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Doug McPherson


News
OpenSky Taps Ads to Explain Social Shopping    10 Oct, 2012
By: Doug McPherson

NEW YORK – To shed light on exactly how social shopping actually works, OpenSky.com is launching...more >>

News
FTC’s New Green Guides Make Debut   10 Oct, 2012
By: Doug McPherson

WASHINGTON – The long-awaited final version of the Federal Trade Commission’s (FTC) Green...more >>

News
Advertisers Tell FTC They Still Support ‘Do Not Track’   10 Oct, 2012
By: Doug McPherson

NEW YORK – Advertising industry leaders continue to reject charges that they no longer back a...more >>

News
Truth-In-Advertising Dot-Com Guidelines Could Hit By Year End   10 Oct, 2012
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has announced marketers can expect an update to...more >>

Article
Thinking on the Side of the Box   1 Oct, 2012
By: Doug McPherson

It’s like that old Reese’s commercial: “Hey, you got your chocolate in my peanut butter. Hey,...more >>

Article
Field Reports October 2012   1 Oct, 2012
By: Doug McPherson,Thomas Haire

LAS VEGAS — SENSA Products LLC was awarded the fourth annual Direct Response Marketing Alliance...more >>

News
News Corner September 26, 2012   26 Sep, 2012
By: Doug McPherson

News Corner September 26, 2012

News
Connected TVs Deliver Interested Audience for Advertisers   26 Sep, 2012
By: Doug McPherson

REDWOOD CITY, Calif. – An ad effectiveness study has found that ad clutter, creative content and...more >>

News
One Hot August: Consumers Viewed 37.7 Billion Web Videos   26 Sep, 2012
By: Doug McPherson

RESTON, Va. – August couldn’t have gotten much hotter in Web video viewing: a record 188...more >>

News
Internet Association Goes to Washington    26 Sep, 2012
By: Doug McPherson

WASHINGTON – The Internet Association, the nation’s first trade association representing the...more >>




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