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Doug McPherson


News
One Hot August: Consumers Viewed 37.7 Billion Web Videos   26 Sep, 2012
By: Doug McPherson

RESTON, Va. – August couldn’t have gotten much hotter in Web video viewing: a record 188...more >>

News
Internet Association Goes to Washington    26 Sep, 2012
By: Doug McPherson

WASHINGTON – The Internet Association, the nation’s first trade association representing the...more >>

News
‘Unified Planner’ Unveiled for Better Media Planning    26 Sep, 2012
By: Doug McPherson

NEW YORK – An online video technology company unveiled what’s called a “unified planner”...more >>

News
FTC Has Its Eye on Kid Food Ads   26 Sep, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has announced it is keeping a close eye on food...more >>

News
News Corner September 19, 2012   19 Sep, 2012
By: Doug McPherson

News Corner September 19, 2012

News
Tablets Will Lead Mobile Advertising In 2014   19 Sep, 2012
By: Doug McPherson

BOSTON – A new report predicts tablets will emerge as the primary platform for mobile ad revenue...more >>

News
TV Viewers Tap Tablets to Enrich Viewing Experience    19 Sep, 2012
By: Doug McPherson

NEW YORK – Nearly two–thirds of tablet owners watch TV while they use their tablet, says a new...more >>

News
TV 4Q Scatter Market Flat, Political Money Might Help   19 Sep, 2012
By: Doug McPherson

NEW YORK – Some media–buying executives are reporting fourth–quarter TV scatter ad prices...more >>

News
Lawmaker Taking Up Privacy for Mobile Users   19 Sep, 2012
By: Doug McPherson

WASHINGTON – Rep. Ed Markey (D–Mass.) unveiled a new privacy bill last week that would make...more >>

News
FCC Asks Court to Uphold Neutrality Rules   19 Sep, 2012
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) asked a federal appeals court to uphold...more >>




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