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Doug McPherson


News
YouTube Unveils Ad-Free Monthly Subscription Service   28 Oct, 2015
By: Doug McPherson

SAN BRUNO, Calif. – YouTube’s new premium version of its site, YouTube Red, opens October 28.

News
TiVo, Comcast to Release Set-top Demographic Ratings Data   28 Oct, 2015
By: Doug McPherson

SAN JOSE, Calif. – TiVo reports it will share free demographic ratings data gathered on more than...more >>

News
Analysts: Advertisers to See Soaring Ads Rates in 2016   28 Oct, 2015
By: Doug McPherson

NEW YORK – For all you cynics out there, here’s one more reason to hate democracy: 2016...more >>

News
News Corner October 21, 2015   21 Oct, 2015
By: Doug McPherson

Newsbites from Jellyfish Online Marketing, DNA Response and more.

News
Report: Marketers Should Pay Heed to Aging Hispanic Consumers   21 Oct, 2015
By: Doug McPherson

NEW YORK – While younger generations of Hispanics are garnering a lot of media attention,...more >>

News
On-Demand Ad Impressions See 40% Spike on Cable   21 Oct, 2015
By: Doug McPherson

DENVER – Advertising impressions in cable video-on-demand (VOD) programming were up 40 percent in...more >>

News
Facebook, TV Go Hand-in-Hand; More Video to Come   21 Oct, 2015
By: Doug McPherson

MENLO PARK, Calif. – Facebook now admits consumers love video.

News
Report: Online Video Viewing Now Equals TV    21 Oct, 2015
By: Doug McPherson

NEW YORK – A new report found that multiscreen users now spend as much time viewing online video...more >>

News
ICSC Bullish on Holiday Sales; Shoppers Armed With Phones   21 Oct, 2015
By: Doug McPherson

NEW YORK – Early predictions on the 2015 holiday shopping season are optimistic. The...more >>

News
News Corner October 14, 2015   14 Oct, 2015
By: Doug McPherson

News bites from Media Analytics, TabletTV, and more.



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