News
Deal Extends Addressable TV to 60 Million 20 Mar, 2013
By: Doug McPherson
NEW ORLEANS – Addressable TV company Invidi has a new deal that will bring the number of TV homes...more >>
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News
Verizon Seeks to Shake Up Fees for TV Channels 20 Mar, 2013
By: Doug McPherson
NEW YORK – Verizon Communications wants to tie the fees it pays to carry TV channels to how many...more >>
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News
FTC: In Making Disclosures, Size Doesn’t Matter 20 Mar, 2013
By: Doug McPherson
WASHINGTON – Ads on social media or mobile phones must provide clear disclosures and follow the...more >>
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News
DMA Takes DC by Storm 20 Mar, 2013
By: Doug McPherson
WASHINGTON – The Direct Marketing Association (DMA) took Washington by storm last week with its...more >>
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News
News Corner March 13, 2013 13 Mar, 2013
By: Doug McPherson
News Corner March 13, 2013
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News
Survey: Accountability Top Concern for Senior Marketers 13 Mar, 2013
By: Doug McPherson
NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a...more >>
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News
U.S. Ad Economy Expands For Third Consecutive Year 13 Mar, 2013
By: Doug McPherson
NEW YORK – The U.S. advertising marketplace grew for the third consecutive year, although at a...more >>
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News
Cisco, Intel Envision Multi-Screen TV Ads 13 Mar, 2013
By: Doug McPherson
SAN JOSE, Calif. - Cisco Systems and Intel predict consumers will use multiple-screen technology...more >>
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News
New Amazon TV Ads Tout Fashion 13 Mar, 2013
By: Doug McPherson
SEATTLE – E-commerce giant Amazon is rolling out its first-ever TV campaign for Amazon Fashion to...more >>
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News
Nielsen-Arbitron Merger on Hold 13 Mar, 2013
By: Doug McPherson
WASHINGTON – The Federal Trade Commission (FTC) wants more information about Nielsen and...more >>
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