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Doug McPherson


News
Political Ad Spend Rises in Local TV, Boosts Ad Economy   17 Oct, 2012
By: Doug McPherson

NEW YORK – As annoying as they are, political ads do have an upside: they’re adding some muscle...more >>

News
Senator, DMA Spar Over Data Brokers Probe   17 Oct, 2012
By: Doug McPherson

WASHINGTON – When Senator John D. Rockefeller IV (D-WV) announced last week that he had opened an...more >>

News
News Corner October 10, 2012   10 Oct, 2012
By: Doug McPherson

News Corner October 10, 2012

News
CW Print Ad Features Live Twitter Feed    10 Oct, 2012
By: Doug McPherson

LOS ANGELES – Print ads took a futuristic turn earlier this month when the Oct. 5 edition of...more >>

News
OpenSky Taps Ads to Explain Social Shopping    10 Oct, 2012
By: Doug McPherson

NEW YORK – To shed light on exactly how social shopping actually works, OpenSky.com is launching...more >>

News
FTC’s New Green Guides Make Debut   10 Oct, 2012
By: Doug McPherson

WASHINGTON – The long-awaited final version of the Federal Trade Commission’s (FTC) Green...more >>

News
Advertisers Tell FTC They Still Support ‘Do Not Track’   10 Oct, 2012
By: Doug McPherson

NEW YORK – Advertising industry leaders continue to reject charges that they no longer back a...more >>

News
Truth-In-Advertising Dot-Com Guidelines Could Hit By Year End   10 Oct, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has announced marketers can expect an update to...more >>

Article
Thinking on the Side of the Box   1 Oct, 2012
By: Doug McPherson

It’s like that old Reese’s commercial: “Hey, you got your chocolate in my peanut butter. Hey,...more >>

Article
Field Reports October 2012   1 Oct, 2012
By: Doug McPherson,Thomas Haire

LAS VEGAS — SENSA Products LLC was awarded the fourth annual Direct Response Marketing Alliance...more >>




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