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Doug McPherson


News
Study: Online Viewers Interact More With Ads   24 Jul, 2013
By: Doug McPherson

LEXINGTON, Ky. – Consumers who watch TV ads on laptops or desktops interact more with those ads...more >>

News
DMA, Winterberry Group Offer New Data Stewardship Rules    24 Jul, 2013
By: Doug McPherson

NEW YORK – The Direct Marketing Association (DMA) and the Winterberry Group, a marketing...more >>

News
Online Video Content Siphoning TV Ad Money?    24 Jul, 2013
By: Doug McPherson

NEW YORK – A new report says online video content creators might soon enjoy a bigger slice of the...more >>

News
Ad Industry, W3C Still Sparring Over Do-Not-Track    24 Jul, 2013
By: Doug McPherson

CAMBRIDGE, Mass. – The Internet standards group World Wide Web Consortium (W3C) rejected the ad...more >>

News
News Corner July 17, 2013   17 Jul, 2013
By: Doug McPherson,Thomas Haire

Announcements from AnswerNet, Delivery Agent, Hawthorne Direct and more.

News
Broadcast-Only TV Homes on the Rise   17 Jul, 2013
By: Doug McPherson

NEW YORK – A new study from researcher GfK says the number of broadcast-only TV homes continue to...more >>

News
E-mail Better Than Social for Online Influence   17 Jul, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. – A new study says while social media may allow advertisers to reach large...more >>

News
Millennials Spend 1-Plus Hour Shopping Online Every Day   17 Jul, 2013
By: Doug McPherson

NEW YORK – Consumers between ages 18 and 34 are more likely than their 35-to-64-year-old...more >>

News
Mobile Ad Measurement Rules Finalized   17 Jul, 2013
By: Doug McPherson

WASHINGTON – The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) have...more >>

News
FTC Tells Senate Illegal Robocallers Retargeted   17 Jul, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) told a U.S. Senate Commerce Subcommittee last...more >>




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