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Response Author

Doug McPherson


Article
A Wiz at Biz   1 May, 2016
By: Doug McPherson

In February 2015 a TV ad captured Betty Kranz, a small business owner known as the “Pretzel...more >>

Article
Field Reports - May 2016   1 May, 2016
By: Doug McPherson,Thomas Haire

Field Reports - May 2016

News
News Corner April 20, 2016   20 Apr, 2016
By: Doug McPherson

News bites from DRMetrix, Sling TV, and more.

News
NBCU to Use ‘New Currency’ for Upfront Guarantees    20 Apr, 2016
By: Doug McPherson

NEW YORK – NBCUniversal reports it will use non-Nielsen data to guarantee audiences for targeted...more >>

News
Interactive Video Ads More Engaging Than Pre-Roll, Banners   20 Apr, 2016
By: Doug McPherson

NEW YORK – A new study says interactive video is more engaging than pre-roll or standard banners.

News
Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink   20 Apr, 2016
By: Doug McPherson

NEW YORK – Consumers continue to flock to Netflix as 126.9 million people are expected to view it...more >>

News
Email Privacy Act Approved; Microsoft Sues Justice Dept. Over Gag Orders    20 Apr, 2016
By: Doug McPherson

WASHINGTON – In a rare bipartisan vote of 28-0, the House Judiciary Committee approved the Email...more >>

News
White House Supports FCC in Unlocking Set-Top Boxes   20 Apr, 2016
By: Doug McPherson

WASHINGTON – The White House is supporting the Federal Communications Commission’s (FCC)...more >>

News
News Corner April 13, 2016   13 Apr, 2016
By: Doug McPherson

News bites from R2C Group, Motivational Fulfillment, and more.

News
Time Warner Signs Nielsen to Partner with Its Medialab   13 Apr, 2016
By: Doug McPherson

NEW YORK – Time Warner has signed Nielsen as a strategic partner for its Medialab, which...more >>



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