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Response Author

Doug McPherson


News
YouTube, Hulu, Popsugar Among Those Courting Brands During NewFronts   10 May, 2017
By: Doug McPherson

NEW YORK – There’s never a shortage of wooing at Digital Content NewFronts and this year is no...more >>

News
News Corner May 3, 2017   3 May, 2017
By: Doug McPherson

News bites from Sling TV, DirectAvenue, and more.

News
Inaugural AdSphere Awards Recognize Top DRTV Campaigns of 2016   3 May, 2017
By: Doug McPherson

SAN DIEGO – DRMetrix, the research company for the DRTV industry and a research partner of...more >>

News
Cord Cutters, Cord Nevers Differ in Viewing Preferences   3 May, 2017
By: Doug McPherson

NEW YORK – While cord cutters and cord nevers share an apparent dislike for traditional cable,...more >>

News
FTC to Social Media Influencers: Disclose Sponsorships or Pay   3 May, 2017
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has mailed warning letters to 90-plus social...more >>

News
A First: Desktop, Mobile Ad Revs Pass TV    3 May, 2017
By: Doug McPherson

NEW YORK – Digital advertising revenue swelled nearly 22 percent to $72.5 billion for the 2016...more >>

News
Appeals Court Declines to Rehear Challenge to Net Neutrality   3 May, 2017
By: Doug McPherson

WASHINGTON – Just a few days after Federal Communications Commission (FCC) Chairman Ajit Pai...more >>

Article
Business Solutions: Stay Local, Get Global   1 May, 2017
By: Doug McPherson

The tried-and-true rule of business has been to stay close to your customers. Companies offering...more >>

Article
Field Reports May 2017   1 May, 2017
By: Doug McPherson,Thomas Haire

Field Reports for May 2017 issue of Response Magazine.

News
News Corner April 19, 2017   19 Apr, 2017
By: Doug McPherson

News bites from PremiumMedia360, a2b Fulfillment, and more.



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