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Response Author

Doug McPherson


News
Nielsen: Integrated Campaigns a Waste of Money   4 Jun, 2014
By: Doug McPherson

NEW YORK – If you’re running an “integrated” cross-platform campaign, Nielsen says you’re...more >>

News
TV Cord-Cutters Good With Cutting   4 Jun, 2014
By: Doug McPherson

SAN FRANCISCO – A full 84 percent of cable and satellite cord cutters are either “extremely...more >>

News
Programmatic Spending Up; Mobile Soars   4 Jun, 2014
By: Doug McPherson

REDWOOD CITY, Calif. – Marketer spending on programmatic advertising continues to rise, but...more >>

News
Lawmaker Seeks to Block Reclassification of Broadband   4 Jun, 2014
By: Doug McPherson

WASHINGTON – Net neutrality advocates are urging the Federal Communications Commission (FCC) to...more >>

News
FTC Seeking Law to Regulate List and Data Brokers   4 Jun, 2014
By: Doug McPherson

WASHINGTON – A Federal Trade Commission (FTC) report asks Congress to enact new legislation to...more >>

Article
Field Reports - June 2014   1 Jun, 2014
By: Doug McPherson

News and information from around the direct, digital and data-driven marketing industry for June...more >>

News
News Corner May 28, 2014   28 May, 2014
By: Doug McPherson

News bites from TELEBrands, Cannella Response Television and more.

News
Ad Groups Behind a ‘Balanced’ Data Breach Law   28 May, 2014
By: Doug McPherson

WASHINGTON – An alliance of 16 advertising and publishing industry groups says it’s for a law...more >>

News
California AG Offers Guidelines on Privacy and More   28 May, 2014
By: Doug McPherson

SACRAMENTO – California Attorney General Kamala Harris has issued guidelines that advise...more >>

News
AOL Moves Closer to Programmatic TV   28 May, 2014
By: Doug McPherson

NEW YORK – Analysts say AOL’s recent acquisition of PrecisionDemand, the advanced TV audience...more >>




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