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Response Author

Doug McPherson


Star Tech Article
Tech Update: Star Tech   18 Oct, 2010
By: Doug McPherson

Response wanted to hear directly from the pros about how technology is at play in back-end services...more >>

Article
Support in Tough Times   16 Aug, 2010
By: Doug McPherson

Tony Sziklai sees the problem as clearly as an HDTV picture — and part of the solution is coming...more >>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010
By: Doug McPherson

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...more >>

9th Annual Pan-Pacific Market Guide Article
9th Annual Pan-Pacific Market Guide   9 Apr, 2010
By: Doug McPherson

Australia’s population is pretty old — and getting older. DR marketers with the right recipe of...more >>

Article
Into Thin Air   5 Feb, 2010
By: Doug McPherson

Is radio vanishing? Not even close. Some experts say reports of its death are greatly exaggerated....more >>

Article
DR AddsSpark to Consumer Electronics   1 Dec, 2009
By: Doug McPherson

Consumer electronics sagged in 2009. Nevertheless, direct response marketing kept sales from...more >>

Article
Putting Online Response Off the Chart    1 Oct, 2009
By: Doug McPherson

Understanding and overcoming offline limitations of an online DR campaign is simply a must in...more >>

Article
Canada Basks in the Branded Response Glow   1 Aug, 2009
By: Doug McPherson

The way Robin Whalen sees it, in the past year Canada has witnessed what she calls a paradigm shift...more >>

Article
DIY Powers Through Tough Times   1 May, 2009
By: Doug McPherson

Talking to Brian Harker, you'd think the Dow Jones average is about return to the good old days of...more >>

Article
Scoring Big With DR   1 Jan, 2009
By: Doug McPherson

If you were watching Auburn University face the University of Alabama in the schools' annual...more >>




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