 | Article
Why So Negative on Negative Option? 12 Mar, 2013
By: Gary D. Hailey,Jeffrey D. Knowles
Continuity marketing is a pervasive component of the American economy. Today, consumers can have...more >>
|
 | Article
Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets 6 Nov, 2012
By: Gary D. Hailey,Jeffrey D. Knowles
Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...more >>
|
Article
Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims 1 Sep, 2011
By: Gary D. Hailey,Jeffrey D. Knowles
The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....more >>
|
 | Article
Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews 1 May, 2011
By: Gary D. Hailey,Jeffrey D. Knowles
The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...more >>
|
Article
Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed 1 Mar, 2011
By: Gary D. Hailey,Jeffrey D. Knowles
On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...more >>
|
Article
Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims 1 Nov, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC)...more >>
|
Article
Legal Review: FTC Doubles Down on Substantiation 17 Sep, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for...more >>
|
Article
Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure 11 Jul, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
Back in the 1950s, the level of violence in television shows was very low. In most of the TV...more >>
|
Article
Legal Review: Vladeck Comments Turn Up the Heat on Affiliates 5 Mar, 2010
By: Gary D. Hailey,Jeffrey D. Knowles
The day before the Federal Trade Commission’s David Vladeck addressed an early-February industry...more >>
|
Article
Legal Review: Debt Relief Programs Wander Into the FTC’s Crosshairs 23 Nov, 2009
By: Gary D. Hailey,Jeffrey D. Knowles
You can’t turn on the TV these days without seeing ads promising help if you’ve maxed out your...more >>
|
