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Doug McPherson


News
News Corner March 1, 2017   1 Mar, 2017
By: Doug McPherson

News bites from TV Squared, PremiumMedia360, and more.

News
Digital Media Growth Slow, TV Remains Strong    1 Mar, 2017
By: Doug McPherson

NEW YORK – Standard Media Index is reporting that digital media advertising growth continued its...more >>

News
FTC to Marketers: ‘Gag Clauses’ to Stop Reviews Illegal   1 Mar, 2017
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has a friendly reminder to businesses: trying to...more >>

News
Surveys: Digital Shopping Sees Sharp Rise; Most Like Mobile   1 Mar, 2017
By: Doug McPherson

NASHUA, N.H. – New studies show that online shopping, both via desktop and mobile devices,...more >>

News
Facebook’s Commercial Breaks Are Ready for Primetime   1 Mar, 2017
By: Doug McPherson

MENLO PARK, Calif. – Facebook is growing its “mid-roll” video ads program to help publishers...more >>

News
News Corner February 22, 2017   22 Feb, 2017
By: Doug McPherson

News bites from Prudential Financial, National Merchants Association, and more.

News
Advertisers to Boost Spending on Mobile Location-Based Video Ads in 2017   22 Feb, 2017
By: Doug McPherson

CHANTILLY, Va. - Advertisers will spend $5 billion more to target local audiences on video by 2021,...more >>

News
Skipping Ads Now an ‘Ingrained Behavior’    22 Feb, 2017
By: Doug McPherson

NEW YORK – A new report says skipping video ads is now an “ingrained behavior” for most...more >>

News
Millennials Are the Most Common Ad Blockers: Nearly Half Block Ads   22 Feb, 2017
By: Doug McPherson

NEW YORK – A new report from eMarketer says during 2017, 36.7 million millennials (41.1 percent...more >>

News
GOP Senator Prepares Repeal of Broadband Privacy Rules   22 Feb, 2017
By: Doug McPherson

WASHINGTON – Sen. Jeff Flake (R-AZ) plans to introduce a resolution that would roll back the...more >>



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