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Doug McPherson


News
Mobile Ad Measurement Rules Finalized   17 Jul, 2013
By: Doug McPherson

WASHINGTON – The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) have...more >>

News
FTC Tells Senate Illegal Robocallers Retargeted   17 Jul, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) told a U.S. Senate Commerce Subcommittee last...more >>

News
News Corner July 10, 2013   10 Jul, 2013
By: Doug McPherson

Watch ABC debuts, YuMe IPO and more ...

News
Apple TV to Stream Time Warner Channels   10 Jul, 2013
By: Doug McPherson

CUPERTINO, Calif. – Apple TV could soon be offering live TV streaming of channels from Time...more >>

News
TV Continues to Grow More Portable   10 Jul, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. – A new report from streaming media platform company Ooyala says smartphone...more >>

News
Consumers Shopping More on Mobile Devices   10 Jul, 2013
By: Doug McPherson

NEW YORK – In the first quarter of 2013, 84 percent of U.S. mobile consumers used their mobile...more >>

News
Revised Children's Online Privacy Rule Effective Now   10 Jul, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission’s (FTC) revised Children’s Online Privacy...more >>

News
Iowa Court: Marketing Company Owes $40M in Restitution   10 Jul, 2013
By: Doug McPherson

IOWA CITY, Iowa – The Iowa Supreme Court ruled last week that a Connecticut-based marketing...more >>

News
News Corner July 3, 2013   3 Jul, 2013
By: Doug McPherson,Thomas Haire

News from InfoTech, Venable, InterMedia and more.

News
Company Opts for TV Ads Over YouTube: Conversions Cheaper   3 Jul, 2013
By: Doug McPherson

VENICE, Calif. – When Dollar Shave Club, a company that offers $1 a month subscription for razor...more >>




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