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Doug McPherson


News
TV Advertising Can Boost App Acceptance   22 Jun, 2016
By: Doug McPherson

NEW YORK – A new study from the Video Advertising Bureau (VAB) has found a correlation between...more >>

News
SMI Report: 19% Growth in Scatter Market May Boost Upfront Ad Demand   22 Jun, 2016
By: Doug McPherson

NEW YORK – The 2016-17 upfront marketplace could be robust, according to new data analyzing the...more >>

News
Ad Outlook Gets Brighter Forecast   22 Jun, 2016
By: Doug McPherson

NEW YORK – Analysts are upgrading their forecasts for U.S. and global advertising.

News
News Corner June 15, 2016   15 Jun, 2016
By: Doug McPherson

News bites from OpenJar Concepts, Higher Power Marketing, and more.

News
TV Summit: TV’s Response to OTT Will Bring More Targeted Inventory   15 Jun, 2016
By: Doug McPherson

AMELIA ISLAND, Fla. – TV advertising big hitters who gathered in Florida last week for...more >>

News
First-Quarter Ad Revs Hit New High; Internet U.S. Ad Spend to Top TV in 2017   15 Jun, 2016
By: Doug McPherson

NEW YORK – U.S. internet ad revenues reached a new high of $15.9 billion in the first quarter of...more >>

News
ANA: Media Kickbacks ‘Pervasive’; Agencies, Industry Call Report ‘One-Sided’    15 Jun, 2016
By: Doug McPherson

NEW YORK – A report from the Association of National Advertisers (ANA) that says the ad industry...more >>

News
U.S. Appeals Court Upholds Net Neutrality Rules in Full   15 Jun, 2016
By: Doug McPherson

WASHINGTON – A federal appeals court on Tuesday upheld the open internet rules that back the...more >>

News
News Corner June 8, 2016   8 Jun, 2016
By: Doug McPherson

News bites from Higher Power Marketing, R2C Group, and more.

News
eMarketer: Worldwide Retail E-commerce Sales to Rise to $3.6 Trillion by 2019   8 Jun, 2016
By: Doug McPherson

NEW YORK – Global retail e-commerce sales made up 7.4 percent of the total retail market...more >>



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