Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


Article
Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016
By: Doug McPherson

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...more >>

Article
Field Reports — April 2016   1 Apr, 2016
By: Doug McPherson,Thomas Haire

Field Reports — April 2016

News
News Corner March 30, 2016   30 Mar, 2016
By: Doug McPherson

News bites from Diray Media, InterMedia Advertising, and more.

News
Report: Rovi and TiVo in Talks to Merge   30 Mar, 2016
By: Doug McPherson

SANTA CLARA, Calif. – Several sources including The New York Times and Variety are reporting that...more >>

News
Set-Top Unlocking Proposal Fight Lingers; Execs Back FCC   30 Mar, 2016
By: Doug McPherson

WASHINGTON – The latest move in the fight over Federal Communications Commission (FCC) chairman...more >>

News
Paid Media Spending Growth Slower Than Previously Expected   30 Mar, 2016
By: Doug McPherson

NEW YORK – Even though paid media spending will rise by 5.1 percent, overall growth in 2016 will...more >>

News
Total TV, Video Rise Slightly; OTT Fastest Growing    30 Mar, 2016
By: Doug McPherson

NEW YORK – New reports show a trend of slightly rising TV and video viewing and dramatically...more >>

News
Nielsen: Pay TV Drops But Still No. 1   30 Mar, 2016
By: Doug McPherson

NEW YORK – Nielsen’s fourth-quarter 2015 total audience report says that although the number of...more >>

News
News Corner March 23, 2016   23 Mar, 2016
By: Doug McPherson

News bites from Concepts TV Productions, a2b Fulfillment, and more.

News
Digital Video Ads Grow but Get Shorter   23 Mar, 2016
By: Doug McPherson

NEW YORK – Digital video advertising and subscriptions continue to grow, revenue in the U.S. is...more >>



©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals