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Doug McPherson


News
Overloaded With Orders, Advertisers Halt Campaigns   9 Dec, 2015
By: Doug McPherson

NEW YORK – It’s one of the better problems to have – too many orders – but a problem...more >>

News
AT&T’s DirecTV to Become AT&T Entertainment   9 Dec, 2015
By: Doug McPherson

NEW YORK – Starting in January, AT&T will start transitioning its DirecTV satellite business name...more >>

News
4.8% of Consumers to Cut Cord, Seeking Lower Prices and More Choice    9 Dec, 2015
By: Doug McPherson

DURHAM, N.C. – More consumers are looking to cut cable and satellite for over-the-top (OTT) or...more >>

News
Some Agencies Shunning Programmatic Ad Spending on Local TV   9 Dec, 2015
By: Doug McPherson

CHICAGO – More than two-thirds of U.S. ad agency professionals said they won’t be allocating...more >>

News
News Corner December 2, 2015   2 Dec, 2015
By: Doug McPherson

News bites from iSpot.tv, TVSquared and more.

News
DoJ to Probe Comcast’s Spot Ad Position   2 Dec, 2015
By: Doug McPherson

WASHINGTON – The U.S. Department of Justice (DoJ) has launched a probe into whether Comcast’s...more >>

News
Well-Targeted Ads Hit Their Mark; Consumers OK With Retargeting   2 Dec, 2015
By: Doug McPherson

SAN FRANCISCO – Some U.S. digital shoppers say targeted advertising is helpful, according to...more >>

News
TV Ads Expected Rise 4.8 Percent in 2016   2 Dec, 2015
By: Doug McPherson

NEW YORK – TV advertising continues to rise and will see stronger growth in 2016 due to the...more >>

News
Charter's TWC, Bright House Deals May Not Close Until June   2 Dec, 2015
By: Doug McPherson

ST. LOUIS – Several news organizations and analysts are reporting that Charter's proposed dual...more >>

News
Holiday Shopping Off to Strong Start; Online Thrives   2 Dec, 2015
By: Doug McPherson

WASHINGTON – Shoppers didn’t disappoint retailers over the Thanksgiving weekend, and the...more >>



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