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Doug McPherson


News
MRC: Mobile Viewability Measurement Guidelines Coming Mid-June   1 Jun, 2016
By: Doug McPherson

NEW YORK – The Media Rating Council (MRC), which oversees standards for media measurement, will...more >>

News
Chamber of Commerce: Congress, Not FCC, Should Tackle Broadband Privacy Rules   1 Jun, 2016
By: Doug McPherson

WASHINGTON – The U.S. Chamber of Commerce says Congress, not the Federal Communications...more >>

News
Google Adds Programmatic Ad Features, Retools AdWords for Mobile-First Campaigns    1 Jun, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has retooled AdWords and Analytics for mobile marketing and added...more >>

News
News Corner May 25, 2016   25 May, 2016
By: Doug McPherson

News bites from OpenJar Concepts, DISH Media Sales, and more.

News
Survey: Marketers Should Tap Omnichannel for More Sales    25 May, 2016
By: Doug McPherson

NEW YORK – Consumers reached through several marketing channels buy more often from their...more >>

News
Google Makes Last Pitch to Court on Pay-Per-Click Class Action   25 May, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has made its final pitch to the U.S. Supreme Court about a lawsuit...more >>

News
Upfront Revs Up Slightly for Broadcast, Down for Cable   25 May, 2016
By: Doug McPherson

NEW YORK – Broadcast networks will see a meager 2-percent rise in overall upfront revenues this...more >>

News
Indices: TV Prices Firm Up as Scatter Market Tightens   25 May, 2016
By: Doug McPherson

NEW YORK – National TV advertising marketplace prices show some firming as scatter market...more >>

News
Democratic FCC Commissioner: Broadband Privacy Proposal Moving Too Fast   25 May, 2016
By: Doug McPherson

WASHINGTON – Earlier this year, Federal Communications Commission (FCC) member Jessica...more >>

News
News Corner May 18, 2016   18 May, 2016
By: Doug McPherson

News bites from Marketing Maven, a2b Fulfillment, and more.



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