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Response Author

Doug McPherson


Article
Radio ... Active   1 Feb, 2013
By: Doug McPherson

“Welcome to the new age, to the new age Whoa, whoa, I’m radioactive, radioactive” —...more >>

Article
Field Reports - February 2013   1 Feb, 2013
By: Doug McPherson,Thomas Haire

SANTA MONICA, Calif. — In early January, Mercury Media, a leading full-service direct response...more >>

News
News Corner January 30, 2013   30 Jan, 2013
By: Doug McPherson

News Corner January 30, 2013

News
Mobile Creative Guidelines Released   30 Jan, 2013
By: Doug McPherson

NEW YORK – The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB)...more >>

News
Top Retailers Strengthening Service   30 Jan, 2013
By: Doug McPherson

CHICAGO – Online merchants are adding more customer service options and promoting those options...more >>

News
Shopping Apps Replacing Catalogs? Maybe    30 Jan, 2013
By: Doug McPherson

SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app...more >>

News
Neutrogena’s Use of ‘Natural’ Costs $1.8 Million   30 Jan, 2013
By: Doug McPherson

NEW YORK – If you’re naturally inclined to use the word natural in your advertising, think...more >>

News
AOL to Distribute Discovery Channels Online   30 Jan, 2013
By: Doug McPherson

NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now...more >>

News
News Corner January 23, 2013   23 Jan, 2013
By: Doug McPherson

News Corner January 23, 2013

News
New Conversion Tracking Tool for DR Marketers Unveiled   23 Jan, 2013
By: Doug McPherson

MENLO PARK, Calif. – Direct response marketers have a new conversion and optimization tool thanks...more >>




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