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Doug McPherson


News
Adobe Unveils Ad Insertion for TV Everywhere   14 Sep, 2016
By: Doug McPherson

NEW YORK – Adobe has unveiled dynamic ad insertions that can replace an ad that’s set to be...more >>

News
Advertisers Buying Into Podcasts; 65% of Consumers More Likely to Buy After Listening   14 Sep, 2016
By: Doug McPherson

NEW YORK – According to a new Interactive Advertising Bureau (IAB) report, 65 percent of...more >>

News
FCC Chief Wants Cable Providers to Create Apps   14 Sep, 2016
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is proposing that cable...more >>

News
Election Ad Spend to Lift Ad Market 5 percent   14 Sep, 2016
By: Doug McPherson

NEW YORK – Media spending in the U.S. in 2016 will hit $204.8 billion, a 5-percent increase from...more >>

News
News Corner September 7, 2016   7 Sep, 2016
By: Doug McPherson

News bites from Launch DRTV, Media Design Group, and more.

News
DraftKings Gets $150 Million in Funding Despite Legal Scuffles   7 Sep, 2016
By: Doug McPherson

BOSTON – Just in time for football season, fantasy-sports leader DraftKings landed $150 million...more >>

News
Programmatic TV Growing, But Hurdles Inhibit Adoption   7 Sep, 2016
By: Doug McPherson

CHICAGO – A new white paper on programmatic TV (PTV) says barriers are preventing its widespread...more >>

News
OTT Growth Surges; $15 Is Tops for SVOD; CBS Launches Ad-Free Option   7 Sep, 2016
By: Doug McPherson

DURHAM, N.C. – Digitalsmiths’ new video trends report says 64 percent of Americans pay for at...more >>

News
Pay TV Loses 812K Subs in Q2; Anti-Cable Ads Continue as Consumers’ Channels of Choice Shrink   7 Sep, 2016
By: Doug McPherson

CHARLOTTESVILLE, Va. – Pay-TV providers lost a record 812,000 subscribers in second-quarter 2016...more >>

News
Nielsen/Google Study: YouTube and TV Make Good Partners   7 Sep, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – A new Nielsen study commissioned by Google found that TV reach seems to...more >>



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