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Response Author

Gary D. Hailey


Article
My Pillow: More Than $1 Million Reasons to Think About Your Claims   13 Dec, 2016
By: Gary D. Hailey,Jeffrey D. Knowles

On Oct. 31, a group of district attorneys from 10 California counties served up a settlement with...more >>

Article
Why So Negative on Negative Option?   12 Mar, 2013
By: Gary D. Hailey,Jeffrey D. Knowles

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...more >>

Article
Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012
By: Gary D. Hailey,Jeffrey D. Knowles

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...more >>

Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011
By: Gary D. Hailey,Jeffrey D. Knowles

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....more >>

Article
Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews   1 May, 2011
By: Gary D. Hailey,Jeffrey D. Knowles

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...more >>

Article
Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed   1 Mar, 2011
By: Gary D. Hailey,Jeffrey D. Knowles

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...more >>

Article
Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims    1 Nov, 2010
By: Gary D. Hailey,Jeffrey D. Knowles

Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC)...more >>

Article
Legal Review: FTC Doubles Down on Substantiation   17 Sep, 2010
By: Gary D. Hailey,Jeffrey D. Knowles

The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for...more >>

Article
Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure   11 Jul, 2010
By: Gary D. Hailey,Jeffrey D. Knowles

Back in the 1950s, the level of violence in television shows was very low. In most of the TV...more >>

Article
Legal Review: Vladeck Comments Turn Up the Heat on Affiliates   5 Mar, 2010
By: Gary D. Hailey,Jeffrey D. Knowles

The day before the Federal Trade Commission’s David Vladeck addressed an early-February industry...more >>



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