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Response Author

Doug McPherson


News
More Ad Lawsuits Possible After Supreme Court Decision   2 Apr, 2014
By: Doug McPherson

WASHINGTON – A Supreme Court decision last week could mean more false-advertising lawsuits.

News
Report: DISH Talks Merger With DirecTV   2 Apr, 2014
By: Doug McPherson

ENGLEWOOD, Colo. – Bloomberg News reports that DISH Network Chairman Charlie Ergen has talked to...more >>

News
DR Prices May Rise as Cable Sells to Branders in Upfronts   2 Apr, 2014
By: Doug McPherson

LOS ANGELES – Direct response marketers may have to dig a little deeper into their already tapped...more >>

DRMA Spotlight Article
DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014
By: Doug McPherson

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...more >>

Article
Field Reports - April 2014   1 Apr, 2014
By: Doug McPherson,Thomas Haire

Field Reports - April 2014: News and information from around the direct, digital and data-driven...more >>

News
News Corner March 26, 2014   26 Mar, 2014
By: Doug McPherson,Thomas Haire

News bites from InterMedia Entertainment, Blue Vase Marketing and more.

News
NAB Alleges Interconnects Collusion    26 Mar, 2014
By: Doug McPherson

WASHINGTON, D.C. – The National Association of Broadcasters (NAB) is alleging that local market...more >>

News
Subscribers Leave Pay, Cable TV, Join Satellite TV   26 Mar, 2014
By: Doug McPherson

ARLINGTON, Va. – Last year will go down as a blah year for U.S. TV providers, says SNL Kagan.

News
Analyst: Gross Disparity In Online Video Ratings   26 Mar, 2014
By: Doug McPherson

NEW YORK – A Wall Street analyst says there is “gross disparity” in online video ratings and...more >>

News
Liodice: Digital Media is Least Accountable   26 Mar, 2014
By: Doug McPherson

LOS ANGELES – Bob Liodice, president and CEO of the Association of National Advertisers (ANA),...more >>




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