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Response Author

Doug McPherson


News
Survey Gives Nod to Video Conversion Rates   3 Sep, 2014
By: Doug McPherson

KITCHENER, Ontario, Canada – A new report contends 71 percent of marketers say their video...more >>

News
Netflix Urges FCC to Reject Comcast/Time Warner Merger   3 Sep, 2014
By: Doug McPherson

WASHINGTON – Netflix has asked the Federal Communications Commission (FCC) to stop Comcast’s...more >>

Article
Packing in the Sales   1 Sep, 2014
By: Doug McPherson

Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was...more >>

Article
Field Reports - September 2014   1 Sep, 2014
By: Doug McPherson,Thomas Haire

Field Reports - September 2014

News
News Corner August 27, 2014   27 Aug, 2014
By: Doug McPherson

News bites from Blue Vase Marketing, AdMore — and more.

News
Rentrak Gathering More Data From Set-Top Box Homes   27 Aug, 2014
By: Doug McPherson

PORTLAND, Ore. – TV-media measurement company Rentrak reports that by the end of 2014, it will be...more >>

News
Consumer Voice Shaping Marketing Budgets; Programmatic Not So Much    27 Aug, 2014
By: Doug McPherson

SAN JOSE, Calif. – The Chief Marketing Officer Council’s annual state of marketing global...more >>

News
Smartphone Couponers Redeeming in Stores   27 Aug, 2014
By: Doug McPherson

AUSTIN, Texas – New research says 68 percent of consumers strongly believe that digital coupons...more >>

News
Wheeler Gets Earful on Muni-Broadband Power   27 Aug, 2014
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is getting an earful...more >>

News
FTC: Cleanup of Trudeau's $110 Million Pyramid Scheme Continues   27 Aug, 2014
By: Doug McPherson

WASHINGTON – Here’s something else infamous infomercial pitchman Kevin Trudeau may not want you...more >>




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