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Response Author

Doug McPherson


News
DISH’s Ad-Skipping Dispute Moves to California   18 Jul, 2012
By: Doug McPherson

NEW YORK – A federal judge says television broadcasters can purse their claims against the DISH...more >>

News
Google Settling With FTC Over Privacy Breach   18 Jul, 2012
By: Doug McPherson

WASHINGTON – Word is Google is about to pay $22.5 million to get the Federal Trade Commission...more >>

News
News Corner July 11, 2012   11 Jul, 2012
By: Doug McPherson

News Corner July 11, 2012

News
Paid Search Is on the Rise   11 Jul, 2012
By: Doug McPherson

SAN DIEGO – Global search spending saw a 17-percent rise during second-quarter 2012 according to...more >>

News
Women Embrace Contextually Relevant Ads   11 Jul, 2012
By: Doug McPherson

CHICAGO – If you’re looking to get female customers with your online ads, keep reading. A...more >>

News
Freight Rates Rise at UPS and FedEx: Non-Contractual LTL Shipping up at Least 5.9%   11 Jul, 2012
By: Doug McPherson

If you’re shipping large items like couches and treadmills in non-contractual,...more >>

News
As Seen On TV Finishes Purchase of AsSeenOnTV.com; Plans for Promotion Unveiled   11 Jul, 2012
By: Doug McPherson

CLEARWATER, Fla. – Now that As Seen On TV Inc., the direct response marketing giant, officially...more >>

News
Barry Becher of Ginsu Knives Fame Dies at 71   11 Jul, 2012
By: Doug McPherson

WEST PALM BEACH, Fla. – The pioneer behind the perhaps the best-known knives ever died July 6....more >>

Article
All in the Family   1 Jul, 2012
By: Doug McPherson

Something interesting is happening in direct response: the torch is being passed. Now the children...more >>

News
DR Industry Mixes Business with Pleasure   17 May, 2012
By: Doug McPherson,Jackie Jones

All-Access Badge holders rounded out the second day of Response Expo with two different cocktail...more >>




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