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Doug McPherson


News
Ad Agencies Ask Nielsen to Address Diaries   11 Mar, 2015
By: Doug McPherson

NEW YORK – A task force at the American Association of Advertising Agencies (4As) has issued a...more >>

News
Research: What DR Marketers Have Known All Along Turns Out to Be True   11 Mar, 2015
By: Doug McPherson

NEW YORK – New research from the Advertising Research Foundation says when brands measure the...more >>

News
Nielsen Going Programmatic with eXelate Acquisition    11 Mar, 2015
By: Doug McPherson

NEW YORK – Nielsen has announced it intends to acquire eXelate, a leading data management...more >>

News
Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved   11 Mar, 2015
By: Doug McPherson

WASHINGTON – The United States Supreme Court ruled unanimously in favor of a petition by the...more >>

News
Allstar to Pay $8 Million in Restitution in FTC/New York AG Case   11 Mar, 2015
By: Doug McPherson

WASHINGTON – Allstar Marketing Group, the consumer products company behind Magic Mesh, Cat’s...more >>

News
News Corner March 4, 2015   4 Mar, 2015
By: Doug McPherson

News bites from TELEBrands, Blue Vase Marketing and more

News
Small TV Nets Permit Programmatic Buying    4 Mar, 2015
By: Doug McPherson

NEW YORK – Interpublic’s Mediabrands unit has formed an alliance with several small television...more >>

News
Report: 2015 Dubbed Year of Real Cord-Cutting    4 Mar, 2015
By: Doug McPherson

NEW YORK – This year may be the year the pay-TV industry suffers serious pain from cord cutters,...more >>

News
TV Gets Most Ad Spend While Digital Is the Fastest Growing and Print Drops   4 Mar, 2015
By: Doug McPherson

BOSTON – Advertising spend in the U.S. is predicted to grow 3.2 percent in 2015 to $186.6 billion...more >>

News
Wheeler on Net Neutrality Ruling: 'We Are Going to Be Sued'    4 Mar, 2015
By: Doug McPherson

WASHINGTON - Despite the threat of lawsuits from Verizon, AT&T and others over the Federal...more >>



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