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Doug McPherson


News
ESPN Seeking to Offer More Streaming Video   24 Feb, 2016
By: Doug McPherson

BRISTOL, Conn. – ESPN is looking to team up with digital streaming services to offer its network...more >>

News
86 Percent of Internet Users Say Pay TV Is Too Pricey   24 Feb, 2016
By: Doug McPherson

ROCHESTER, N.Y. – More than three-quarters of U.S. Internet users subscribe to pay TV and 61...more >>

News
Retail Lags on EMV; Online Fraud Soaring   24 Feb, 2016
By: Doug McPherson

BOSTON – A new report from Boston Retail Partners says only 10 percent of retailers are...more >>

News
Nielsen Unfazed by comScore’s New Measurement Products   24 Feb, 2016
By: Doug McPherson

RESTON, Va. – comScore’s announcement that it plans to introduce new measurement products...more >>

News
FCC Vote to ‘Unlock’ Set-Tops Stirs Debate   24 Feb, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission’s (FCC) 3-2 vote last week to approve...more >>

News
News Corner February 17, 2016   17 Feb, 2016
By: Doug McPherson

News bites from TiVo, Nielsen, and more.

News
Twitter Posts Ads, Videos at Top of Users’ Timelines   17 Feb, 2016
By: Doug McPherson

SAN FRANCISCO – Twitter is making some prime real estate available for advertisers – at the top...more >>

News
Viacom to Sell U.S. Ads for Snapchat   17 Feb, 2016
By: Doug McPherson

NEW YORK – Viacom reports it has struck a deal that will allow it to sell U.S. advertising for...more >>

News
Report: Loyalty Program Memberships Up, Participation Down   17 Feb, 2016
By: Doug McPherson

NEW YORK – A new report says memberships in loyalty programs are growing rapidly but active...more >>

News
As TV Adds Big Data, Media Buyers Seek Common Platform for Ad Targeting   17 Feb, 2016
By: Doug McPherson

NEW YORK – As TV tries to adopt principles of digital advertising, such as data-driven ad...more >>



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