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Doug McPherson


News
Social Media, Search Engine Satisfaction Declines   25 Jul, 2012
By: Doug McPherson

ANN ARBOR, Mich. – Dissatisfaction is rising slightly among consumers with online businesses....more >>

News
Tablets, Smartphones Drive Engagement, Ad Response   25 Jul, 2012
By: Doug McPherson

NEW YORK – A new study from the Interactive Advertising Bureau (IAB) says consumers respond more...more >>

News
GroupM, DISH Pair Up For Ad Trials   25 Jul, 2012
By: Doug McPherson

NEW YORK – DISH Network and global media investment management firm GroupM say they can deliver...more >>

News
DirecTV, Viacom End Spat, Agree on New Carriage Deal    25 Jul, 2012
By: Doug McPherson

NEW YORK – Viacom and DirecTV reached a new carriage agreement late last week that ends a...more >>

News
News Corner July 18, 2012   18 Jul, 2012
By: Doug McPherson

News Corner July 18, 2012

News
17 Percent Opt to Browse the Web via Mobile Rather Than Other Devices   18 Jul, 2012
By: Doug McPherson

WASHINGTON – A Pew Research study finds that 17 percent of cell phone owners choose to do most of...more >>

News
Marketing Research Industry Stable with Rising Payrolls   18 Jul, 2012
By: Doug McPherson

CHICAGO – Even amid a sluggish economic recovery, the American Marketing Association (AMA) says...more >>

News
FTC Ends Deceptive Prepaid Calling Card Scheme Targeting Immigrants   18 Jul, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) stopped advertising from a prepaid phone card...more >>

News
DISH’s Ad-Skipping Dispute Moves to California   18 Jul, 2012
By: Doug McPherson

NEW YORK – A federal judge says television broadcasters can purse their claims against the DISH...more >>

News
Google Settling With FTC Over Privacy Breach   18 Jul, 2012
By: Doug McPherson

WASHINGTON – Word is Google is about to pay $22.5 million to get the Federal Trade Commission...more >>




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