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Doug McPherson


Article
Field Reports — April 2017   1 Apr, 2017
By: Doug McPherson

Field Reports for April 2017

News
News Corner March 29, 2017   29 Mar, 2017
By: Doug McPherson

News bites from Motivational Fulfillment, Sling TV, and more.

News
AdSphere: DRTV’s Size Many Times Larger Than Previously Thought   29 Mar, 2017
By: Doug McPherson

TEMECULA, Calif. – DRMetrix, the TV research company, says in a new study that the size of direct...more >>

News
Comcast to Offer Online TV Nationwide   29 Mar, 2017
By: Doug McPherson

PHILADELPHIA – Bloomberg News is reporting that Comcast Corp. has acquired rights from cable...more >>

News
Upfronts: Cable Net Groups Say TV Goes Beyond Simple Data   29 Mar, 2017
By: Doug McPherson

NEW YORK – Executives at two cable network groups told media buyers and advertisers at upfront...more >>

News
Marketing Groups Praise Vote to Let ISPs Sell Consumer Data Without Consent; House Sends Bill to Trump's Desk   29 Mar, 2017
By: Doug McPherson,Thomas Haire

WASHINGTON – The United States Senate’s 50-48 vote last week to repeal regulations that forbade...more >>

News
Ad Exodus: Big Brands Continue to Pull Ads from YouTube    29 Mar, 2017
By: Doug McPherson

SAN FRANCISCO – Several big-name brands and marketers continue to pull their ads from YouTube and...more >>

News
News Corner March 22, 2015   22 Mar, 2017
By: Doug McPherson

News bites from Joy Mangano, BakerHostetler, and more.

News
MRC Issues Standards to Unite Digital, Analog   22 Mar, 2017
By: Doug McPherson

NEW YORK – The Media Rating Council (MRC) has issued long-awaited standards for measuring the...more >>

News
iHeartMedia Unveils Programmatic Ads for Stations, Podcasts; Also, ‘SmartAudio’ for Cars   22 Mar, 2017
By: Doug McPherson

NEW YORK – iHeartRadio is debuting a suite of programmatic advertising products to combine the...more >>



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