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Response Author

Gregory J. Sater


Gregory J. Sater

Gregory J. Sater


Article
What's in a Name? How to Pick a Good Product Name   9 May, 2011
By: Gregory J. Sater

Picking a good name is extremely important. If you pick one the public doesn't like, your product...more >>

Article
California: The False Advertising Class Action State   5 Apr, 2011
By: Gregory J. Sater

Despite the fact that California's false advertising statute requires a consumer plaintiff to prove...more >>

Article
Commonly Encountered Issues in Direct Response Industry Contracts   27 Feb, 2011
By: Gregory J. Sater

The five most important contract-drafting issues that come up regularly during the course of...more >>

Article
Legal Reviews: Four Legal Issues Stare Down Social Marketing Planners   1 Feb, 2011
By: Benjamin Alexander,Gregory J. Sater

You’re the CEO of a company with a successful DR product. One night, you’re searching for it on...more >>

Gregory J. Sater Article
Class-Action Lawyers Are Often a Forgotten Lion   27 Jan, 2011
By: Gregory J. Sater

As a direct response marketer, you’re probably acutely aware of the Federal Trade Commission...more >>

Article
Legal Review: A New Way to Pay for Intellectual Property Infringement Litigation … and Peace of Mind   19 Oct, 2010
By: Gregory J. Sater

Everyone is familiar with defensive insurance, which pays for your legal defense and, if you are...more >>

Article
Legal Review: Telemarketing to Sweepstakes Entrants Raises FTC’s Hackles   9 Apr, 2010
By: Gregory J. Sater,Natasha Shabani

Do you use sweepstakes entry forms as a method of harvesting new E-mail addresses and telephone...more >>

News
Field Reports   1 Jun, 2005
By: Gregory J. Sater,Nicole Urso,Thomas Haire

Counterfeiting is a serious problem in the pharmaceuticals industry - made worse because more...more >>




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