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Response Author

Irv Brechner

Executive Vice President and Developer

Irv Brechner

Irv Brechner is executive vice president and developer of the IntelCenter at customer acquisition agency Acquirgy. He can be reached at (732) 321-1924 or via E-mail at irv@acquirgy.com.

Article
Net Gains: Is Your DRTV Search Program 'Momified'?   1 Oct, 2012
By: Irv Brechner

It’s a well-accepted fact that women overwhelmingly make decisions about purchasing products for...more >>

Article
Net Gains: Digital Age Stimulus/Response: Are You There When They Respond?   1 Aug, 2012
By: Irv Brechner

It used to be that consumers responded to short-form spots and infomercials by phoning or mailing...more >>

Article
Net Gains: Why Every DRTV Marketer Must Have a Great Paid Search Program   1 Jun, 2012
By: Irv Brechner

If you run DRTV without a supportive paid search program, it is extremely likely that you’re...more >>

Article
Net Gains: Is Your Online Shopping Cart Killing a Great DRTV Program?   1 Feb, 2012
By: Irv Brechner

I saw a very compelling DRTV commercial last week. I went online to order it. I was so confused by...more >>

Article
Guest Opinion: Pursuing Your Potential 'Marketing Perfect Storm'   1 Apr, 2011
By: Irv Brechner

There are many products and services that have the potential to become “marketing perfect...more >>

Article
Net Gains: Are DRTV Advertisers Paying for Consumers Who Go to Their Competitors’ Web Sites?   1 Dec, 2010
By: Irv Brechner

What if I told you that up to 70 percent of DRTV dollars are resulting in consumers going to...more >>

Article
Would You Cancel a Profitable DRTV Infomercial or Spot?   7 May, 2010
By: Irv Brechner

Sound like a crazy question? Yes, but that’s exactly what can happen to DRTV media planners who...more >>




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