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Doug McPherson


News
Mozilla Supports New Cable Box Rules   24 Aug, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Browser developer Mozilla is supporting the proposed new set-top-box...more >>

News
Sprint Ads Draw BBB Ad Group’s Attention    24 Aug, 2016
By: Doug McPherson

WASHINGTON – The National Advertising Division (NAD), a unit of the Better Business Bureau, has...more >>

News
T-Mobile in Hot Water Over Slowed Hotspots   24 Aug, 2016
By: Doug McPherson

BELLEVUE, Wash. – T-Mobile’s new version of its unlimited data plan, dubbed T-Mobile One, is...more >>

News
July TV Results Show a Mix of Gains and Losses   24 Aug, 2016
By: Doug McPherson

NEW YORK – TV in July was a mixed bag, according to results from various researchers.

News
News Corner August 17, 2016   17 Aug, 2016
By: Doug McPherson

News bites from Michael Alden, Manhattan Media, and more.

News
TV Remains Vital Ad Strategy for B2C   17 Aug, 2016
By: Doug McPherson

TORONTO – TV advertising is still the primary focus of marketing efforts for 22 percent of U.S....more >>

News
FTC Sues 1-800-Contacts for Curbing Competitors’ Online Ads   17 Aug, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) says 1-800-Contacts has crossed the line in...more >>

News
Guthy-Renker Announces Major Changes   17 Aug, 2016
By: Doug McPherson

EL SEGUNDO, Calif. – Direct-to-consumer mammoth Guthy-Renker reports it has transformed itself...more >>

News
Study: EMV Overrides Fraud, Other Payment Priorities   17 Aug, 2016
By: Doug McPherson

WASHINGTON – Retailers’ top payment issue in 2016 is reducing credit and debit card fraud by...more >>

News
AT&T to Offer 60-Second Addressable Ads to Nearly 14 Million   17 Aug, 2016
By: Doug McPherson

DALLAS – AT&T says it will serve 60-second ads to nearly 14 million addressable TV households...more >>



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