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Response Author

Doug McPherson


News
Google Class-Action Denial Can Be Appealed    22 Aug, 2012
By: Doug McPherson

SAN FRANCISCO – Marketers suing Google might be able to move forward with a class-action lawsuit...more >>

News
Little Giant Ladder Founder Hal Wing Passes Away at 72   22 Aug, 2012
By: Doug McPherson

SPRINGVILLE, Utah – The direct response industry is mourning the death of one its greatest...more >>

News
News Corner August 15, 2012   15 Aug, 2012
By: Doug McPherson

News Corner August 15, 2012

News
IAB Seeks DIY Ad Units   15 Aug, 2012
By: Doug McPherson

NEW YORK – The Interactive Advertising Bureau (IAB) says the ad industry should adopt...more >>

News
Online Advertisers Could Target TV Viewers   15 Aug, 2012
By: Doug McPherson

NEW YORK – Media research giant Nielsen has announced a program that will help online advertisers...more >>

News
Google Writes $22.5 Million Check to FTC   15 Aug, 2012
By: Doug McPherson

WASHINGTON – Google Inc. had to pull out its checkbook to pay the largest fine ever levied by the...more >>

News
2012 Election Sends Ad Prices Soaring   15 Aug, 2012
By: Doug McPherson

WASHINGTON – Some might consider it adding insult to injury. First, you’re assaulted with...more >>

News
Viewers Hitting ‘Off’ Button on Pay TV    15 Aug, 2012
By: Doug McPherson

NEW YORK – Why do we need to pay cable and satellite companies when we’re watching YouTube and...more >>

News
News Corner August 8, 2012   8 Aug, 2012
By: Doug McPherson

News Corner August 8, 2012

News
A Directory of Networks Selling VOD Ads Now Available   8 Aug, 2012
By: Doug McPherson

NEW YORK – It’s being called a first and it may well be: A directory of TV networks currently...more >>




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