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Legal Review: FTC Doubles Down on Substantiation 17 Sep, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for objective advertising claims. But two new consent orders reinforce something we’ve known for a long time: that the Monday-morning quarterbacks at the FTC really expect you to have more than just a...more >>
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Legal Review: Debt Relief Programs Wander Into the FTC’s Crosshairs 23 Nov, 2009
By: Gary D. Hailey,Jeffrey D. Knowles
You can’t turn on the TV these days without seeing ads promising help if you’ve maxed out your credit cards, or can’t afford to pay your taxes.
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Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims 1 Sep, 2011
By: Gary D. Hailey,Jeffrey D. Knowles
The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post. We never had nannies growing up, but we did have moms. They always told us that if something sounds too good to be true, it probably is.
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Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims 1 Nov, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC) Guides Concerning Use of Endorsements and Testimonials in Advertising. The FTC has now proposed revising to its Guides for the Use of Environmental Marketing Claims, a.k.a. the “Green Guides.”
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Legal Review: Vladeck Comments Turn Up the Heat on Affiliates 5 Mar, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
The day before the Federal Trade Commission’s David Vladeck addressed an early-February industry conference in New Orleans, rumor had it that the FTC’s top consumer-protection cop would announce a complaint or consent agreement involving testimonials or affiliate marketing.
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Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews 1 May, 2011
By: Gary D. Hailey,Jeffrey D. Knowles
The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its owner have signed a consent agreement and agreed to pay $250,000 for deceptively representing that endorsements of its products on blogs or other websites created by Legacy’s affiliates reflected the...more >>
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Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed 1 Mar, 2011
By: Gary D. Hailey,Jeffrey D. Knowles
On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement with Nonprofit Management LLC and its owner, which allegedly offered a worthless “Tested Green” environmental certification to any business willing to pay for it.
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Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure 11 Jul, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
Back in the 1950s, the level of violence in television shows was very low. In most of the TV westerns of that era — Gunsmoke, Wyatt Earp, Have Gun Will Travel and the like — episodes didn’t end with the good guy shooting the bad guy. Instead, they usually ended with the good guy firing a...more >>
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