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Doug McPherson


News
FTC: Herbalife Deceived Consumers, Fined $200M   20 Jul, 2016
By: Doug McPherson

WASHINGTON – Herbalife Ltd. will pay $200 million in fines levied by the Federal Trade Commission...more >>

News
TV Beats Smartphones, PCs in All Age Groups   20 Jul, 2016
By: Doug McPherson

NEW YORK – Traditional TV, despite a downward trajectory, remains the single largest part of U.S....more >>

News
ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’   20 Jul, 2016
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) says advertisers should require their...more >>

News
News Corner July 13, 2016   13 Jul, 2016
By: Doug McPherson

News bites from DISH, Northern Lights Direct, and more.

News
Mobile Video to Hit $25B by 2021; Ad Spending to Drive Two-Thirds of Total Value   13 Jul, 2016
By: Doug McPherson

BOSTON – Worldwide revenue from mobile video will reach $25 billion by 2021, says data analysis...more >>

News
IBM: SVODers Dislike Ads, Frustrated With Buffering   13 Jul, 2016
By: Doug McPherson

NEW YORK – A new survey from IBM Cloud (formerly Clearleap) says despite the popularity of...more >>

News
Comcast: Following FCC Cable Box Rules Not Feasible   13 Jul, 2016
By: Doug McPherson

WASHINGTON – Comcast says the Federal Communications Commission (FCC) plan to make TV channels...more >>

News
Report: Strong TV Upfront Could Be Short-Lived   13 Jul, 2016
By: Doug McPherson

NEW YORK – A Barclays Research report says the healthy TV upfront market could be short-lived...more >>

News
Programmatic TV Ad Spending to Hit $4.4 Billion in U.S. by 2018   13 Jul, 2016
By: Doug McPherson

NEW YORK – Programmatic TV ad spending in the U.S. will reach $4.43 billion in 2018, driven...more >>

News
News Corner July 6, 2016   6 Jul, 2016
By: Doug McPherson

News bites from Marketing Architects, Evolve Tele-Services, and more.



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