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Doug McPherson


News
Retail Keeps Lead in Digital Ad Spend; DR Grows    12 Jun, 2013
By: Doug McPherson

NEW YORK – Advertisers in six major industries may increase digital spending more rapidly than...more >>

News
Global Media Spending Expected to Rise Through 2017   12 Jun, 2013
By: Doug McPherson

NEW YORK – PricewaterhouseCoopers says global spending for media and entertainment will reach...more >>

News
FCC Will Vote on Wireless Privacy Protections Soon    12 Jun, 2013
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) will vote at the end of June on whether...more >>

News
News Corner June 5, 2013   5 Jun, 2013
By: Doug McPherson

News Corner June 5, 2013

News
Dish Debuts Social App, Pushes Viewers to Hopper   5 Jun, 2013
By: Doug McPherson

ENGLEWOOD, Colo. – Dish Network has started a social media app connected to its Hopper DVR unit...more >>

News
CBS Now Owns TV Guide Digital   5 Jun, 2013
By: Doug McPherson

NEW YORK – CBS Corp. is now the full owner of TV Guide Digital, including TVGuide.com and all TV...more >>

News
Mobile, Social See Biggest Digital Ad Spend Bumps; Direct Response Rises   5 Jun, 2013
By: Doug McPherson

NEW YORK – Nearly two-thirds of the 20 major U.S. brands surveyed by the Association of National...more >>

News
DMA: Lawsuits Threatening Data-Driven Marketing   5 Jun, 2013
By: Doug McPherson

WASHINGTON – The Direct Marketing Association (DMA) filed an amicus (“friend of the court”)...more >>

News
Survey: Marketers Need to Improve Digital Content   5 Jun, 2013
By: Doug McPherson

PALO ALTO, Calif. – A new study by the Chief Marketing Officer (CMO) Council says marketers need...more >>

Article
Field Reports - June 2013   1 Jun, 2013
By: Doug McPherson,Thomas Haire

Listen Up Español Creates Internal Loyalty With External Charity; Oreck Founder Blames VCs for...more >>




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