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Doug McPherson


News
Upfront 2015: TV Networks to Face Pressure on Ad Prices   13 May, 2015
By: Doug McPherson

NEW YORK – Insiders say the upfront marketplace that started Monday may be one of the most...more >>

News
DAA Begins Enforcing Mobile Privacy Rules This Fall    13 May, 2015
By: Doug McPherson

NEW YORK – The Digital Advertising Alliance (DAA) will begin enforcing its principles in the...more >>

News
Wheeler at INTX 2015: Broadband Industry Not Competitive Enough    13 May, 2015
By: Doug McPherson

CHICAGO – Federal Communications Commission (FCC) chairman Tom Wheeler told those gathered at the...more >>

News
News Corner May 6, 2015   6 May, 2015
By: Doug McPherson

News bites from TELEBrands, SPExpress and more.

News
Study: TV Ads 4x More Engaging Than Facebook Video Ads   6 May, 2015
By: Doug McPherson

BOSTON – A new study says traditional TV ads are four times more engaging than video ads on...more >>

News
Nielsen Offers Roku, BrightRoll Measurement Accountability   6 May, 2015
By: Doug McPherson

NEW YORK – Nielsen, Roku and Yahoo’s BrightRoll announced efforts last week that may change the...more >>

News
Mobile Continues to Drive Viewing, Ad Spending   6 May, 2015
By: Doug McPherson

NEW YORK – Some have said 2014 was the year of mobile and now there’s evidence that’s true....more >>

News
Lawmakers Boost Efforts to Thwart Title II   6 May, 2015
By: Doug McPherson

WASHINGTON – The ire over the Federal Communications Commission’s (FCC) Feb. 26 decision to...more >>

Article
Retooling Hardware   1 May, 2015
By: Doug McPherson

Hardware giant Briggs & Stratton hit the road this spring, loading up its trailer with nine new...more >>

News
News Corner April 29, 2015   29 Apr, 2015
By: Doug McPherson

News bites from HSN, Tapstone and more.




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