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Doug McPherson


News
TV Summit: TV’s Response to OTT Will Bring More Targeted Inventory   15 Jun, 2016
By: Doug McPherson

AMELIA ISLAND, Fla. – TV advertising big hitters who gathered in Florida last week for...more >>

News
First-Quarter Ad Revs Hit New High; Internet U.S. Ad Spend to Top TV in 2017   15 Jun, 2016
By: Doug McPherson

NEW YORK – U.S. internet ad revenues reached a new high of $15.9 billion in the first quarter of...more >>

News
ANA: Media Kickbacks ‘Pervasive’; Agencies, Industry Call Report ‘One-Sided’    15 Jun, 2016
By: Doug McPherson

NEW YORK – A report from the Association of National Advertisers (ANA) that says the ad industry...more >>

News
U.S. Appeals Court Upholds Net Neutrality Rules in Full   15 Jun, 2016
By: Doug McPherson

WASHINGTON – A federal appeals court on Tuesday upheld the open internet rules that back the...more >>

News
News Corner June 8, 2016   8 Jun, 2016
By: Doug McPherson

News bites from Higher Power Marketing, R2C Group, and more.

News
eMarketer: Worldwide Retail E-commerce Sales to Rise to $3.6 Trillion by 2019   8 Jun, 2016
By: Doug McPherson

NEW YORK – Global retail e-commerce sales made up 7.4 percent of the total retail market...more >>

News
FTC: ISPs Should Get Users’ Consent to Use ‘Content’ for Ad Targeting    8 Jun, 2016
By: Doug McPherson

WASHINGTON – Internet service providers (ISPs) should obtain consumers’ opt-in consent before...more >>

News
Fewer Clients Taking Ad Capabilities In-House in 2016   8 Jun, 2016
By: Doug McPherson

WASHINGTON – Fewer clients say they plan to take digital marketing and advertising practices...more >>

News
SVOD Customers: ‘We’re Not Paying Much More’   8 Jun, 2016
By: Doug McPherson

NEW YORK – Netflix and Amazon Prime video customers are nearing the max they’re willing to pay...more >>

News
Studies: Younger Viewers Prefer Streaming Video Over Traditional TV   8 Jun, 2016
By: Doug McPherson

PLANO, Texas – Consumers between the ages of 18 and 24 prefer streaming video services over...more >>



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