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Doug McPherson


News
News Corner October 17, 2012   17 Oct, 2012
By: Doug McPherson

News Corner October 17, 2012

News
30-60 Second Video Ads Top Engagement; 1-2 Minute Spots Top Viewing   17 Oct, 2012
By: Doug McPherson

NEW YORK – A new study reveals that brands are growing more sophisticated in how they’re using...more >>

News
BVN President Pleads Guilty to $1.9 Million Infomercial Fraud   17 Oct, 2012
By: Doug McPherson

WEST PALM BEACH, Fla. – The South Florida Sun Sentinel reports that the president of Business...more >>

News
DMA Announces Data-Driven Marketing Institute    17 Oct, 2012
By: Doug McPherson

LAS VEGAS – On Monday, the Direct Marketing Association (DMA) announced it is launching a new...more >>

News
Political Ad Spend Rises in Local TV, Boosts Ad Economy   17 Oct, 2012
By: Doug McPherson

NEW YORK – As annoying as they are, political ads do have an upside: they’re adding some muscle...more >>

News
Senator, DMA Spar Over Data Brokers Probe   17 Oct, 2012
By: Doug McPherson

WASHINGTON – When Senator John D. Rockefeller IV (D-WV) announced last week that he had opened an...more >>

News
News Corner October 10, 2012   10 Oct, 2012
By: Doug McPherson

News Corner October 10, 2012

News
CW Print Ad Features Live Twitter Feed    10 Oct, 2012
By: Doug McPherson

LOS ANGELES – Print ads took a futuristic turn earlier this month when the Oct. 5 edition of...more >>

News
OpenSky Taps Ads to Explain Social Shopping    10 Oct, 2012
By: Doug McPherson

NEW YORK – To shed light on exactly how social shopping actually works, OpenSky.com is launching...more >>

News
FTC’s New Green Guides Make Debut   10 Oct, 2012
By: Doug McPherson

WASHINGTON – The long-awaited final version of the Federal Trade Commission’s (FTC) Green...more >>




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