News
Survey: Accountability Top Concern for Senior Marketers 13 Mar, 2013
By: Doug McPherson
NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a...more >>
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News
U.S. Ad Economy Expands For Third Consecutive Year 13 Mar, 2013
By: Doug McPherson
NEW YORK – The U.S. advertising marketplace grew for the third consecutive year, although at a...more >>
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News
Cisco, Intel Envision Multi-Screen TV Ads 13 Mar, 2013
By: Doug McPherson
SAN JOSE, Calif. - Cisco Systems and Intel predict consumers will use multiple-screen technology...more >>
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News
New Amazon TV Ads Tout Fashion 13 Mar, 2013
By: Doug McPherson
SEATTLE – E-commerce giant Amazon is rolling out its first-ever TV campaign for Amazon Fashion to...more >>
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Nielsen-Arbitron Merger on Hold 13 Mar, 2013
By: Doug McPherson
WASHINGTON – The Federal Trade Commission (FTC) wants more information about Nielsen and...more >>
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News
News Corner March 6, 2013 6 Mar, 2013
By: Doug McPherson
News Corner March 6, 2013
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Dish Scores One on ESPN 6 Mar, 2013
By: Doug McPherson
ENGLEWOOD, Colo. – DISH Network has scored a small win over ESPN in court. A jury last week found...more >>
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Cablevision Sues Viacom Over Unpopular TV Channels 6 Mar, 2013
By: Doug McPherson
BETHPAGE, N.Y. – Cablevision sued Viacom last week, alleging it violated antitrust law by...more >>
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Nielsen’s Ratings to Include Internet TV 6 Mar, 2013
By: Doug McPherson
CHICAGO – Nielsen’s ratings will start including Internet-only TV households in its sample, and...more >>
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Do-Not-Track Bill Returns 6 Mar, 2013
By: Doug McPherson
WASHINGTON – A bill that would prevent online companies from collecting “personal...more >>
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