Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Dish Unveils Sling TV at $20 a Month   7 Jan, 2015
By: Doug McPherson

LAS VEGAS – Dish Network introduced Sling TV, its new over-the-top streaming product, on Monday...more >>

News
comScore: Holiday E-Commerce Results Solid   7 Jan, 2015
By: Doug McPherson

RESTON, Va. – A comScore report that measured holiday e-commerce sales through December 21 says...more >>

Article
Inside the College Playbook    1 Jan, 2015
By: Doug McPherson

Nick Saban was not happy. You’d think the head coach of the University of Alabama’s football...more >>

Article
Field Reports - January 2015   1 Jan, 2015
By: Doug McPherson,Thomas Haire

Field Reports for January 2015

News
News Corner December 17, 2014   17 Dec, 2014
By: Doug McPherson

News bites from Listen Up Español, ICTV Brands and more.

News
Bots Could Cost Marketers $6.3 Billion in 2015   17 Dec, 2014
By: Doug McPherson

NEW YORK – Advertisers could lose $6.3 billion to bots in 2015 if current fraud rates continue,...more >>

News
Survey: 70 Percent of Marketers Increased Digital Ad Spend in 2014   17 Dec, 2014
By: Doug McPherson

NEW YORK – Chief marketing officers are spending more on digital media for branding vs. direct...more >>

News
Cable Risks Losing Market Share Without à la Carte Offering   17 Dec, 2014
By: Doug McPherson

SEATTLE – Consumers continue to push for cable TV providers to offer à la carte programming.

News
DMA Survey: Half of Marketers Seeing ROI on Data Investments   17 Dec, 2014
By: Doug McPherson

OMAHA, Neb. – Almost half of marketers have started seeing a return on the data-related...more >>

News
News Corner December 10, 2014   10 Dec, 2014
By: Doug McPherson

News bites from Custora, InterMedia Entertainment and more.




©2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals