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Doug McPherson


News
‘Do Not Track’ Still Unsettled    1 Aug, 2012
By: Doug McPherson

WASHINGTON – A lack of agreement on the “Do Not Track” option that can be put on websites to...more >>

News
NBC Universal Takes Gold at Olympics: Ad Sales Reach $1B   1 Aug, 2012
By: Doug McPherson

LONDON – Athletes aren’t the only winners at the 2012 Summer Olympics in London. NBC Universal...more >>

News
Settlement Could Hurt M-commerce   25 Jul, 2012
By: Doug McPherson

BROOKLYN, N.Y. – Mobile-commerce could suffer because of new rules for processing credit card...more >>

News
Social Media, Search Engine Satisfaction Declines   25 Jul, 2012
By: Doug McPherson

ANN ARBOR, Mich. – Dissatisfaction is rising slightly among consumers with online businesses....more >>

News
Tablets, Smartphones Drive Engagement, Ad Response   25 Jul, 2012
By: Doug McPherson

NEW YORK – A new study from the Interactive Advertising Bureau (IAB) says consumers respond more...more >>

News
GroupM, DISH Pair Up For Ad Trials   25 Jul, 2012
By: Doug McPherson

NEW YORK – DISH Network and global media investment management firm GroupM say they can deliver...more >>

News
DirecTV, Viacom End Spat, Agree on New Carriage Deal    25 Jul, 2012
By: Doug McPherson

NEW YORK – Viacom and DirecTV reached a new carriage agreement late last week that ends a...more >>

News
News Corner July 18, 2012   18 Jul, 2012
By: Doug McPherson

News Corner July 18, 2012

News
17 Percent Opt to Browse the Web via Mobile Rather Than Other Devices   18 Jul, 2012
By: Doug McPherson

WASHINGTON – A Pew Research study finds that 17 percent of cell phone owners choose to do most of...more >>

News
Marketing Research Industry Stable with Rising Payrolls   18 Jul, 2012
By: Doug McPherson

CHICAGO – Even amid a sluggish economic recovery, the American Marketing Association (AMA) says...more >>




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