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Doug McPherson


News
Ad Blocking Rises Around the Globe   9 Mar, 2016
By: Doug McPherson

NEW YORK – A new report from eMarketer says ad blocking continues to grow as more consumers...more >>

News
TV Ads Generate Social Engagement; Premium Content Raises Impact    9 Mar, 2016
By: Doug McPherson

CHICAGO – TV ads account for one in five social engagements for brands, says new research...more >>

News
2016 Marketing Budgets Shift to Add More Technology, TV Programmatic Buying   9 Mar, 2016
By: Doug McPherson

REDWOOD CITY, Calif. – Even though marketing pros are interested in marketing technology, many...more >>

News
Outlook for Linear TV Improves; More DR Focus Expected   9 Mar, 2016
By: Doug McPherson

NEW YORK – A new study of video viewing among media and advertising executives says that while...more >>

News
Wheeler Defends Set-Top Proposal, Title II Process   9 Mar, 2016
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler told a Senate Commerce...more >>

News
News Corner March 2, 2016   2 Mar, 2016
By: Doug McPherson

News bites from DRMetrix, a2b Fulfillment, and more.

News
Linear Programmatic Sales Coming to NBCU    2 Mar, 2016
By: Doug McPherson

NEW YORK – NBCUniversal is adding linear broadcast and cable inventory to its programmatic ad...more >>

News
Report: Addressable TV Is Here   2 Mar, 2016
By: Doug McPherson

NEW YORK – More than 40 million households can be pinpointed with relevant TV spots, and that,...more >>

News
TV Everywhere More Than Doubled in Fourth-Quarter 2015   2 Mar, 2016
By: Doug McPherson

SAN JOSE, Calif. – TV Everywhere (TVE) viewing climbed 102 percent in the fourth quarter of 2015...more >>

News
Lawmaker Proposes DTC Ad Moratorium   2 Mar, 2016
By: Doug McPherson

HARTFORD, Conn. – U.S. Rep. Rosa DeLauro (D-CT) is proposing new curbs that would prohibit...more >>



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