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Response Author

Doug McPherson


News
News Corner January 23, 2013   23 Jan, 2013
By: Doug McPherson

News Corner January 23, 2013

News
New Conversion Tracking Tool for DR Marketers Unveiled   23 Jan, 2013
By: Doug McPherson

MENLO PARK, Calif. – Direct response marketers have a new conversion and optimization tool thanks...more >>

News
National Brands Thinking Local for Mobile   23 Jan, 2013
By: Doug McPherson

CHANTILLY, Va. – National brands that avoid doing local mobile ad campaigns will leave serious...more >>

News
Streaming Video Putting Paid Cable in a Bind   23 Jan, 2013
By: Doug McPherson

FRISCO, Texas – Streaming video technology is getting better and that’s hurting cable, says...more >>

News
Search Engines Are Key Driver for Websites   23 Jan, 2013
By: Doug McPherson

NEW YORK – Which marketing worked best during the holidays? Cross-channel won big, and search...more >>

News
Marketing Execs Like Digital and Mobile Prospects for 2013   23 Jan, 2013
By: Doug McPherson

NEW YORK – Nearly half of all marketing executives believe digital interactive advertising will...more >>

News
News Corner January 16, 2013   16 Jan, 2013
By: Doug McPherson

News Corner January 16, 2013

News
M-Commerce Tops 81 Percent to $25B in 2012    16 Jan, 2013
By: Doug McPherson

NEW YORK – Mobile commerce (all purchases made on smartphones, tablets or other mobile devices)...more >>

News
DISH App Connects Viewers Via Social Media   16 Jan, 2013
By: Doug McPherson

LAS VEGAS – DISH Network has introduced a new app for iPad that makes TV program recommendations...more >>

News
DVR Ownership Doubles During Past 5 Years   16 Jan, 2013
By: Doug McPherson

DURHAM, N.H. – Just more than half of households in the U.S. subscribing to a multi-channel video...more >>




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