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Response Author

Doug McPherson


News
Women Embrace Contextually Relevant Ads   11 Jul, 2012
By: Doug McPherson

CHICAGO – If you’re looking to get female customers with your online ads, keep reading. A...more >>

News
Freight Rates Rise at UPS and FedEx: Non-Contractual LTL Shipping up at Least 5.9%   11 Jul, 2012
By: Doug McPherson

If you’re shipping large items like couches and treadmills in non-contractual,...more >>

News
As Seen On TV Finishes Purchase of AsSeenOnTV.com; Plans for Promotion Unveiled   11 Jul, 2012
By: Doug McPherson

CLEARWATER, Fla. – Now that As Seen On TV Inc., the direct response marketing giant, officially...more >>

News
Barry Becher of Ginsu Knives Fame Dies at 71   11 Jul, 2012
By: Doug McPherson

WEST PALM BEACH, Fla. – The pioneer behind the perhaps the best-known knives ever died July 6....more >>

Article
All in the Family   1 Jul, 2012
By: Doug McPherson

Something interesting is happening in direct response: the torch is being passed. Now the children...more >>

News
DR Industry Mixes Business with Pleasure   17 May, 2012
By: Doug McPherson,Jackie Jones

All-Access Badge holders rounded out the second day of Response Expo with two different cocktail...more >>

News
Educational Sessions Provide Value to All-Access Badge Holders   17 May, 2012
By: Doug McPherson,Jackie Jones

The first full day of Educational Sessions did not disappoint the more than 3,000 guests in...more >>

News
Pre-Show Intensive Takes Memorable Advertising to New Levels   16 May, 2012
By: Doug McPherson,Jackie Jones

More than 125 Response Expo attendees joined Dial800 for the Pre-Show Intensive (PSI) Tuesday...more >>

News
Former Blue Angels Lead Pilot John Foley Draws Record Crowd at Keynote Address   16 May, 2012
By: Doug McPherson,Jackie Jones

Keynote Speaker John Foley drew a crowd of nearly 700 attendees during the Response Expo 2012...more >>

Article
Legal Spotlight: Countering the Counterfeiters   1 May, 2012
By: Doug McPherson

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...more >>




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