Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Broadcast, Cable Scatter Volume Down, Digital Video Up   13 Aug, 2014
By: Doug McPherson

NEW YORK – Broadcast and cable networks dropped in scatter volume in 2014’s second quarter,...more >>

News
Groups Renew Skirmish on Privacy Bill of Rights   13 Aug, 2014
By: Doug McPherson

WASHINGTON – Several privacy advocate groups are reissuing a call for a privacy “bill of...more >>

News
Top Retailer Apps Lacking Transactional Knack   13 Aug, 2014
By: Doug McPherson

SAN FRANCISCO - Retailers have room to improve their mobile apps, a new study finds.

News
FTC: Shopping App Disclosures Are Failing   13 Aug, 2014
By: Doug McPherson

WASHINGTON – A new Federal Trade Commission (FTC) report says mobile shopping apps are failing to...more >>

News
News Corner August 6, 2014   6 Aug, 2014
By: Doug McPherson

News bites from Optimal Payments, Media Design Group and more.

News
Mobile Streaming Helping TV Business   6 Aug, 2014
By: Doug McPherson

NEW YORK – It turns out digital video viewing on mobile devices has actually helped the...more >>

News
Buying Ads on Smart TV Not Catching On   6 Aug, 2014
By: Doug McPherson

NEW YORK – Even though connected TV (Internet-enabled) is growing and offers unique potential for...more >>

News
AT&T Technology Targets Mobile Customers   6 Aug, 2014
By: Doug McPherson

NEW YORK – AT&T is pitching media buyers a new targeted advertising platform that uses data it...more >>

News
Smartphones, Beacons Changing the In-store Landscape   6 Aug, 2014
By: Doug McPherson

NEW YORK – A new report from the Business Insider Intelligence predicts that by 2015, 30,000...more >>

Article
Field Reports - August 2014   1 Aug, 2014
By: Doug McPherson,Thomas Haire

Field Reports - August 2014




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals