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Doug McPherson


News
FTC: In Making Disclosures, Size Doesn’t Matter   20 Mar, 2013
By: Doug McPherson

WASHINGTON – Ads on social media or mobile phones must provide clear disclosures and follow the...more >>

News
DMA Takes DC by Storm   20 Mar, 2013
By: Doug McPherson

WASHINGTON – The Direct Marketing Association (DMA) took Washington by storm last week with its...more >>

News
News Corner March 13, 2013   13 Mar, 2013
By: Doug McPherson

News Corner March 13, 2013

News
Survey: Accountability Top Concern for Senior Marketers    13 Mar, 2013
By: Doug McPherson

NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a...more >>

News
U.S. Ad Economy Expands For Third Consecutive Year   13 Mar, 2013
By: Doug McPherson

NEW YORK – The U.S. advertising marketplace grew for the third consecutive year, although at a...more >>

News
Cisco, Intel Envision Multi-Screen TV Ads   13 Mar, 2013
By: Doug McPherson

SAN JOSE, Calif. - Cisco Systems and Intel predict consumers will use multiple-screen technology...more >>

News
New Amazon TV Ads Tout Fashion   13 Mar, 2013
By: Doug McPherson

SEATTLE – E-commerce giant Amazon is rolling out its first-ever TV campaign for Amazon Fashion to...more >>

News
Nielsen-Arbitron Merger on Hold    13 Mar, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) wants more information about Nielsen and...more >>

News
News Corner March 6, 2013   6 Mar, 2013
By: Doug McPherson

News Corner March 6, 2013

News
Dish Scores One on ESPN   6 Mar, 2013
By: Doug McPherson

ENGLEWOOD, Colo. – DISH Network has scored a small win over ESPN in court. A jury last week found...more >>




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