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Response Author

Doug McPherson


News
News Corner June 12, 2013   12 Jun, 2013
By: Doug McPherson

News Corner June 12, 2013

News
Online Video Beats TV in Engagement, Ad Shifts   12 Jun, 2013
By: Doug McPherson

NEW YORK – New online media video campaigns are getting their share of the worldwide traditional...more >>

News
Joint Venture Brings Targeted Ads to Any TV Connected to Set-Top   12 Jun, 2013
By: Doug McPherson

NEW YORK and DULLES, Va. – Targeted TV advertising developer Visible World announced last week...more >>

News
Retail Keeps Lead in Digital Ad Spend; DR Grows    12 Jun, 2013
By: Doug McPherson

NEW YORK – Advertisers in six major industries may increase digital spending more rapidly than...more >>

News
Global Media Spending Expected to Rise Through 2017   12 Jun, 2013
By: Doug McPherson

NEW YORK – PricewaterhouseCoopers says global spending for media and entertainment will reach...more >>

News
FCC Will Vote on Wireless Privacy Protections Soon    12 Jun, 2013
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) will vote at the end of June on whether...more >>

News
News Corner June 5, 2013   5 Jun, 2013
By: Doug McPherson

News Corner June 5, 2013

News
Dish Debuts Social App, Pushes Viewers to Hopper   5 Jun, 2013
By: Doug McPherson

ENGLEWOOD, Colo. – Dish Network has started a social media app connected to its Hopper DVR unit...more >>

News
CBS Now Owns TV Guide Digital   5 Jun, 2013
By: Doug McPherson

NEW YORK – CBS Corp. is now the full owner of TV Guide Digital, including TVGuide.com and all TV...more >>

News
Mobile, Social See Biggest Digital Ad Spend Bumps; Direct Response Rises   5 Jun, 2013
By: Doug McPherson

NEW YORK – Nearly two-thirds of the 20 major U.S. brands surveyed by the Association of National...more >>




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