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Doug McPherson


News
T-Commerce Might Lessen DVR Impact   28 Nov, 2012
By: Doug McPherson

NEW YORK – The new deal between American Express and Fox Broadcasting that’s taking television...more >>

News
Viewers Sticking with Long-Form Online Video Ads   28 Nov, 2012
By: Doug McPherson

SAN MATEO, Calif. – It looks like long-form advertising is working for online videos.

News
Mobile Device Users Opting for Longer Videos   28 Nov, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...more >>

News
Disney’s ABC Asks Judge to Block DISH’s AutoHop   28 Nov, 2012
By: Doug McPherson

NEW YORK – The ABC television network is joining the legal fray over the DISH Network Corp.’s...more >>

News
Retailers Give Thanks for Mobile Shoppers   28 Nov, 2012
By: Doug McPherson

NEW YORK – Retailers had something to be thankful for last Thursday: mobile shoppers. Turns out,...more >>

News
News Corner November 21, 2012   21 Nov, 2012
By: Doug McPherson

News Corner November 21, 2012

News
Turkey Day Big for Mobile Shoppers   21 Nov, 2012
By: Doug McPherson

SAN JOSE, Calif. – The picture of the American consumer shopping during the holidays is getting...more >>

News
Ad Industry Braces for ‘Fiscal Cliff’   21 Nov, 2012
By: Doug McPherson

NEW YORK – Some ad industry execs say they see dark clouds on the horizon of 2013 – and one of...more >>

News
TiVo (Yes, That TiVo) Launches TV Ad Campaign    21 Nov, 2012
By: Doug McPherson

ALVISO, Calif. – In a move that’s destined for a page in the Guinness Book of World’s Most...more >>

News
FTC Announces More Than 70 Actions Against Biz-Op Schemes   21 Nov, 2012
By: Doug McPherson

WASHINGTON – Last week, the Federal Trade Commission (FTC) announced a major crackdown on scams...more >>




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