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Response Author

Doug McPherson


News
Smartphones, In-App Ads Leading in Mobile    3 Sep, 2014
By: Doug McPherson

NEW YORK – Smartphones beat tablets and in-app advertising outdid the mobile Web in impression...more >>

News
Online U.S. Shoppers Browsing More Than Buying   3 Sep, 2014
By: Doug McPherson

NEW YORK – Americans like researching their purchases online (63 percent), looking up reviews (63...more >>

News
Study: Organic Search Trumps Social in Driving Traffic   3 Sep, 2014
By: Doug McPherson

SAN MATEO, Calif. – A new study claims organic search is the primary driver of website traffic to...more >>

News
Survey Gives Nod to Video Conversion Rates   3 Sep, 2014
By: Doug McPherson

KITCHENER, Ontario, Canada – A new report contends 71 percent of marketers say their video...more >>

News
Netflix Urges FCC to Reject Comcast/Time Warner Merger   3 Sep, 2014
By: Doug McPherson

WASHINGTON – Netflix has asked the Federal Communications Commission (FCC) to stop Comcast’s...more >>

Article
Packing in the Sales   1 Sep, 2014
By: Doug McPherson

Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was...more >>

Article
Field Reports - September 2014   1 Sep, 2014
By: Doug McPherson,Thomas Haire

Field Reports - September 2014

News
News Corner August 27, 2014   27 Aug, 2014
By: Doug McPherson

News bites from Blue Vase Marketing, AdMore — and more.

News
Rentrak Gathering More Data From Set-Top Box Homes   27 Aug, 2014
By: Doug McPherson

PORTLAND, Ore. – TV-media measurement company Rentrak reports that by the end of 2014, it will be...more >>

News
Consumer Voice Shaping Marketing Budgets; Programmatic Not So Much    27 Aug, 2014
By: Doug McPherson

SAN JOSE, Calif. – The Chief Marketing Officer Council’s annual state of marketing global...more >>




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