Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
News Corner October 24, 2012   24 Oct, 2012
By: Doug McPherson

News Corner October 24, 2012

News
Most Consumers Expect Bargains This Holiday   24 Oct, 2012
By: Doug McPherson

LOS ANGELES – A new PriceGrabber survey on 2012 holiday shopping reveals shoppers appear...more >>

News
NFC Mobile Payments to Hit $100B in 2016   24 Oct, 2012
By: Doug McPherson

LONDON – Mobile payments powered by near field communications (NFC) will jump from $4 billion...more >>

News
USPS to Test Same-Day Delivery    24 Oct, 2012
By: Doug McPherson

WASHINGTON – The United States Postal Service (USPS) recently announced it plans to test same-day...more >>

News
TV Leads in Global Rise of Ad Dollars, Internet Surges   24 Oct, 2012
By: Doug McPherson

NEW YORK – Advertising is on the rise around the globe and across nearly all media types. Top...more >>

News
News Corner October 17, 2012   17 Oct, 2012
By: Doug McPherson

News Corner October 17, 2012

News
30-60 Second Video Ads Top Engagement; 1-2 Minute Spots Top Viewing   17 Oct, 2012
By: Doug McPherson

NEW YORK – A new study reveals that brands are growing more sophisticated in how they’re using...more >>

News
BVN President Pleads Guilty to $1.9 Million Infomercial Fraud   17 Oct, 2012
By: Doug McPherson

WEST PALM BEACH, Fla. – The South Florida Sun Sentinel reports that the president of Business...more >>

News
DMA Announces Data-Driven Marketing Institute    17 Oct, 2012
By: Doug McPherson

LAS VEGAS – On Monday, the Direct Marketing Association (DMA) announced it is launching a new...more >>

News
Political Ad Spend Rises in Local TV, Boosts Ad Economy   17 Oct, 2012
By: Doug McPherson

NEW YORK – As annoying as they are, political ads do have an upside: they’re adding some muscle...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals