Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
2012 Election Sends Ad Prices Soaring   15 Aug, 2012
By: Doug McPherson

WASHINGTON – Some might consider it adding insult to injury. First, you’re assaulted with...more >>

News
Viewers Hitting ‘Off’ Button on Pay TV    15 Aug, 2012
By: Doug McPherson

NEW YORK – Why do we need to pay cable and satellite companies when we’re watching YouTube and...more >>

News
News Corner August 8, 2012   8 Aug, 2012
By: Doug McPherson

News Corner August 8, 2012

News
A Directory of Networks Selling VOD Ads Now Available   8 Aug, 2012
By: Doug McPherson

NEW YORK – It’s being called a first and it may well be: A directory of TV networks currently...more >>

News
Smartphones Take Gold; Tablets, Silver    8 Aug, 2012
By: Doug McPherson

NEW YORK – Sure, they have small screens and keyboards, but smartphones are making the grade...more >>

News
FTC Suggests Stronger Rules for Children’s Privacy Online   8 Aug, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) wants websites and third-party data brokers to...more >>

Article
Field Reports - August 2012    1 Aug, 2012
By: Doug McPherson

The pioneer behind perhaps the best-known knives ever died July 6. Barry Becher, the marketing...more >>

News
News Corner August 1, 2012   1 Aug, 2012
By: Doug McPherson,Thomas Haire

News Corner August 1, 2012

News
Social Media Gets a $9 Billion Injection of Ad Revenue   1 Aug, 2012
By: Doug McPherson

STAMFORD, Conn. – Social media is raking in the advertising dough. Gartner, the IT research...more >>

News
Checkout Lines Becoming a Dinosaur    1 Aug, 2012
By: Doug McPherson

SEATTLE and PLANO, Texas – Lines. They’ve been irritating shoppers since, well, since they...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals