the digital media habits of women outpaced men's by far last year, according to research firm Parks Associates.

Staples has launched the "Give Your Small Business the Push It Needs" contest, which will provide five small businesses the chance to win up to $50,000 in free television advertising in their home markets.

U.S. online advertising spending is expected to grow 23.3 percent to $39.5 billion this year, surging past total spending on print newspapers and magazines in 2012, according to the latest data from eMarketer.

Republican presidential hopefuls have been experimenting with mobile ads in the early stages of campaigning, with big names such as Mitt Romney and Ron Paul running ads so far, and even now-dropouts Rick Perry and Michele Bachmann taking part, as well.