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Response Author

Doug McPherson


Article
Field Reports - November 2012   1 Nov, 2012
By: Doug McPherson,Thomas Haire

In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>

News
News Corner October 31, 2012   31 Oct, 2012
By: Doug McPherson

News Corner October 31, 2012

News
Men and Women Love Their Tablets   31 Oct, 2012
By: Doug McPherson

SAN FRANCISCO – Men and women can at least agree on something: they both like their tablets,...more >>

News
MediaPost Analyst Checks Off Mobile Trends for 2013    31 Oct, 2012
By: Doug McPherson

NEW YORK – To better understand the power of mobile, you only have to look at the travel...more >>

News
Consumers Wary of Mobile Wallets   31 Oct, 2012
By: Doug McPherson

DALLAS – Even though many consumers have adapted to mobile, they get a little skittish at the...more >>

News
Retail Raising E-mail, Mobile, Social Marketing Budgets   31 Oct, 2012
By: Doug McPherson

DURHAM, N.C. – Nearly half of retailers say they’ll boost their online marketing budgets this...more >>

News
Cable Cord ‘Frayers’ Could Mean Billions in Losses   31 Oct, 2012
By: Doug McPherson

LIVONIA, Mich. – You’ve likely heard of “cord cutting” – when TV viewers cancel their...more >>

News
Tablets Replacing Print? Just Maybe   24 Oct, 2012
By: Doug McPherson

RESTON, Va. – Trees around the globe are breathing a collective sigh of relief. Last week,...more >>

News
News Corner October 24, 2012   24 Oct, 2012
By: Doug McPherson

News Corner October 24, 2012

News
Most Consumers Expect Bargains This Holiday   24 Oct, 2012
By: Doug McPherson

LOS ANGELES – A new PriceGrabber survey on 2012 holiday shopping reveals shoppers appear...more >>




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