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Doug McPherson


News
Facebook Greenlights 2 Original Series in Move Into Video   12 Jul, 2017
By: Doug McPherson

MENLO PARK, Calif. – Facebook’s move into video content has taken a serious turn, as the...more >>

News
Dish/Amazon Discuss ‘Arrangements’; Analysts Cautious    12 Jul, 2017
By: Doug McPherson

SEATTLE – Reports have surfaced that Dish and Amazon are discussing potential arrangements as a...more >>

News
QVC-HSN Merger Puts Amazon, Walmart on Notice   12 Jul, 2017
By: Doug McPherson

WEST CHESTER, Pa. – Reaction to last week’s announcement of a QVC-HSN merger has been quick and...more >>

Article
Field Reports July 2017   1 Jul, 2017
By: Doug McPherson,Thomas Haire

Field Reports July 2017

News
News Corner June 28, 2017   28 Jun, 2017
By: Doug McPherson

News bites from DRMetrix, LoggerHead LLC, and more.

News
Hulu Could Reach $500 Million in Annual Revenues   28 Jun, 2017
By: Doug McPherson

NEW YORK – Hulu’s new live package of linear TV networks could generate annual advertising...more >>

News
Trump Adds Rural Broadband to Infrastructure Proposal    28 Jun, 2017
By: Doug McPherson

WASHINGTON – President Donald Trump says he plans to improve broadband availability in rural...more >>

News
ANA Fights California Privacy Proposal   28 Jun, 2017
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) is fighting a proposed California...more >>

News
Fox Adopts 6-Second Ad Format, Commits to Non-Skippable Spots   28 Jun, 2017
By: Doug McPherson

LOS ANGELES – YouTube’s non-skippable, six-second ads are gaining traction. Fox Networks Group...more >>

News
VidCon Recap: YouTube Unveils New VR Format; Video Ads Lead to Purchases   28 Jun, 2017
By: Doug McPherson

ANAHEIM, Calif. – YouTube introduced several new features at VidCon, the web video conference...more >>



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