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Doug McPherson


News
Indices: TV Prices Firm Up as Scatter Market Tightens   25 May, 2016
By: Doug McPherson

NEW YORK – National TV advertising marketplace prices show some firming as scatter market...more >>

News
Democratic FCC Commissioner: Broadband Privacy Proposal Moving Too Fast   25 May, 2016
By: Doug McPherson

WASHINGTON – Earlier this year, Federal Communications Commission (FCC) member Jessica...more >>

News
News Corner May 18, 2016   18 May, 2016
By: Doug McPherson

News bites from Marketing Maven, a2b Fulfillment, and more.

News
FDA Examines Meaning of ‘Healthy’   18 May, 2016
By: Doug McPherson

WASHINGTON – Kellogg Co. doesn’t market Frosted Flakes or Pop-Tarts as healthy, but under...more >>

News
Analysts Differ on TV Ad Market in Second Half of 2016   18 May, 2016
By: Doug McPherson

NEW YORK – Despite a 4-percent growth in total national TV advertising, and broadcast networks...more >>

News
Retailers to Grow Mobile Ad Spend by 52% in 2016   18 May, 2016
By: Doug McPherson

NEW YORK – This year, retail marketers will spend $15.1 billion in paid digital media ads (a...more >>

News
Amazon to Add YouTube-like ‘Video Direct’   18 May, 2016
By: Doug McPherson

SEATTLE – Amazon has unveiled Amazon Video Direct (AVD), a YouTube competitor that will give...more >>

News
Study: Consumers Hate Ads, But Love Free Content   18 May, 2016
By: Doug McPherson

SAN FRANCISCO – It’s the tale of two studies: a Harris Poll commissioned by Lithium...more >>

News
News Corner May 11, 2016   11 May, 2016
By: Doug McPherson

News bites from Dish Media Sales, Charter, and more.

News
Studies: IoT Budgets Remain Small Despite Big Implications for Marketers   11 May, 2016
By: Doug McPherson

NEW YORK – New studies are finding that the while the internet of things (IoT) is yielding...more >>



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