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Doug McPherson


News
Cable Upfront Take Projected at $9.8 Billion   26 Jun, 2013
By: Doug McPherson

NEW YORK – Cable networks are following broadcast TV’s upfront deal making, and many are inking...more >>

News
News Corner June 19, 2013   19 Jun, 2013
By: Doug McPherson

News Corner June 19, 2013

News
Consumers: Marketing Is ‘a Bunch of B.S.’    19 Jun, 2013
By: Doug McPherson

SAN JOSE, Calif. - A new global study from the software giant, Adobe, has found that 43 percent of...more >>

News
DMA Fears Backlash From NSA Surveillance    19 Jun, 2013
By: Doug McPherson

NEW YORK – The revelations that the National Security Agency (NSA) has engaged in surveying U.S....more >>

News
Traditional Media Ad Spend Down; Cable, Digital Up   19 Jun, 2013
By: Doug McPherson

NEW YORK – A new report from Pivotal Research says ad revenues will decline in the U.S. by 0.5...more >>

News
Uncertainty With TWC-Charter Merger Continues   19 Jun, 2013
By: Doug McPherson

NEW YORK – Rumors on Friday about a possible Time Warner Cable/Charter Communications merger had...more >>

News
Time Warner ‘Incentives’ Look to Spoil New Web TV   19 Jun, 2013
By: Doug McPherson

NEW YORK – Time Warner Cable and other pay-TV operators are offering “incentives” to media...more >>

News
News Corner June 12, 2013   12 Jun, 2013
By: Doug McPherson

News Corner June 12, 2013

News
Online Video Beats TV in Engagement, Ad Shifts   12 Jun, 2013
By: Doug McPherson

NEW YORK – New online media video campaigns are getting their share of the worldwide traditional...more >>

News
Joint Venture Brings Targeted Ads to Any TV Connected to Set-Top   12 Jun, 2013
By: Doug McPherson

NEW YORK and DULLES, Va. – Targeted TV advertising developer Visible World announced last week...more >>




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