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Doug McPherson


Article
Field Reports   1 Apr, 2013
By: Doug McPherson,Thomas Haire

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...more >>

News
News Corner March 27, 2013   27 Mar, 2013
By: Doug McPherson

News Corner March 27, 2013

News
IAB Releases New Impression Metrics   27 Mar, 2013
By: Doug McPherson

NEW YORK – The Interactive Advertising Bureau (IAB) has released new specs to support digital ad...more >>

News
Network Scatter Records Slight Uptick   27 Mar, 2013
By: Doug McPherson

NEW YORK – MediaPost reports that TV’s advertising scatter market – an oft-used predictor of...more >>

News
Report: Advertisers Wise to Tune into Social TV   27 Mar, 2013
By: Doug McPherson

STAMFORD, Conn. – A new report from research and consulting firm Gartner Inc. suggests that...more >>

News
Response Expo Delivers Something for Everyone Next Week in San Diego   27 Mar, 2013
By: Doug McPherson

SANTA ANA, Calif. – Aside from its renowned networking, top-line educational sessions and...more >>

News
News Corner March 20, 2013   20 Mar, 2013
By: Doug McPherson

News Corner March 20, 2013

News
Forrester Forecasts 13 Percent Gain in Online Sales   20 Mar, 2013
By: Doug McPherson

CAMBRIDGE, Mass. - Forrester’s new forecast for 2013 says E-commerce sales in the U.S. are likely...more >>

News
Deal Extends Addressable TV to 60 Million   20 Mar, 2013
By: Doug McPherson

NEW ORLEANS – Addressable TV company Invidi has a new deal that will bring the number of TV homes...more >>

News
Verizon Seeks to Shake Up Fees for TV Channels    20 Mar, 2013
By: Doug McPherson

NEW YORK – Verizon Communications wants to tie the fees it pays to carry TV channels to how many...more >>




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