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Doug McPherson


News
LG Debuts Paypal on Smart TV   17 Apr, 2013
By: Doug McPherson

ENGLEWOOD CLIFFS, N.J. – Viewers of LG Electronics smart TVs can now buy products with PayPal...more >>

News
News Corner April 10, 2013   10 Apr, 2013
By: Doug McPherson

News Corner April 10, 2013

News
Local Mobile Advertising Set to Rocket to $9B in Four Years   10 Apr, 2013
By: Doug McPherson

CHANTILLY, Va. – Media consultant BIA/Kelsey says that by 2017, the U.S. will witness a sevenfold...more >>

News
Customer Centric Marketing Drives Purchases   10 Apr, 2013
By: Doug McPherson

SAN MATEO, Calif. – When marketers engage consumers in one-to-one conversations across the...more >>

News
Federal Judge: Consumers Can Sue comScore   10 Apr, 2013
By: Doug McPherson

CHICAGO – A federal judge has ruled that consumers who are suing the Web measurement company...more >>

News
Fight Is on Over New California Privacy Bill    10 Apr, 2013
By: Doug McPherson

SACRAMENTO, Calif. – The fight is on over a new bill that would require companies like Facebook...more >>

Article
Field Reports   1 Apr, 2013
By: Doug McPherson,Thomas Haire

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...more >>

News
News Corner March 27, 2013   27 Mar, 2013
By: Doug McPherson

News Corner March 27, 2013

News
IAB Releases New Impression Metrics   27 Mar, 2013
By: Doug McPherson

NEW YORK – The Interactive Advertising Bureau (IAB) has released new specs to support digital ad...more >>

News
Network Scatter Records Slight Uptick   27 Mar, 2013
By: Doug McPherson

NEW YORK – MediaPost reports that TV’s advertising scatter market – an oft-used predictor of...more >>




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