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Response Author

Doug McPherson


Article
Field Reports   1 Oct, 2013
By: Doug McPherson,Thomas Haire

News including DRMA Marketer of the Year winner, TCPA Oct. 16 changes and more.

News
News Corner September 25, 2013   25 Sep, 2013
By: Doug McPherson

News bites from Nielsen, CoreMedia Systems and more.

News
FTC to Study Native Advertising in December   25 Sep, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) says that in its first workshop on native...more >>

News
KSL Ex-CEO Cohen Starts New Media Shop   25 Sep, 2013
By: Doug McPherson

WOODLAND HILLS, Calif. – Hank Cohen, former CEO of the bankrupt independent media shop KSL Media...more >>

News
Judge to Keep ‘Tight Leash’ on Trudeau    25 Sep, 2013
By: Doug McPherson

CHICAGO – On September 18, U.S. District Judge Robert Gettleman sent infomercial pitchman Kevin...more >>

News
DAA Leaves W3C; Do-Not-Track on Life Support   25 Sep, 2013
By: Doug McPherson

NEW YORK – The World Wide Web Consortium’s (W3C) Tracking Protection Working Group, the cluster...more >>

News
News Corner September 18, 2013   18 Sep, 2013
By: Doug McPherson,Thomas Haire

News bites from Thane Direct, a2b Fulfillment, Hawthorne Direct and more.

News
Disney Positive on Retrans Fee, Pay-TV Alternatives   18 Sep, 2013
By: Doug McPherson

MONTEREY, Calif. – Revenues from retransmission revenues could surpass $3 billion in 2013, says...more >>

News
Traditional Ad Spend Falling, Digital Rising   18 Sep, 2013
By: Doug McPherson

DURHAM, N.C. – Spending on traditional advertising – non-Web or other digital channels – will...more >>

News
Streaming TV Engaging Viewers   18 Sep, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Those streaming content to their TV – using a smart TV, set-top box,...more >>




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