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Doug McPherson


News
18-34 Year-Olds Wielding More Power with Recommendations   14 Nov, 2012
By: Doug McPherson

SAN FRANCISCO – New research on mobile advertising among 18-34 year olds has found that half of...more >>

News
Connected TV Viewers More Open To Ads   14 Nov, 2012
By: Doug McPherson

DALLAS – The number of North American households with a smart TV will reach 87 million by 2016,...more >>

News
DR Pros Weigh in on NBC, AmEx’s New T-commerce Partnership   14 Nov, 2012
By: Doug McPherson

NEW YORK – The new partnership between NBCUniversal and American Express is sparking plenty of...more >>

News
News Corner November 7, 2012   7 Nov, 2012
By: Doug McPherson

News Corner November 7, 2012

News
Vantiv to Acquire Litle & Co. for $361 Million    7 Nov, 2012
By: Doug McPherson

CINCINNATI – Vantiv Inc., a leading provider of payment processing services and related...more >>

News
9.4 Billion Video Ads Viewed in September, More Than One-Third Higher Than 2011   7 Nov, 2012
By: Doug McPherson

RESTON, Va. – comScore Inc., a digital measurement company, released a report showing that 181...more >>

News
FTC Looks to Put Robocalls on Hold   7 Nov, 2012
By: Doug McPherson

WASHINGTON – Five telemarketing companies in Arizona and Florida are getting a serious busy...more >>

News
Hurricane Sandy May Cost $500 Million in Media Revenues   7 Nov, 2012
By: Doug McPherson

NEW YORK – Hurricane Sandy not only hammered the New Jersey coast and New York City. It also...more >>

News
TV Political Ad Revenue Up 68 Percent Over 2008   7 Nov, 2012
By: Doug McPherson

MONTEREY, Calif. – If – after all the political ads you’ve weathered this year – you think...more >>

Article
Field Reports - November 2012   1 Nov, 2012
By: Doug McPherson,Thomas Haire

In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>




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