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Doug McPherson


News
News Corner September 13, 2012   13 Sep, 2012
By: Doug McPherson

News Corner September 13, 2012

News
Marketers Offered a Cash Back Guarantee    13 Sep, 2012
By: Doug McPherson

NEW YORK – A digital advertising agency is venturing into unchartered waters this week: it says...more >>

News
Study: Social Media Can Spur TV Viewing   13 Sep, 2012
By: Doug McPherson

LARCHMONT, N.Y. – Social media can drive 18-to-34-year-olds to the TV, according to a study by...more >>

News
Marketers Can Target Ads Based On Consumers’ Interests Via Twitter   13 Sep, 2012
By: Doug McPherson

SAN FRANCISCO – Twitter has announced marketers can use the company’s “microblogging...more >>

News
Addressable TV Ads Making Headway   13 Sep, 2012
By: Doug McPherson

ROANOKE, Va. - It’s a sign that addressable TV-advertising technology – where marketers can...more >>

News
News Corner September 5, 2012   5 Sep, 2012
By: Doug McPherson

News Corner September 5, 2012

News
Marketers Tap Search Retargeting for DR Goals   5 Sep, 2012
By: Doug McPherson

SAN FRANCISCO – Retargeting, or keeping your brand in front of consumers after they’ve visited...more >>

News
Multiple Screens Make Consumers Jugglers: Google Study    5 Sep, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Picture the average consumer juggling a computer, a smartphone, a tablet...more >>

News
Barnes & Noble Study: TV Ads Making an ‘A’    5 Sep, 2012
By: Doug McPherson

NEW YORK – TV ads remain a valuable way to reach college students, according to the 2012 Barnes &...more >>

News
Google Ends Five-Year Quest to Sell TV Ads   5 Sep, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has bowed out of its online marketplace for TV ads. Instead...more >>




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