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Gregory J. Sater


Gregory J. Sater

Gregory J. Sater


Article
FTC Maintains Attention on Online Endorsers   7 Feb, 2012
By: Gregory J. Sater

Under the Federal Trade Commission's (FTC) Endorsement and Testimonial Guidelines, the FTC will...more >>

Article
Nutella Case Another Example of California's Tough Class Action Laws   6 Dec, 2011
By: Gregory J. Sater

As discussed in previous DRMA Voice articles, California has become a battleground state for...more >>

Article
Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising   4 Oct, 2011
By: Gregory J. Sater

In a well-reasoned decision that should please advertisers everywhere, a federal district court...more >>

Article
FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer   8 Sep, 2011
By: Gregory J. Sater

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...more >>

Article
Legal Review: Implementing a Social Media Advertising Strategy   1 Aug, 2011
By: Benjamin Alexander,Gregory J. Sater

In the February issue of Response, we wrote about the legal issues that can arise when your...more >>

Article
Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity   1 Aug, 2011
By: Gregory J. Sater

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...more >>

Article
Finally, Some Good News on the Class Action Front   11 Jul, 2011
By: Gregory J. Sater

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...more >>

Article
Keeping Track of 'Do Not Track'   6 Jun, 2011
By: Gregory J. Sater

It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on...more >>

Article
Legal Review: Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36%   1 Jun, 2011
By: Gregory J. Sater

Recent class action cases, competitor-vs.-competitor lawsuits and Federal Trade Commission (FTC)...more >>

Article
What's in a Name? How to Pick a Good Product Name   9 May, 2011
By: Gregory J. Sater

Picking a good name is extremely important. If you pick one the public doesn't like, your product...more >>




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