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Doug McPherson


News
TV Still Tops for Media Buyers; Digital/Video Rising Fast   28 Aug, 2013
By: Doug McPherson

CHICAGO – TV is still the most popular advertising tool for media buyers – but at its lowest...more >>

News
News Corner August 21, 2013   21 Aug, 2013
By: Doug McPherson,Thomas Haire

News bites from Mercury Media, InterMedia and more.

News
Mobile Conversions on the Rise   21 Aug, 2013
By: Doug McPherson

NEW YORK – About a third of online conversions happen on mobile devices, says a new study by AOL...more >>

News
Video Ads See Upswing in Second Quarter   21 Aug, 2013
By: Doug McPherson

BALTIMORE – Online video ad impressions on computers in second-quarter 2013 rose 40 percent over...more >>

News
Cable, Satellite Slip; Internet TV Rises   21 Aug, 2013
By: Doug McPherson

EL SEGUNDO, Calif. – The only segment of U.S. pay TV that grew subscribers during second-quarter...more >>

News
GroupM Cuts 2013 Ad Spending Estimate   21 Aug, 2013
By: Doug McPherson

NEW YORK – WPP’s GroupM has cut its 2013 ad spending forecast to $507 billion, a gain of 3.5...more >>

News
TWC Sued Over CBS Blackout; FCC Avoiding Involvement in Carriage Dispute   21 Aug, 2013
By: Doug McPherson

LOS ANGELES – Subscribers ticked about paying for channels they don't receive filed a class...more >>

News
News Corner August 14, 2013   14 Aug, 2013
By: Doug McPherson

News bites from Thane Direct, Hearthware Inc. and more.

News
ROI, Measurement Top Social Media Challenges   14 Aug, 2013
By: Doug McPherson

CAMBRIDGE, Mass. – Marketers say determining return on investment and measurement remain their...more >>

News
Ad Buyers: Shift From TV to Digital is Real   14 Aug, 2013
By: Doug McPherson

WASHINGTON – About 70 percent of agency and marketer attendees at the 2013 Digital Content...more >>




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