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Doug McPherson


News
Ad-Supported Cable Viewing Dips   19 Dec, 2012
By: Doug McPherson

ATLANTA – TV viewing remains at high levels, except for one part: ad-supported cable – it’s...more >>

News
DMA Promotes Data-Driven Marketing   19 Dec, 2012
By: Doug McPherson

WASHINGTON – A Direct Marketing Association (DMA) leader told members of the U.S. Congress last...more >>

News
IAB: FTC’s New Regs Could ‘Steal Christmas’   19 Dec, 2012
By: Doug McPherson

WASHINGTON – A leader with the Interactive Advertising Bureau (IAB) says any new child-based...more >>

News
News Corner December 5, 2012   5 Dec, 2012
By: Doug McPherson

News Corner December 5, 2012

News
Digital Video Ads To Increase, Report Says   5 Dec, 2012
By: Doug McPherson

NEW YORK – Consumers are spending more time viewing video ads so marketers are adding more...more >>

News
Mobile Search Budgets Skyrocket for Smartphones, Tablets   5 Dec, 2012
By: Doug McPherson

ATLANTA – Search marketers are opening their wallets wide for mobile search.

News
Singles, Couples Differ in Mobile Device Preferences   5 Dec, 2012
By: Doug McPherson

ROCHESTER, N.Y. – It’s not only age and gender that determine the use of mobile devices. It...more >>

News
Ad Spending Forecasts Vary, But Agree on Slight Rise in 2013    5 Dec, 2012
By: Doug McPherson

NEW YORK – Forecasters expect modest ad-spending growth in the next year, but say global ad...more >>

News
Two Big Days, Billions of Bucks    5 Dec, 2012
By: Doug McPherson

SAN FRANCISCO – We now know the three most popular words consumers typed into their search...more >>

Article
Field Reports December 2012   1 Dec, 2012
By: Doug McPherson

In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>




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