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Doug McPherson


News
Marketers: Proving ROI Beats Brand Awareness Metrics   7 Dec, 2016
By: Doug McPherson

EMERYVILLE, Calif. – A new study from Leapfrog Marketing Institute says proving return on...more >>

News
Trump Appointees Leave Questions About FCC, Net Neutrality   7 Dec, 2016
By: Doug McPherson

WASHINGTON – President-elect Donald Trump has now appointed three opponents to net neutrality and...more >>

News
DirecTV Now Launch is Shaky; Ad Options, FCC Actions Remain Unclear   7 Dec, 2016
By: Doug McPherson

NEW YORK – Despite a shaky launch, AT&T’s new over-the-top (OTT) streaming bundle service,...more >>

Article
Web Exclusive: DR Radio Rocks the Reach   1 Dec, 2016
By: Doug McPherson

The goal was pretty simple. HealthMarkets, a national health insurer, wanted the lowest...more >>

Article
Field Reports — December 2016   1 Dec, 2016
By: Doug McPherson,Thomas Haire

Field Reports — December 2016

News
News Corner November 30, 2016   30 Nov, 2016
By: Doug McPherson

News bites from Shopper Approved, Hybrid Media Services, and more.

News
Studies: Local TV Ads Will Slide in 2017   30 Nov, 2016
By: Doug McPherson

WILLIAMSBURG, Va. – Double-digit percentage declines are expected for traditional local TV...more >>

News
Future of FCC, Net Neutrality Uncertain in Trump Administration    30 Nov, 2016
By: Doug McPherson

WASHINGTON – Questions about the future of both net neutrality and the Federal Communications...more >>

News
Study: OTT, MVPD Can Survive Together; SVOD Grows in 2016   30 Nov, 2016
By: Doug McPherson

NEW YORK – A new report from market research giant GfK says over-the-top (OTT) services and...more >>

News
AT&T Fires the Latest Shot in Skinny Bundle War: DirecTV Now   30 Nov, 2016
By: Doug McPherson

NEW YORK – On Monday, AT&T fired its first shot in the “skinny bundle” war, officially making...more >>



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