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Doug McPherson


News
ANA CEO: Facebook Video Views ‘Troubling’   5 Oct, 2016
By: Doug McPherson

NEW YORK – Bob Liodice, president and CEO of the Association of National Advertisers (ANA), says...more >>

News
Appeals Court: Affiliate Marketer Responsible for ‘Fake News’ Sites   5 Oct, 2016
By: Doug McPherson

NEW YORK – A three-judge panel of the U.S. Second Circuit Court of Appeals ruled that the...more >>

News
AT&T and Hulu Give Info on Skinny Bundle Streaming   5 Oct, 2016
By: Doug McPherson

NEW YORK – AT&T and Hulu are giving potential cord cutters yet another reason to sharpen their...more >>

News
TV Viewers Prefer Free, Ad-Supported TV vs. Other Platforms    5 Oct, 2016
By: Doug McPherson

CHICAGO – A new study from Hub Entertainment Research says 53 percent of TV consumers prefer...more >>

News
Set-Top Box Proposal off the Table for Now, but Remains ‘Under Consideration’    5 Oct, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) will not take up a proposal touted as...more >>

Article
Providing Product    1 Oct, 2016
By: Doug McPherson

Response connected with fulfillment industry pros who say marketers who fail to understand the...more >>

Article
Fueling Sales   1 Oct, 2016
By: Doug McPherson

Porsche’s print ad for the new 718 Boxster in the September issue of Outside leads readers who...more >>

Article
Field Reports — October 2016   1 Oct, 2016
By: Doug McPherson,Thomas Haire

Field Reports — October 2016

News
News Corner September 28, 2016   28 Sep, 2016
By: Doug McPherson,Thomas Haire

News bites from Launch DRTV, Argo Marketing Group, and more.

News
Nielsen’s Total Audience Measurement Coming March 2017   28 Sep, 2016
By: Doug McPherson

NEW YORK – Nielsen says it will roll out its total content ratings (TCR) for all of its 210...more >>



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