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Doug McPherson


News
Global Ad Spend Headed for Solid Growth   9 Jan, 2013
By: Doug McPherson

NEW YORK – Around the globe, media ad spending grew 5.4 percent to just under $519 billion in...more >>

Article
DR Marketers Can Take a Page From the Sports Playbook   1 Jan, 2013
By: Doug McPherson

It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...more >>

News
News Corner December 19, 2012   19 Dec, 2012
By: Doug McPherson,Thomas Haire

News Corner December 19, 2012

News
Mobile Web Yields Different Ad Expectations    19 Dec, 2012
By: Doug McPherson

SAN FRANCISCO – A new study concludes that marketers need to understand the Web on mobile and...more >>

News
Ad-Supported Cable Viewing Dips   19 Dec, 2012
By: Doug McPherson

ATLANTA – TV viewing remains at high levels, except for one part: ad-supported cable – it’s...more >>

News
DMA Promotes Data-Driven Marketing   19 Dec, 2012
By: Doug McPherson

WASHINGTON – A Direct Marketing Association (DMA) leader told members of the U.S. Congress last...more >>

News
IAB: FTC’s New Regs Could ‘Steal Christmas’   19 Dec, 2012
By: Doug McPherson

WASHINGTON – A leader with the Interactive Advertising Bureau (IAB) says any new child-based...more >>

News
News Corner December 5, 2012   5 Dec, 2012
By: Doug McPherson

News Corner December 5, 2012

News
Digital Video Ads To Increase, Report Says   5 Dec, 2012
By: Doug McPherson

NEW YORK – Consumers are spending more time viewing video ads so marketers are adding more...more >>

News
Mobile Search Budgets Skyrocket for Smartphones, Tablets   5 Dec, 2012
By: Doug McPherson

ATLANTA – Search marketers are opening their wallets wide for mobile search.




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