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Doug McPherson


News
Addressable TV Ads Making Headway   13 Sep, 2012
By: Doug McPherson

ROANOKE, Va. - It’s a sign that addressable TV-advertising technology – where marketers can...more >>

News
News Corner September 5, 2012   5 Sep, 2012
By: Doug McPherson

News Corner September 5, 2012

News
Marketers Tap Search Retargeting for DR Goals   5 Sep, 2012
By: Doug McPherson

SAN FRANCISCO – Retargeting, or keeping your brand in front of consumers after they’ve visited...more >>

News
Multiple Screens Make Consumers Jugglers: Google Study    5 Sep, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Picture the average consumer juggling a computer, a smartphone, a tablet...more >>

News
Barnes & Noble Study: TV Ads Making an ‘A’    5 Sep, 2012
By: Doug McPherson

NEW YORK – TV ads remain a valuable way to reach college students, according to the 2012 Barnes &...more >>

News
Google Ends Five-Year Quest to Sell TV Ads   5 Sep, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has bowed out of its online marketplace for TV ads. Instead...more >>

News
FTC: ‘Your Baby Can Read’ Deceptive   5 Sep, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) continues its war on alleged deception, this time...more >>

Article
Field Reports - September 2012   1 Sep, 2012
By: Doug McPherson,Thomas Haire

Direct response industry news.

News
News Corner August 29, 2012   29 Aug, 2012
By: Doug McPherson

News Corner August 29, 2012

News
Consumers Prefer Ad-Supported Content, Survey Says   29 Aug, 2012
By: Doug McPherson

REDWOOD CITY, Calif. – A new survey has found that for streamed short-form content and TV shows,...more >>




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