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Doug McPherson


News
News Corner August 8, 2012   8 Aug, 2012
By: Doug McPherson

News Corner August 8, 2012

News
A Directory of Networks Selling VOD Ads Now Available   8 Aug, 2012
By: Doug McPherson

NEW YORK – It’s being called a first and it may well be: A directory of TV networks currently...more >>

News
Smartphones Take Gold; Tablets, Silver    8 Aug, 2012
By: Doug McPherson

NEW YORK – Sure, they have small screens and keyboards, but smartphones are making the grade...more >>

News
FTC Suggests Stronger Rules for Children’s Privacy Online   8 Aug, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) wants websites and third-party data brokers to...more >>

Article
Field Reports - August 2012    1 Aug, 2012
By: Doug McPherson

The pioneer behind perhaps the best-known knives ever died July 6. Barry Becher, the marketing...more >>

News
News Corner August 1, 2012   1 Aug, 2012
By: Doug McPherson,Thomas Haire

News Corner August 1, 2012

News
Social Media Gets a $9 Billion Injection of Ad Revenue   1 Aug, 2012
By: Doug McPherson

STAMFORD, Conn. – Social media is raking in the advertising dough. Gartner, the IT research...more >>

News
Checkout Lines Becoming a Dinosaur    1 Aug, 2012
By: Doug McPherson

SEATTLE and PLANO, Texas – Lines. They’ve been irritating shoppers since, well, since they...more >>

News
NAD: Testimonials on Pinterest Need Disclaimers   1 Aug, 2012
By: Doug McPherson

WASHINGTON – Take note: if you post photos to Pinterest, the content sharing service on the Web,...more >>

News
‘Do Not Track’ Still Unsettled    1 Aug, 2012
By: Doug McPherson

WASHINGTON – A lack of agreement on the “Do Not Track” option that can be put on websites to...more >>




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