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Doug McPherson


News
Study: 59% More Likely to Buy From Brands Featured in Native Ads   14 Dec, 2016
By: Doug McPherson

NEW YORK – A new study on how consumers identify and perceive native content says 59 percent of...more >>

Article
AT&T’s Stephenson to Senate: Merger Will ‘Disrupt the Current Model’   14 Dec, 2016
By: Doug McPherson

WASHINGTON – AT&T CEO Randall Stephenson told the Senate Judiciary Committee’s antitrust...more >>

Article
Regulatory Landscape Expected to Shift Under Trump   14 Dec, 2016
By: Doug McPherson

WASHINGTON – Net neutrality rules may be history when President-elect Donald Trump takes office....more >>

News
News Corner December 7, 2016   7 Dec, 2016
By: Doug McPherson

News bites from a2b Fulfillment, HolyKel Inc., and more.

News
Social Takes a Back Seat to E-mail in Black Friday Sales   7 Dec, 2016
By: Doug McPherson

SAN JOSE, Calif. – Adobe Digital Index reports e-mail performed 17 times better than social media...more >>

News
Marketers: Proving ROI Beats Brand Awareness Metrics   7 Dec, 2016
By: Doug McPherson

EMERYVILLE, Calif. – A new study from Leapfrog Marketing Institute says proving return on...more >>

News
Trump Appointees Leave Questions About FCC, Net Neutrality   7 Dec, 2016
By: Doug McPherson

WASHINGTON – President-elect Donald Trump has now appointed three opponents to net neutrality and...more >>

News
DirecTV Now Launch is Shaky; Ad Options, FCC Actions Remain Unclear   7 Dec, 2016
By: Doug McPherson

NEW YORK – Despite a shaky launch, AT&T’s new over-the-top (OTT) streaming bundle service,...more >>

Article
Web Exclusive: DR Radio Rocks the Reach   1 Dec, 2016
By: Doug McPherson

The goal was pretty simple. HealthMarkets, a national health insurer, wanted the lowest...more >>

Article
Field Reports — December 2016   1 Dec, 2016
By: Doug McPherson,Thomas Haire

Field Reports — December 2016



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