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Doug McPherson


News
DR Industry Mixes Business with Pleasure   17 May, 2012
By: Doug McPherson,Jackie Jones

All-Access Badge holders rounded out the second day of Response Expo with two different cocktail...more >>

News
Educational Sessions Provide Value to All-Access Badge Holders   17 May, 2012
By: Doug McPherson,Jackie Jones

The first full day of Educational Sessions did not disappoint the more than 3,000 guests in...more >>

News
Pre-Show Intensive Takes Memorable Advertising to New Levels   16 May, 2012
By: Doug McPherson,Jackie Jones

More than 125 Response Expo attendees joined Dial800 for the Pre-Show Intensive (PSI) Tuesday...more >>

News
Former Blue Angels Lead Pilot John Foley Draws Record Crowd at Keynote Address   16 May, 2012
By: Doug McPherson,Jackie Jones

Keynote Speaker John Foley drew a crowd of nearly 700 attendees during the Response Expo 2012...more >>

Article
Legal Spotlight: Countering the Counterfeiters   1 May, 2012
By: Doug McPherson

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...more >>

Article
The Evolution of Radio   1 Feb, 2012
By: Doug McPherson

Traditional radio sees its share of change, with new Internet and satellite options that let...more >>

Article
Crooning a Different Tune   1 Oct, 2011
By: Doug McPherson

To better understand Doug McCormick, the man who can green-light millions for a new media company...more >>

Article
Support Services: The Support Report   1 Aug, 2011
By: Doug McPherson

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today...more >>

Article
Home (?) Shopping   1 Jun, 2011
By: Doug McPherson

Those in the home shopping industry have had to start shopping themselves — for a new name. The...more >>

Article
Field Reports June 2011   1 Jun, 2011
By: Bridget McCrea,Doug McPherson,Jackie Jones,Thomas Haire

SAN DIEGO — Earvin "Magic" Johnson — basketball hall-of-famer, renowned entrepreneur and...more >>




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