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Response Author

Doug McPherson


Article
Thinking on the Side of the Box   1 Oct, 2012
By: Doug McPherson

It’s like that old Reese’s commercial: “Hey, you got your chocolate in my peanut butter. Hey,...more >>

Article
Field Reports October 2012   1 Oct, 2012
By: Doug McPherson,Thomas Haire

LAS VEGAS — SENSA Products LLC was awarded the fourth annual Direct Response Marketing Alliance...more >>

News
News Corner September 26, 2012   26 Sep, 2012
By: Doug McPherson

News Corner September 26, 2012

News
Connected TVs Deliver Interested Audience for Advertisers   26 Sep, 2012
By: Doug McPherson

REDWOOD CITY, Calif. – An ad effectiveness study has found that ad clutter, creative content and...more >>

News
One Hot August: Consumers Viewed 37.7 Billion Web Videos   26 Sep, 2012
By: Doug McPherson

RESTON, Va. – August couldn’t have gotten much hotter in Web video viewing: a record 188...more >>

News
Internet Association Goes to Washington    26 Sep, 2012
By: Doug McPherson

WASHINGTON – The Internet Association, the nation’s first trade association representing the...more >>

News
‘Unified Planner’ Unveiled for Better Media Planning    26 Sep, 2012
By: Doug McPherson

NEW YORK – An online video technology company unveiled what’s called a “unified planner”...more >>

News
FTC Has Its Eye on Kid Food Ads   26 Sep, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has announced it is keeping a close eye on food...more >>

News
News Corner September 19, 2012   19 Sep, 2012
By: Doug McPherson

News Corner September 19, 2012

News
Tablets Will Lead Mobile Advertising In 2014   19 Sep, 2012
By: Doug McPherson

BOSTON – A new report predicts tablets will emerge as the primary platform for mobile ad revenue...more >>




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