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Response Author

Doug McPherson


News
Shopping Apps Replacing Catalogs? Maybe    30 Jan, 2013
By: Doug McPherson

SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app...more >>

News
Neutrogena’s Use of ‘Natural’ Costs $1.8 Million   30 Jan, 2013
By: Doug McPherson

NEW YORK – If you’re naturally inclined to use the word natural in your advertising, think...more >>

News
AOL to Distribute Discovery Channels Online   30 Jan, 2013
By: Doug McPherson

NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now...more >>

News
News Corner January 23, 2013   23 Jan, 2013
By: Doug McPherson

News Corner January 23, 2013

News
New Conversion Tracking Tool for DR Marketers Unveiled   23 Jan, 2013
By: Doug McPherson

MENLO PARK, Calif. – Direct response marketers have a new conversion and optimization tool thanks...more >>

News
National Brands Thinking Local for Mobile   23 Jan, 2013
By: Doug McPherson

CHANTILLY, Va. – National brands that avoid doing local mobile ad campaigns will leave serious...more >>

News
Streaming Video Putting Paid Cable in a Bind   23 Jan, 2013
By: Doug McPherson

FRISCO, Texas – Streaming video technology is getting better and that’s hurting cable, says...more >>

News
Search Engines Are Key Driver for Websites   23 Jan, 2013
By: Doug McPherson

NEW YORK – Which marketing worked best during the holidays? Cross-channel won big, and search...more >>

News
Marketing Execs Like Digital and Mobile Prospects for 2013   23 Jan, 2013
By: Doug McPherson

NEW YORK – Nearly half of all marketing executives believe digital interactive advertising will...more >>

News
News Corner January 16, 2013   16 Jan, 2013
By: Doug McPherson

News Corner January 16, 2013




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