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Response Author

Doug McPherson


Article
Hardware is Happening   1 May, 2014
By: Doug McPherson

Last year’s National Hardware Show saw a 16-percent increase in attendance. And the recent event...more >>

Article
Field Reports - May 2014   1 May, 2014
By: Doug McPherson,Thomas Haire

News and information from the May 2014 Issue of Response Magazine.

News
News Corner April 23, 2014   23 Apr, 2014
By: Doug McPherson

News bites from Blue Vase Marketing, Hawthorne Direct and more.

News
Franken: Netflix Should Weigh in on Risks of Comcast-Time Warner Deal    23 Apr, 2014
By: Doug McPherson

WASHINGTON – Sen. Al Franken (D-MN) has asked Netflix CEO Reed Hastings to express his concerns...more >>

News
M&A Surge in Media/Marketing Space   23 Apr, 2014
By: Doug McPherson

NEW YORK – Mergers and acquisitions (M&A) in the marketing industry rose 22 percent in...more >>

News
Nielsen Closing in on Mobile Ad Measurement Service   23 Apr, 2014
By: Doug McPherson

NEW YORK – Nielsen said last week it’s launching the final technical trial before expanding its...more >>

News
Streaming, Video Getting Popular; ‘Live’ TV Viewing Still Tops   23 Apr, 2014
By: Doug McPherson

NEW YORK – Most (86 percent) global respondents who watch TV say they usually watch TV...more >>

News
Judge: KSL Accountant Must Testify   23 Apr, 2014
By: Doug McPherson

WOODLAND HILLS, Calif. – The judge overseeing the bankruptcy of KSL Media has given David...more >>

News
News Corner April 16, 2014   16 Apr, 2014
By: Doug McPherson

News bites from Media Design Group, Pivotal Payments and more.

News
Video Viewers Spend More on Product   16 Apr, 2014
By: Doug McPherson

AUSTIN, Texas – If you’re not putting videos of your product online, you’re missing out....more >>




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