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Doug McPherson


News
Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal   19 Oct, 2016
By: Doug McPherson

WASHINGTON – Several ad trade groups are slamming the Federal Communications Commission’s (FCC)...more >>

News
Democratic Senators: FCC’s BDS Proposal May Stymie Competition   19 Oct, 2016
By: Doug McPherson

WASHINGTON – A group of five Democratic senators say the Federal Communications Commission’s...more >>

News
As Internet Usage Slows, Digital Ad Strategy May Need Tweaks   19 Oct, 2016
By: Doug McPherson

NEW YORK – During second-quarter 2016, growth in minutes spent on the internet in the U.S. slowed...more >>

News
Magna Global: U.S. Ad Spend Growing at Best Pace in Six Years; 6.5% Leap Predicted   19 Oct, 2016
By: Doug McPherson

NEW YORK – Magna Global, Interpublic’s research arm, is predicting the largest increase in...more >>

News
News Corner October 12, 2016   12 Oct, 2016
By: Doug McPherson

News bites from R2C Group, Hawthorne Direct, and more.

News
Facebook Launches ‘Marketplace’ to Bring Buyers and Sellers Together   12 Oct, 2016
By: Doug McPherson

MENLO PARK, Calif. – Facebook is launching Marketplace, its own online mobile app and venue for...more >>

News
Monthly $35 Rate for OTT Could Yield 10 Million Subscribers   12 Oct, 2016
By: Doug McPherson

NEW YORK – A new study says targeting 45-to-54-year-olds with a $35 per month price for...more >>

News
Live Sports Streams Grow but Twitter and Linear TV Losing the Game   12 Oct, 2016
By: Doug McPherson

NEW YORK – New numbers from media consulting giant Magna Global say live stream viewing of...more >>

News
FCC Chief: ISPs Need Affirmative Consent to Target Based on Browsing History   12 Oct, 2016
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler’s newest proposal for...more >>

News
Studies Share Stats on 2016 Holiday Season; Black Friday Loses Luster   12 Oct, 2016
By: Doug McPherson

SAN FRANCISCO – Move over Black Friday – you have some competition. It appears the biggest...more >>



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