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Doug McPherson


News
AT&T to Host Nationwide ‘Addressable Upfronts’   23 Mar, 2016
By: Doug McPherson

DALLAS – AT&T AdWorks reports it will host the industry’s first “Addressable Upfronts”...more >>

News
Turner Looking at Digital and Direct-to-Consumer Expansion   23 Mar, 2016
By: Doug McPherson

ATLANTA – Turner plans to pump $20 million into CNN’s digital products to expand reach and fend...more >>

News
Game Over? Fan Duel, Draft Kings Lose New York … for Now   23 Mar, 2016
By: Doug McPherson

ALBANY, N.Y. – It’s game over – for the moment – for daily fantasy sites DraftKings and...more >>

News
News Corner March 9, 2016   9 Mar, 2016
By: Doug McPherson

News bites from Marketing Maven, TheBlaze, and more.

News
Ad Blocking Rises Around the Globe   9 Mar, 2016
By: Doug McPherson

NEW YORK – A new report from eMarketer says ad blocking continues to grow as more consumers...more >>

News
TV Ads Generate Social Engagement; Premium Content Raises Impact    9 Mar, 2016
By: Doug McPherson

CHICAGO – TV ads account for one in five social engagements for brands, says new research...more >>

News
2016 Marketing Budgets Shift to Add More Technology, TV Programmatic Buying   9 Mar, 2016
By: Doug McPherson

REDWOOD CITY, Calif. – Even though marketing pros are interested in marketing technology, many...more >>

News
Outlook for Linear TV Improves; More DR Focus Expected   9 Mar, 2016
By: Doug McPherson

NEW YORK – A new study of video viewing among media and advertising executives says that while...more >>

News
Wheeler Defends Set-Top Proposal, Title II Process   9 Mar, 2016
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler told a Senate Commerce...more >>

News
News Corner March 2, 2016   2 Mar, 2016
By: Doug McPherson

News bites from DRMetrix, a2b Fulfillment, and more.



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