Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Singles, Couples Differ in Mobile Device Preferences   5 Dec, 2012
By: Doug McPherson

ROCHESTER, N.Y. – It’s not only age and gender that determine the use of mobile devices. It...more >>

News
Ad Spending Forecasts Vary, But Agree on Slight Rise in 2013    5 Dec, 2012
By: Doug McPherson

NEW YORK – Forecasters expect modest ad-spending growth in the next year, but say global ad...more >>

News
Two Big Days, Billions of Bucks    5 Dec, 2012
By: Doug McPherson

SAN FRANCISCO – We now know the three most popular words consumers typed into their search...more >>

Article
Field Reports December 2012   1 Dec, 2012
By: Doug McPherson

In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>

News
News Corner November 28, 2012   28 Nov, 2012
By: Doug McPherson

News Corner November 28, 2012

News
T-Commerce Might Lessen DVR Impact   28 Nov, 2012
By: Doug McPherson

NEW YORK – The new deal between American Express and Fox Broadcasting that’s taking television...more >>

News
Viewers Sticking with Long-Form Online Video Ads   28 Nov, 2012
By: Doug McPherson

SAN MATEO, Calif. – It looks like long-form advertising is working for online videos.

News
Mobile Device Users Opting for Longer Videos   28 Nov, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...more >>

News
Disney’s ABC Asks Judge to Block DISH’s AutoHop   28 Nov, 2012
By: Doug McPherson

NEW YORK – The ABC television network is joining the legal fray over the DISH Network Corp.’s...more >>

News
Retailers Give Thanks for Mobile Shoppers   28 Nov, 2012
By: Doug McPherson

NEW YORK – Retailers had something to be thankful for last Thursday: mobile shoppers. Turns out,...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals