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Greg Sarnow


Article
E-Commerce Best Practices in a Stay-at-Home Economy   16 May, 2017
By: Greg Sarnow

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...more >>

Article
Committee Corner: Conversion: A Mystery and a Nightmare, All in One   1 Jan, 2017
By: Greg Sarnow

Gross conversion. All-call conversion. Answered call conversion. No-junk conversion. Adjusted...more >>

Article
What Is Your Call Center’s Conversion Rate?   7 May, 2010
By: Greg Sarnow

Is your call center’s conversion rate a moving target? Have you ever drilled down to see how your...more >>



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