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Doug McPherson


News
Reaction to AT&T/DirecTV Deal Varies   21 May, 2014
By: Doug McPherson

DALLAS – Pundits have wasted little time weighing in on what could become the fourth-biggest...more >>

News
News Corner May 14, 2014   14 May, 2014
By: Doug McPherson

News bites from InfoTech, REVShare and more.

News
Cross-Device Advertising Growing in 2014   14 May, 2014
By: Doug McPherson

WESTLAKE VILLAGE, Calif. – A report from digital marketing firm Conversant says 59 percent of...more >>

News
Execs Predict End to Upfront Scarcity   14 May, 2014
By: Doug McPherson

NEW YORK – Media executives say expanding supply, data and the ability to target audiences...more >>

News
Big Hitters Launch TrustInAds.org to Fight Ad Scams   14 May, 2014
By: Doug McPherson

NEW YORK – AOL, Facebook, Google and Twitter have launched TrustInAds.org to teach consumers...more >>

News
Study on Health-and-Fitness Apps Could Spur Privacy Action   14 May, 2014
By: Doug McPherson

WASHINGTON – A new Federal Trade Commission (FTC) study might spur increased policing of...more >>

News
Battleground Forms Over New Net Neutrality Rules   14 May, 2014
By: Doug McPherson

WASHINGTON – The boxing ring featuring a fight over newly suggested Federal Communications...more >>

News
News Corner May 7, 2014   7 May, 2014
By: Doug McPherson

News bites from Havas, Marketing Maven and more.

News
Survey: Ad Budgets Moving from TV to Digital   7 May, 2014
By: Doug McPherson

NEW YORK – The Interactive Advertising Bureau (IAB) says in a new report that 75 percent of...more >>

News
White House: ‘Big Data’ Could Cause Discrimination   7 May, 2014
By: Doug McPherson

WASHINGTON – The White House says in its new “Big Data” report that personalized ads and...more >>




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