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Doug McPherson


News
News Corner June 3, 2015   3 Jun, 2015
By: Doug McPherson

News bites from Marketing Maven, NutraClick and more.

News
Cable, Telco ISPs: Court Should Stay Title II   3 Jun, 2015
By: Doug McPherson

WASHINGTON – Cable and telco ISPs are outlining why a federal court should uphold their requests...more >>

Article
Shazam Makes Print, TV Ads ‘Shoppable’   3 Jun, 2015
By: Doug McPherson

NEW YORK – App producer Shazam has just introduced a new visual recognition tool that lets...more >>

News
Future TV Ads Will Enable Impulse Shoppers   3 Jun, 2015
By: Doug McPherson

NEW YORK – “Smart advertisers are no longer relying solely on 30-second national broadcast...more >>

News
Alibaba Passes Amazon as ‘Most Valuable’ Retail Brand   3 Jun, 2015
By: Doug McPherson

LONDON – Chinese online giant Alibaba has passed Amazon with a brand value totaling $66.4...more >>

News
Programmatic TV Budgets to Rise 17% by 2019   3 Jun, 2015
By: Doug McPherson

NEW YORK – A new report from IPG Mediabrands’ Magna Global predicts that programmatic TV –...more >>

Article
Field Reports - June 2015   1 Jun, 2015
By: Doug McPherson,Thomas Haire

Field Reports - June 2015

News
News Corner May 27, 2015   27 May, 2015
By: Doug McPherson

News bites from Turn, PayPal and more.

News
Programmatic TV Ads Going Premium, Finding Placement in Primetime   27 May, 2015
By: Doug McPherson

EMERYVILLE, Calif. – New data from programmatic video ad platform TubeMogul says 29 percent of...more >>

News
Coalition Seeks Stay for Portion of Net Neutrality Rules   27 May, 2015
By: Doug McPherson

WASHINGTON – AT&T, CenturyLink and several trade groups have asked a federal appellate court to...more >>




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