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Doug McPherson


News
Two Big Days, Billions of Bucks    5 Dec, 2012
By: Doug McPherson

SAN FRANCISCO – We now know the three most popular words consumers typed into their search...more >>

Article
Field Reports December 2012   1 Dec, 2012
By: Doug McPherson

In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>

News
News Corner November 28, 2012   28 Nov, 2012
By: Doug McPherson

News Corner November 28, 2012

News
T-Commerce Might Lessen DVR Impact   28 Nov, 2012
By: Doug McPherson

NEW YORK – The new deal between American Express and Fox Broadcasting that’s taking television...more >>

News
Viewers Sticking with Long-Form Online Video Ads   28 Nov, 2012
By: Doug McPherson

SAN MATEO, Calif. – It looks like long-form advertising is working for online videos.

News
Mobile Device Users Opting for Longer Videos   28 Nov, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...more >>

News
Disney’s ABC Asks Judge to Block DISH’s AutoHop   28 Nov, 2012
By: Doug McPherson

NEW YORK – The ABC television network is joining the legal fray over the DISH Network Corp.’s...more >>

News
Retailers Give Thanks for Mobile Shoppers   28 Nov, 2012
By: Doug McPherson

NEW YORK – Retailers had something to be thankful for last Thursday: mobile shoppers. Turns out,...more >>

News
News Corner November 21, 2012   21 Nov, 2012
By: Doug McPherson

News Corner November 21, 2012

News
Turkey Day Big for Mobile Shoppers   21 Nov, 2012
By: Doug McPherson

SAN JOSE, Calif. – The picture of the American consumer shopping during the holidays is getting...more >>




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