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Doug McPherson


News
DOJ: AT&T, DirecTV Illegally Colluded on L.A. Dodgers TV Rights   9 Nov, 2016
By: Doug McPherson

WASHINGTON – The U.S. Justice Department (DOJ) has sued AT&T and its DirecTV unit for allegedly...more >>

News
OTT Growth Spreads Across Services   9 Nov, 2016
By: Doug McPherson

DALLAS – The big three streaming services – Netflix, Amazon Prime, and Hulu – continue their...more >>

News
News Corner November 2, 2016   2 Nov, 2016
By: Doug McPherson

News bites from National Merchants Association, Data & Marketing Association, and more.

News
Smartphone Research Leads to Purchase; 78% Buy Same Day   2 Nov, 2016
By: Doug McPherson

NEW YORK – A new study says when shoppers start researching on their smartphones, 78 percent of...more >>

News
Digital Devices Surpass TV in Steaming Content   2 Nov, 2016
By: Doug McPherson

NEW YORK – In aggregate, digital devices have surpassed TV sets as the way consumers stream TV...more >>

News
AT&T: DirecTV Now Ready to Launch for $35 Monthly   2 Nov, 2016
By: Doug McPherson

DALLAS – AT&T says its DirecTV Now, an internet-delivered service of linear TV networks, will...more >>

News
Analysts: Holiday Online Sales Expected to Break Records   2 Nov, 2016
By: Doug McPherson

SAN FRANCISCO – Studies from Adobe Digital Insights and Deloitte say the holidays could bring...more >>

Article
FCC Privacy Rules Draw Ire and Approval   2 Nov, 2016
By: Doug McPherson

WASHINGTON – Reaction to the Federal Communications Commission’s (FCC) 3-2 vote last week to...more >>

Article
Case Study: How a HurryCane Forms    1 Nov, 2016
By: Doug McPherson

This story has it all: practical marketing lessons, inspired creativity, remarkable resilience, and...more >>

Article
Field Reports — November 2016   1 Nov, 2016
By: Doug McPherson,Thomas Haire

Industry news, notes, and more — November 2016



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