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Doug McPherson


News
U.S. Ad Growth Forecast at 2.4 percent, TV Better in 2014   8 May, 2013
By: Doug McPherson

NEW YORK – Media agency forecasting unit Magna Global says U.S. core media owner growth will inch...more >>

News
NewFronts Not Diverting TV Ad Dollars, Says Pivotal Research    8 May, 2013
By: Doug McPherson

NEW YORK – Will Digital Content NewFronts, the organization that showcases and sells original...more >>

DR Hammer Home Sales Article
DR Hammers Home Sales   1 May, 2013
By: Doug McPherson

Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...more >>

News
News Corner May 1, 2013   1 May, 2013
By: Doug McPherson

News Corner May 1, 2013

News
Report: Local TV Ads Worth $21 Billion by 2017    1 May, 2013
By: Doug McPherson

CHANTILLY, Va. – Media advisor BIA/Kelsey says that by 2017, local TV stations’ traditional TV...more >>

News
DMA Asks FTC to Extend COPPA Rule Changes   1 May, 2013
By: Doug McPherson

WASHINGTON – The Direct Marketing Association (DMA) has asked to the Federal Trade Commission...more >>

News
Survey: Disney Ready for TV Everywhere   1 May, 2013
By: Doug McPherson

SYOSSET, N.Y. – Beta Research Corp. has released survey findings that rank consumers’...more >>

News
YouTube Looking to Lure TV Dollars   1 May, 2013
By: Doug McPherson

SAN BRUNO, Calif. – YouTube is looking to win TV ad dollars by lowering prices, Ad Age reports.

News
Senate to Vote on Online Sales Tax Measure   1 May, 2013
By: Doug McPherson

WASHINGTON – The U.S. Senate will vote on final passage of a bill that would allow states to...more >>

News
News Corner April 24, 2013   24 Apr, 2013
By: Doug McPherson

News Corner April 24, 2013




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