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Response Author

Gregory J. Sater


Gregory J. Sater

Gregory J. Sater


Article
Legal Review: Implementing a Social Media Advertising Strategy   1 Aug, 2011
By: Benjamin Alexander,Gregory J. Sater

In the February issue of Response, we wrote about the legal issues that can arise when your...more >>

Article
Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity   1 Aug, 2011
By: Gregory J. Sater

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...more >>

Article
Finally, Some Good News on the Class Action Front   11 Jul, 2011
By: Gregory J. Sater

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...more >>

Article
Keeping Track of 'Do Not Track'   6 Jun, 2011
By: Gregory J. Sater

It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on...more >>

Article
Legal Review: Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36%   1 Jun, 2011
By: Gregory J. Sater

Recent class action cases, competitor-vs.-competitor lawsuits and Federal Trade Commission (FTC)...more >>

Article
What's in a Name? How to Pick a Good Product Name   9 May, 2011
By: Gregory J. Sater

Picking a good name is extremely important. If you pick one the public doesn't like, your product...more >>

Article
California: The False Advertising Class Action State   5 Apr, 2011
By: Gregory J. Sater

Despite the fact that California's false advertising statute requires a consumer plaintiff to prove...more >>

Article
Commonly Encountered Issues in Direct Response Industry Contracts   27 Feb, 2011
By: Gregory J. Sater

The five most important contract-drafting issues that come up regularly during the course of...more >>

Article
Legal Reviews: Four Legal Issues Stare Down Social Marketing Planners   1 Feb, 2011
By: Benjamin Alexander,Gregory J. Sater

You’re the CEO of a company with a successful DR product. One night, you’re searching for it on...more >>

Gregory J. Sater Article
Class-Action Lawyers Are Often a Forgotten Lion   27 Jan, 2011
By: Gregory J. Sater

As a direct response marketer, you’re probably acutely aware of the Federal Trade Commission...more >>




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