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Nutella Case Another Example of California's Tough Class Action Laws 6 Dec, 2011
By: Gregory J. Sater
As discussed in previous DRMA Voice articles, California has become a battleground state for...more >>
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Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising 4 Oct, 2011
By: Gregory J. Sater
In a well-reasoned decision that should please advertisers everywhere, a federal district court...more >>
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FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer 8 Sep, 2011
By: Gregory J. Sater
A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...more >>
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Article
Legal Review: Implementing a Social Media Advertising Strategy 1 Aug, 2011
By: Benjamin Alexander,Gregory J. Sater
In the February issue of Response, we wrote about the legal issues that can arise when your...more >>
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Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity 1 Aug, 2011
By: Gregory J. Sater
Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...more >>
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Finally, Some Good News on the Class Action Front 11 Jul, 2011
By: Gregory J. Sater
Those of us who live in the legal trenches of direct response advertising litigation, and who fret...more >>
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Keeping Track of 'Do Not Track' 6 Jun, 2011
By: Gregory J. Sater
It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on...more >>
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Article
Legal Review: Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36% 1 Jun, 2011
By: Gregory J. Sater
Recent class action cases, competitor-vs.-competitor lawsuits and Federal Trade Commission (FTC)...more >>
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What's in a Name? How to Pick a Good Product Name 9 May, 2011
By: Gregory J. Sater
Picking a good name is extremely important. If you pick one the public doesn't like, your product...more >>
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California: The False Advertising Class Action State 5 Apr, 2011
By: Gregory J. Sater
Despite the fact that California's false advertising statute requires a consumer plaintiff to prove...more >>
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