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Doug McPherson


News
Barnes & Noble Study: TV Ads Making an ‘A’    5 Sep, 2012
By: Doug McPherson

NEW YORK – TV ads remain a valuable way to reach college students, according to the 2012 Barnes &...more >>

News
Google Ends Five-Year Quest to Sell TV Ads   5 Sep, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has bowed out of its online marketplace for TV ads. Instead...more >>

News
FTC: ‘Your Baby Can Read’ Deceptive   5 Sep, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) continues its war on alleged deception, this time...more >>

Article
Field Reports - September 2012   1 Sep, 2012
By: Doug McPherson,Thomas Haire

Direct response industry news.

News
News Corner August 29, 2012   29 Aug, 2012
By: Doug McPherson

News Corner August 29, 2012

News
Consumers Prefer Ad-Supported Content, Survey Says   29 Aug, 2012
By: Doug McPherson

REDWOOD CITY, Calif. – A new survey has found that for streamed short-form content and TV shows,...more >>

News
IPTV Pushes For Multiscreen Viewing   29 Aug, 2012
By: Doug McPherson

CAMPBELL, Calif. – A new survey says that Internet Protocol TV (IPTV) companies delivering TV and...more >>

News
Report Finds TV Viewers More Distracted   29 Aug, 2012
By: Doug McPherson

GLASGOW – The good news: Nearly half of all 16-to-24-year-olds discuss what they watch on TV. The...more >>

News
FTC Cracks Down on Collecting Kids’ Data   29 Aug, 2012
By: Doug McPherson

WASHINGTON – Some big-name companies are in hot water, accused of unlawfully using children to...more >>

News
FTC Flexes Muscle on Ab Circle Pro   29 Aug, 2012
By: Doug McPherson

WASHINGTON – Even though many thousands bought the Ab Circle Pro exercise tool, the Federal Trade...more >>




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