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Doug McPherson


News
Video Views Soar 217 percent   11 Dec, 2013
By: Doug McPherson

SAN MATEO, Calif. – Authenticated video viewing on non-TV devices grew 217 percent in 2013 and...more >>

News
Time-Shifted TV Viewing Rises   11 Dec, 2013
By: Doug McPherson

NEW YORK – More consumers are watching time-shifted traditional TV – up 11 percent to 167.1...more >>

News
Cable Unbundling Could Slash Ad Revenues   11 Dec, 2013
By: Doug McPherson

NEW YORK – Unbundling of cable networks – à la carte programming – could cause $45 billion...more >>

News
FTC Native Ad Workshop Gets Prickly   11 Dec, 2013
By: Doug McPherson

WASHINGTON – Warnings, veiled threats and even an expletive flew at the Federal Trade...more >>

News
News Corner December 4, 2013   4 Dec, 2013
By: Doug McPherson

News bites from the Direct Response Marketing Alliance, Hawthorne Direct and more.

News
Mailers Fight Postal Increase    4 Dec, 2013
By: Doug McPherson

WASHINGTON – Postalcustomers and suppliers have asked the Postal Regulatory Commission to reject...more >>

News
Microsoft Fortifies Encryption to Thwart NSA Spying    4 Dec, 2013
By: Doug McPherson

REDMOND, Wash. – Microsoft believes the National Security Agency (NSA) may have broken into its...more >>

News
TV Ad Spend Down for 2013; 2014 Looking Better   4 Dec, 2013
By: Doug McPherson

LOS ANGELES – Television advertising will dip by the end of 2013 – with overall U.S....more >>

News
Amazon Redefining ‘Air Delivery’   4 Dec, 2013
By: Doug McPherson

SEATTLE – Shippers have been delivering by air for decades, but Amazon gave “air delivery”...more >>

News
Retailers’ New Slogan: TGIM!   4 Dec, 2013
By: Doug McPherson

NEW YORK – The good news: Cyber Monday entered the record books for retailers and it offered a...more >>




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