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Response Author

Doug McPherson


News
Majority of Marketers' Budgets Spent on Direct Response   28 May, 2014
By: Doug McPherson

NEW YORK – Marketers continue to pour more money into digital advertising and, more specifically,...more >>

News
News Corner May 21, 2014   21 May, 2014
By: Doug McPherson

News bites from Icon Media Direct, Hawthorne Direct and more.

News
Connected TV Ads Puzzle Media Buyers   21 May, 2014
By: Doug McPherson

SEATTLE – Connected TV viewing continues to rise, but media buyers are struggling to take...more >>

News
Tempers Flare in Hearing on Malicious Online Ads   21 May, 2014
By: Doug McPherson

WASHINGTON – During a Senate hearing on malicious online advertising last week, Sen. John McCain...more >>

News
TV Missing Opportunities to Connect with Viewers   21 May, 2014
By: Doug McPherson

NEW YORK – TV networks are bad at capitalizing on Internet link capital they’ve earned through...more >>

News
FCC Draws More Fire On Net Neutrality   21 May, 2014
By: Doug McPherson

WASHINGTON – Even before the gavel’s smack in the Federal Communication Commission’s (FCC)...more >>

News
Reaction to AT&T/DirecTV Deal Varies   21 May, 2014
By: Doug McPherson

DALLAS – Pundits have wasted little time weighing in on what could become the fourth-biggest...more >>

News
News Corner May 14, 2014   14 May, 2014
By: Doug McPherson

News bites from InfoTech, REVShare and more.

News
Cross-Device Advertising Growing in 2014   14 May, 2014
By: Doug McPherson

WESTLAKE VILLAGE, Calif. – A report from digital marketing firm Conversant says 59 percent of...more >>

News
Execs Predict End to Upfront Scarcity   14 May, 2014
By: Doug McPherson

NEW YORK – Media executives say expanding supply, data and the ability to target audiences...more >>




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