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Doug McPherson


News
Retail Raising E-mail, Mobile, Social Marketing Budgets   31 Oct, 2012
By: Doug McPherson

DURHAM, N.C. – Nearly half of retailers say they’ll boost their online marketing budgets this...more >>

News
Cable Cord ‘Frayers’ Could Mean Billions in Losses   31 Oct, 2012
By: Doug McPherson

LIVONIA, Mich. – You’ve likely heard of “cord cutting” – when TV viewers cancel their...more >>

News
Tablets Replacing Print? Just Maybe   24 Oct, 2012
By: Doug McPherson

RESTON, Va. – Trees around the globe are breathing a collective sigh of relief. Last week,...more >>

News
News Corner October 24, 2012   24 Oct, 2012
By: Doug McPherson

News Corner October 24, 2012

News
Most Consumers Expect Bargains This Holiday   24 Oct, 2012
By: Doug McPherson

LOS ANGELES – A new PriceGrabber survey on 2012 holiday shopping reveals shoppers appear...more >>

News
NFC Mobile Payments to Hit $100B in 2016   24 Oct, 2012
By: Doug McPherson

LONDON – Mobile payments powered by near field communications (NFC) will jump from $4 billion...more >>

News
USPS to Test Same-Day Delivery    24 Oct, 2012
By: Doug McPherson

WASHINGTON – The United States Postal Service (USPS) recently announced it plans to test same-day...more >>

News
TV Leads in Global Rise of Ad Dollars, Internet Surges   24 Oct, 2012
By: Doug McPherson

NEW YORK – Advertising is on the rise around the globe and across nearly all media types. Top...more >>

News
News Corner October 17, 2012   17 Oct, 2012
By: Doug McPherson

News Corner October 17, 2012

News
30-60 Second Video Ads Top Engagement; 1-2 Minute Spots Top Viewing   17 Oct, 2012
By: Doug McPherson

NEW YORK – A new study reveals that brands are growing more sophisticated in how they’re using...more >>




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